On the evening of September 26, the "2017 Weibo Television Influence Festival" kicked off in Shanghai. As the main partner, Hisense's 4K laser TV took center stage, drawing a host of top celebrities including Fan Bingbing, Li Chen, Zheng Shuang, Zhou Dongyu, Yang Zi, and many others. The event celebrated the year's most influential TV dramas, variety shows, online programs, and entertainment figures, highlighting achievements in both the television and entertainment industries.
The festival showcased the strong synergy between TV and variety shows, as well as the power of drama IPs. In collaboration with Weibo, Hisense launched a micro-TV influence event, which ran for a full month. Through stage performances, topic discussions, and product placements, the event revealed innovative content strategies that engaged fans and created buzz across social media.
Under the star-studded red carpet, the event highlighted the "4K Laser Value Show," where each celebrity received a unique "value test" using Hisense’s 4K laser super-bright TV. During the evening, stars like Zhou Dongyu, Wu Hao, Yang Zi, Deng Lun, and Luo Zhixiang participated in interactive activities, generating massive online engagement with hashtags such as #4K Laser Yan Value Show, #Weibo TV Influence Event, and #Yang Zi Deng Lun. These topics sparked millions of discussions and reached over 10 million netizens.
The red carpet live stream of the "4K Laser Value Show" attracted nearly 7 million viewers at its peak, proving the immense popularity of high-quality visual experiences. Beyond just showcasing stars, the event also emphasized social responsibility. For the first time, TV companies were recognized for their content contributions, and Hisense’s 4K laser TV was awarded the "Star TV of the Year." Additionally, the brand partnered with Yang Zi and Deng Lun to support the China Children and Teenagers Foundation’s “Children’s Homeland†project, donating 30 sets of TVs through a special "face painting" initiative. This gesture reflected Hisense’s commitment to giving back and sharing quality visuals with society.
The event also demonstrated how the TV and variety show industry has developed a mature marketing model on Weibo, making it a key indicator of content trends and user influence. With the growing demand for high-quality content, the role of advanced TV technology like Hisense’s 4K laser TV becomes increasingly vital. As a leader in the industry, Hisense continues to invest in R&D, creating tailored products that meet consumer needs and have earned recognition from both Weibo and the content sectors. With one laser TV sold for every two currently on the market, Hisense is clearly leading the trend.
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