Within one year, chicken eggs hit! Why VR army is completely destroyed

Since 2014, the concept of VR has gradually gained global attention. Tech giants like Facebook and HTC began to enter the market, aiming to establish a foothold in this nascent industry. In China, major players like Alibaba, Baidu, and Tencent joined the fray in 2016. Over 60 listed companies also announced their plans to venture into the VR sector, creating a buzz around the potential of this technology. Some even called 2016 the "Year of VR." ![The initial market for VR products was promising](http://i.bosscdn.com/blog/12/12/09/sw3tza5y8gc6xaw3.jpg) However, by the second half of 2016, the VR industry faced a sharp downturn. Projects that had once seemed revolutionary quickly collapsed, with many companies halting operations. Big names and startups alike found themselves struggling to stay afloat. Companies like暴风魔镜 (Storm Mirror) and 中景视图 (Zhongjing Vision) struggled with unpaid wages and layoffs, casting doubt on the future of the industry. Despite this, some industry insiders remained optimistic, suggesting that the downturn might signal a necessary adjustment period. By early 2017, the VR market had cooled significantly, with little sign of recovery. Yet, the history of VR dates back much further than 2014. The concept originated in the 1930s when writer Stanley Weinbaum described a futuristic pair of goggles that simulated senses like sight and touch. Decades later, in 1962, Morton Heilig created the Sensorama, a device meant to simulate rides and experiences. Nintendo also played a role in the early VR market. Their Virtual Boy, released in 1994, was one of the first commercial attempts at VR gaming. However, due to its high price tag and poor user experience, it failed commercially. It wasn't until Facebook's acquisition of Oculus in 2014 for $2 billion that VR truly entered the mainstream consciousness. Despite the hype, VR technology remains in its infancy. Common issues include motion sickness and the cumbersome wired connections that limit mobility. These challenges have been a major hurdle for manufacturers hoping to deliver seamless experiences. The VR industry's rapid rise was largely fueled by investor interest. While this influx of capital accelerated development, it also introduced risks. By late 2016, several prominent VR companies faced financial difficulties, including拖欠工资 and layoffs. Midu Entertainment, once a leader in VR content, was among those affected, with reports of unpaid salaries for months. ![Many domestic manufacturers have disappeared](http://i.bosscdn.com/blog/12/19/19/i7yuatf8h24490lt.jpg) The high costs associated with VR technology and the relatively small user base have deterred content creators. Without compelling content, the market struggles to grow sustainably. For now, domestic VR content production faces significant hurdles, requiring advancements in both hardware affordability and application simplicity. The intervention of capital allowed VR to enter the market prematurely, creating an unsustainable bubble. Once the limitations of the technology became apparent, investors pulled back, leading to a market correction. This has slowed product development and left many companies struggling to execute their R&D plans. High-end VR devices like the Sony PlayStation VR remain costly, priced at over 3,000 yuan and requiring additional hardware like a PS4 console. The gap between what current technology offers and what users expect remains wide. Entry-level VR glasses, priced under 100 yuan, provide a temporary fix for those seeking novelty, but they fall short of delivering a premium experience. In conclusion, the VR industry’s success ultimately hinges on delivering value-driven products that justify their cost. As consumers upgrade their expectations, they will demand better experiences that justify the price. Until then, the market will continue to face challenges in maturing. For more information on smart TVs and boxes, check out Sofa Butler, a leading resource for TV box and smart TV news in China.

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