In the wake of the fading "price war" in the TV industry, competition in China's color TV market became more defined by 2017. The reliance on LCD panels, core technologies, and production capacity emerged as key bottlenecks for Internet TV manufacturers. Meanwhile, traditional TV brands with deep hardware expertise began to make a strong comeback. More importantly, an increasing number of companies are shifting their focus back to hardware innovation, which has given traditional manufacturers a renewed sense of strength and confidence.
Why has the direction of the Internet TV transition changed so rapidly in just one or two years? According to industry sources, the overall decline in TV sales performance has been a major driving factor. Internet companies' low-cost strategies disrupted pricing structures, forcing traditional brands to spend heavily on online marketing. At the same time, rising material costs have further pressured the so-called "price dominance." With these external pressures, the return to hardware-centric competition has become the new trend in the industry.
Konka R1 Inverter TV is a product that reflects this shift. It showcases three advanced frequency conversion technologies, aiming to deliver an unparalleled visual experience. But are these so-called core technologies just marketing gimmicks? Industry experts recently conducted a professional evaluation of the actual display performance of the Konka R1.
The solid color hard screen technology restores the most realistic colors. Pure Color Technology, a next-generation color enhancement solution, uses nano materials to absorb stray light from the backlight, thereby purifying the light source and enhancing color purity while maintaining a wide color gamut. This results in more accurate and lifelike images. The Konka R1 features a solid color hard screen combined with a prism backlight system, enabling "color frequency conversion," significantly improving backlight efficiency.
During real-world testing, even static 4K resolution images displayed remarkable clarity. Whether it was the texture of hair or skin, or the complexity of natural landscapes, the R1 rendered every detail vividly. Experts believe that this technology not only enhances screen brightness but also improves color accuracy and realism, bringing images closer to their true form.
Another key feature of the Konka R1 is its three major frequency conversion technologies. These include main chip frequency conversion, backlight frequency conversion, and screen frequency conversion. By increasing refresh rates, adjusting contrast ratios in real time, and optimizing backlight frequency, the R1 achieves superior picture quality. It has received official certifications from three leading companies, confirming its technological credibility.
In a live broadcast of a 4K-quality Barcelona match, the image appeared natural, vivid, and highly detailed. This is due to the MEMC Pro technology enabled by main chip frequency conversion, which allows real-time control of various parameters on the motherboard. This significantly improves motion compensation for different signal sources, reducing issues like blurring, halos, and trailing, resulting in smoother and clearer motion pictures.
As the official partner of La Liga in China, the R1 is an ideal choice for football fans during the summer season. In a 4K-quality "Chinese Peking Opera" video, the actor’s facial expressions, wrinkles, and emotions were captured with stunning clarity, making each pore visible. This is thanks to the backlight frequency conversion technology, which adjusts the backlight switching frequency to enhance contrast, brightness, and reduce power consumption, delivering a more vivid and immersive viewing experience.
The screen frequency conversion technology integrates a frequency conversion chip into conventional HDR TVs. Before outputting the image, the screen is divided into 1,296 areas, and the liquid crystal molecules are precisely adjusted in terms of flip frequency and angle. This enhances contrast and detail, making the visuals more dynamic. During a 4K "Underwater Cruise" video, the fine details—such as sand, coral lines, and blue water—appeared almost magical, transporting viewers into a captivating underwater world.
With the second half of the TV industry competition shifting from price wars to technical battles, the Konka R1 has proven itself through rigorous evaluations. Its powerful color reproduction, motion capture capabilities, and nuanced detail expression have delivered a truly impressive visual experience.
China’s color TV market is vast, but there has long been a lack of groundbreaking products. The launch of the Konka R1 aligns perfectly with the growing demand for high-quality TVs, filling a gap in the mid-range segment and offering users an exceptional value-for-money experience. Beyond providing more choices, the R1 strengthens the Konka brand's influence in the industry and boosts consumer confidence in domestic TV manufacturing, marking a significant step toward the transformation from “Made in China†to “China Quality.â€
This innovative product embodies the sincerity and determination of Konka, once the leader in the Chinese TV market, as it strives to reclaim its position at the top. Combined with its partnership with La Liga, the R1 is well-positioned to become a surprise hit in the second half of the year. For smart TV and box information, visit Smart TV/box information network sofa butler (http://), China's influential TV box and smart TV website, providing comprehensive information, communication, TV boxes, smart TVs, and smart TV software.
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