The current TV market, with music as the first Internet TV brand continue to play a big content card, coupled with low-cost, friendly routes, continue to erode the traditional color TV brand territory. Faced with the constant impact and provocation of Internet TV brands, how will traditional TV brands respond?
On September 9th, the traditional color TV set Otsuka Konka held a television tasting in Beijing on the eve of Teacher's Day, which brought in the TV series of the X81S and the S8000 series of heavyweight products. The high-performance, high-performance, high-speed core-responsive inner core of the tasting session featured the Konka TV’s “fashion†design concept and exclusive “big content†vision.
In addition to the appearance of the product, product performance, and special emphasis on the unique ecological content of the selling point, this exclusive KONKA exclusive educational platform for learning, the selection of elite teachers in Huanggang, selected courses in Haidian and exclusive resources for Tsinghua education, massive quality education Resources are given priority to create a TV class private class.
The person in charge of Konka products said that he chose to do this activity on the eve of Teacher's Day. This is because Konka's TV has also made new reforms and innovations in content. The biggest feature is Konka's “Easy Learning Platformâ€. This platform is the Konka Internet. Content of exclusive educational resources on the operation of television product content. Among them, the integration of the teaching resources of Huanggang teachers and Tsinghua educational resources; the authoritative teachings of teachers of Huanggang include preschool education to high school courses, including PEP, BNU edition, Jiangsu education edition, FLTRP and other major versions, 9 courses for children All disciplines can be targeted for improvement, the curriculum is synchronized, and cram homework can be arranged at any time. It is no exaggeration to say that Konka's "Education Platform for Learning" is a TV class private class.
In the current era of children's education supremacy, choose to do a deep layout in the ecology of teaching content. This is an important part of Konka's ecological chain of smart energy television. This is a big move for Konka TV.
At the tasting session, Konka’s product manager stated that the characteristics of the various products in the industry are very similar, and that the screen is also a few of the mainstream manufacturers offering, and the operating system and video content are similar. Compared with friends and businessmen, Konka TV pays more attention to "conscience" and "details."
For example, in the same size and price segment, Konka TV X8S Olympic Games uses a sheet metal brushed metal back panel in appearance, while many other brands generally use a plastic appearance for cost reasons. .
In addition, in the product performance parameters configuration, Konka is also taking the road of sincerity, in the configuration using 17 core strong processing chip, 64-bit architecture, the original LGD four-color 4KHDR screen, unique full MEMC technology, bistable dual 120Hz, not only The 120Hz chip also has a 120Hz screen, which perfectly solves the problem of motion picture jitter and smearing; in addition, it also has true color HDR high dynamic lighting rendering and true color wheel engine technology, which presents a more full and real picture and enhances the picture quality of the TV to a New heights.
Some industry sources stated that Internet companies clearly occupy the advantages of Internet content operations, while traditional home appliance manufacturers are constrained by the innate conditions of hardware manufacturing. Of course, the development trend of the two camps is that they are constantly approaching each other's advantages. In the current process of continuous confrontation between the two parties, the market is in a stalemate. Who can really think for the users and make products for the consumers, that is, the "conscience" brand, so that it will eventually become the winner in the market competition. However, Konka continues to differentiate itself in terms of detail and content ecology. It is obviously that "conscience and sincerity" are in the game. Konka TV should be looking forward to the future.
On September 9th, the traditional color TV set Otsuka Konka held a television tasting in Beijing on the eve of Teacher's Day, which brought in the TV series of the X81S and the S8000 series of heavyweight products. The high-performance, high-performance, high-speed core-responsive inner core of the tasting session featured the Konka TV’s “fashion†design concept and exclusive “big content†vision.
In addition to the appearance of the product, product performance, and special emphasis on the unique ecological content of the selling point, this exclusive KONKA exclusive educational platform for learning, the selection of elite teachers in Huanggang, selected courses in Haidian and exclusive resources for Tsinghua education, massive quality education Resources are given priority to create a TV class private class.
The person in charge of Konka products said that he chose to do this activity on the eve of Teacher's Day. This is because Konka's TV has also made new reforms and innovations in content. The biggest feature is Konka's “Easy Learning Platformâ€. This platform is the Konka Internet. Content of exclusive educational resources on the operation of television product content. Among them, the integration of the teaching resources of Huanggang teachers and Tsinghua educational resources; the authoritative teachings of teachers of Huanggang include preschool education to high school courses, including PEP, BNU edition, Jiangsu education edition, FLTRP and other major versions, 9 courses for children All disciplines can be targeted for improvement, the curriculum is synchronized, and cram homework can be arranged at any time. It is no exaggeration to say that Konka's "Education Platform for Learning" is a TV class private class.
In the current era of children's education supremacy, choose to do a deep layout in the ecology of teaching content. This is an important part of Konka's ecological chain of smart energy television. This is a big move for Konka TV.
At the tasting session, Konka’s product manager stated that the characteristics of the various products in the industry are very similar, and that the screen is also a few of the mainstream manufacturers offering, and the operating system and video content are similar. Compared with friends and businessmen, Konka TV pays more attention to "conscience" and "details."
For example, in the same size and price segment, Konka TV X8S Olympic Games uses a sheet metal brushed metal back panel in appearance, while many other brands generally use a plastic appearance for cost reasons. .
In addition, in the product performance parameters configuration, Konka is also taking the road of sincerity, in the configuration using 17 core strong processing chip, 64-bit architecture, the original LGD four-color 4KHDR screen, unique full MEMC technology, bistable dual 120Hz, not only The 120Hz chip also has a 120Hz screen, which perfectly solves the problem of motion picture jitter and smearing; in addition, it also has true color HDR high dynamic lighting rendering and true color wheel engine technology, which presents a more full and real picture and enhances the picture quality of the TV to a New heights.
Some industry sources stated that Internet companies clearly occupy the advantages of Internet content operations, while traditional home appliance manufacturers are constrained by the innate conditions of hardware manufacturing. Of course, the development trend of the two camps is that they are constantly approaching each other's advantages. In the current process of continuous confrontation between the two parties, the market is in a stalemate. Who can really think for the users and make products for the consumers, that is, the "conscience" brand, so that it will eventually become the winner in the market competition. However, Konka continues to differentiate itself in terms of detail and content ecology. It is obviously that "conscience and sincerity" are in the game. Konka TV should be looking forward to the future.
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