BroadLink has set up a model room in Shenzhen Sanjian Apartment. More than 200 smart home hardwares including BroadLink's own products can be controlled by a Super App.
The concept of smart homes has a long history, but the “spirit†of the science and technology circle will change every year. By 2016, the attention of smart homes is obviously inferior to those of VR and AI, even in the circle of capital. It is also more difficult to attract the attention of investors.
For smart home manufacturers under the "cold winter of capital," how to survive and break through the "B-round death" curse has become the topic that most entrepreneurs need to think about when they start a business.
In this severe situation, the establishment of BroadLink for only 3 years not only completed the C round of financing, but also through the systematic platform and artificial intelligence, to create their own moat in the era of smart home.
According to public information, BroadLink has completed the C round of RMB 70 million in financing since March of this year. It was led by China Merchants Venture Capital, followed by an innovation workshop, and Huaxing Capital acted as its exclusive financial advisor. After financing at that time, BroadLink established two main directions of development: a systematic platform that integrates numerous intelligent hardware and artificial intelligence that revolves around family scenarios.
BroadLink, the company’s three-year history, has released a series of Wi-Fi smart sockets, smart remote controls, smart switches and other products. The brand’s impression is basically these scattered hardware. Behind Ming Xiu's “Plank Roadâ€, BroadLink is still trying to establish an open smart home platform.
At the BroadLink Global EcoPartners Conference, BroadLink CEO Liu Zongxi proposed the concept of the next-generation Internet of Things “IOVTâ€. "IOVT" is the English name for Internet of Virtual Things, which means "real virtual world." BroadLink CEO Liu Zongxi believes that device networking is just a means to make real-world devices accessible to virtual worlds. These virtual devices provide humans with AI brains. Better decision and service.
There are many application scenarios of smart homes. In order to be worthy of the title of smart, each smart hardware usually corresponds to an APP. If you have 10 products in your home, you need to install 10 different APPs. Obviously this is an anti-human. The design, if you have something like a universal remote control is fine.
After studying this matter, BroadLink seems to have found a relatively reliable path three years later: By cooperating with real estate developers, many smart home items are packaged into the home, and users can choose according to different needs, and then rely on artificial intelligence technology. Create a smart brain for these products.
The end result of this approach is that - BroadLink has released a smart real estate overall plan - CloudThink cloud think, it allows different brands of different types of products to work stably in a system, through a Super App (IHC wisdom life steward) In the local end and the cloud do interoperability, and have the ability to self-learning, self-evolution.
CloudThink Cloud thinks that the smart real estate solution is mainly oriented in two directions, namely the intelligence of the whole house and the intelligence of the community. In the intelligent part of the whole house, it has integrated most of the mainstream hardware products, covering lighting, security, and switching; in the intelligent part of the community, BroadLink hopes to establish an integrated open platform for smart communities, and property maintenance and public facilities inspection. These functions have been completed.
CloudThink Cloud thinks of a kind of customized service. With this solution, there are four real estate smart home packages. They are packaged according to usage scenarios and will be customized according to project requirements.
At present, BroadLink has reached strategic cooperation with China Merchants Shekou and Vanke, and also has in-depth cooperation with real estate companies such as Poly, R&F, Evergrande, Greentown, Luneng, COFCO, and Golden Land.
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