On the evening of September 26, the "2017 Weibo Television Influence Festival" kicked off in Shanghai. As the main partner, Hisense showcased its 4K laser TV at the event, which attracted a star-studded lineup including Fan Bingbing, Li Chen, Zheng Shuang, Zhou Dongyu, Yang Zi, and more. The festival celebrated the best of TV dramas, variety shows, online content, and entertainment, highlighting the year’s top talents and contributions to the industry.
The collaboration between Hisense and Weibo brought a unique micro-TV experience, featuring a one-month social media campaign with engaging topics, stage performances, and product placements. The event highlighted the synergy between television and content-driven IP, showcasing the latest innovations in visual technology.
Stars walked the red carpet under the spotlight, where they were introduced to the "4K Laser Yan Value Show," an interactive experience that demonstrated the exceptional brightness and clarity of Hisense's 4K laser TV. Notable celebrities like Zhou Dongyu, Wu Hao, Yang Zi, Deng Lun, and Luo Zhixiang participated in live activities, generating buzz on social media with hashtags such as #4KLaserYanValueShow, #WeiboTVInfluenceEvent, and #YangZiDengLun. These discussions reached over 10 million netizens, with the live red carpet event peaking at nearly 7 million views.
Beyond the star power, the event also emphasized social responsibility. Hisense was honored with the "Star TV of the Year" award for its outstanding picture quality. Additionally, Yang Zi and Deng Lun, as ambassadors for charity, donated 30 sets of Hisense TVs to the China Children and Teenagers Foundation's "Children's Homeland" project through a special "face painting" initiative. This act reflected Hisense's commitment to giving back and sharing high-quality visuals with society.
With the growing integration of TV and entertainment content, Weibo has become a key platform for brand exposure and audience engagement. Hisense, known for its innovation and R&D efforts, continues to lead the market with its tailored solutions. According to data from China Yikang, for every two laser TVs sold, one is from Hisense, highlighting its strong market presence and consumer trust.
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