Are you still stressed about choosing the right pair of glasses? Well, your solution is here! Today, we’re going to take a look at a high-tech innovation that could change the way you shop for eyewear forever.
Recently, India’s leading online eyewear brand Lenskart made a strategic investment of $1 million in San Francisco-based startup Ditto. This partnership focuses on advanced face modeling technology, enabling a virtual glasses try-on experience. As part of the deal, Lenskart now holds a minority stake in Ditto, signaling a strong commitment to this cutting-edge solution.
Since integrating Ditto’s 3D try-on service into its platform, Lenskart has seen a significant boost in user engagement. Customers can now upload their own photos and experiment with different frame styles virtually, making the shopping process more interactive and personalized.
Peyush Bansal, CEO and founder of Lenskart, shared his excitement: “Ditto’s exclusive 3D virtual try-on technology allows our customers to see how each pair of glasses looks on them. We already conduct over 10,000 trials every day, and the feedback has been incredible.â€
Ditto is a tech-driven company that provides its virtual try-on solutions to optical retailers around the world. With just a smartphone or webcam, users can create a short video of their face, then test out different frames in real-time. The app also offers facial analysis and personalized recommendations, making it easier than ever to find the perfect pair.
Their 3D modeling technology captures the user's face from multiple angles, allowing them to rotate and view the glasses from all sides. This not only improves the accuracy of the fit but also enhances the overall shopping experience by making it faster and more enjoyable. Lenskart first started using this service back in 2016, and it has since become a key part of their online offering.
Founded in 2010, Lenskart has grown rapidly, offering over 10,000 eyewear styles to cater to diverse tastes and needs. With more than 350 stores across 95 cities in India, the company continues to expand its reach while embracing innovative technologies like Ditto’s 3D try-on solution.
This collaboration between Lenskart and Ditto is a great example of how technology is transforming the retail industry, making shopping more convenient, engaging, and personalized for consumers everywhere.
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