2016 was the first year of the online broadcast outbreak. Nearly 300 live broadcast platforms have confirmed the scale of the cake. Although these platforms have produced a lot of high-quality content, behind the popularity of the webcast platform, content security has become an invisible hot potato.
In order to effectively control the content of the live broadcast platform and boycott the vulgar content of the live webcast, on September 9th, the State Administration of Press, Publication, Film and Television issued a document stressing the matter. The document stated that: “Is not holding an audiovisual license for information network dissemination†The live broadcaster of "" will not be able to conduct corresponding live broadcast services. In simple terms, the live broadcast platform needs to “certifyâ€.
It is understood that the notice issued by SARFT requires high standards and that the entry barrier is a state-owned enterprise. It can be said that this makes most of the live broadcasting platforms blocked, and it also reminds people of a video that was a few years ago. The cruel shuffle of the industry experience. The reshuffle of the live broadcast industry has also caused many users to worry about their own smart TVs. Will this be affected by this notice?
First of all, we can be sure that the content platform of smart TV is not affected. Such as cool open big content platform, Leshi's ecological content platform will not be affected by this notice, but if the user has installed live APP on the smart TV, then it may be affected. In fact, for smart TV users, whether the live broadcast platform is blocked or not is not too great. On the contrary, the content of the content platform on the smart TV itself has a greater impact.
(Cool Open sets up three licenses for BesTV, Huadian and Guoguang)
Since smart TV's own platform is the most influential to users, let's talk about these platforms for smart TV. Just now we said that the Cool Content Platform and LeTV's ecological content platform are the two most mature content platforms in smart TVs, and the Cool Content Platform is the most content-rich platform in all content platforms. As we all know, a notice from the SARFT has left only seven licensed companies after the ebb and flow of the once-popular video site. CoolTV has combined BesTV, Huadian, and Guoguang licensees and PPTV, Tencent videos, Youku and many other videos. The content of the website, and in the previous period of time reached a strategic cooperation with iQiyi, Iqiyi shares to open the two to achieve deep cooperation. It can be said that it is the most endemic manufacturer of all smart TV manufacturers.
The live broadcast platform was required to “certify on dutyâ€. The cruel shuffle that the video industry experienced many years ago will be staged again. The live broadcast platform will be in jeopardy whether it is buying a license on the backdoor or accepting state-owned assets. But fortunately, for smart TV users, it will not be affected by the blocking of the live broadcast platform. Now, it is only necessary to wait for the live platform to dust.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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