[High-tech LED reporter / Zhou Jianhua]
Every year, around the gold, nine silver and ten, for the lighting industry, the trading season, the accessories as the upstream of the finished lamps, will naturally be busy. On November 30th and December 1st, Gaogong LED reporters visited: Ruifeng International Lights Decoration City and China Lights Lighting Accessories City. Interestingly, these two ancient towns have the largest number of professional accessories stores, all of which are in the three-year contract when the contract is about to expire, their performance and expression are also very different. Looking at the leopard, we may also see how the “love and hate†between the accessory companies and the stores is in the industrial base.
Confused
"I am the first merchant to enter here. Now I am confused. I don't know if I should renew my contract." Cai Wenfeng, general manager of Yiheng Lighting, said helplessly. Yiheng Lighting is located in No. 201-204, Area C, China's Dengdu Light City. It is mainly engaged in fabric flower skins. In 2010, it rented the store here. It also has a store in Guyi Accessories City. According to Mr. Cai, what was originally seen was that the scale and planning were relatively reasonable, but after three years, the business was relatively light. “We have changed four stores in the opposite direction for three years. Because the business is not good, some tenants do not even charge for the transfer. There are still two months to rent for three years. I want to stay, but the store management operator has not taken the initiative to talk to us about the next step, withdraw, rent, decoration, personnel, inventory and other investment costs are a pity."
In terms of scale, China Lights Lighting Accessories City has a total construction area of ​​200,000 square meters and a total investment of 350 million yuan. It can accommodate more than 2,000 lighting accessories companies to enter the market. The business covers crystal, glass, stone and hardware. Plastic, wood, electronics, electrical appliances, light sources, etc.
At the time of trial operation, the rent was about 30 yuan per square meter, and the operator promised three years of constant rent. At that time, several old merchants in Guzhen reflected this reasonably, and the investment promotion work was relatively smooth. "However, in the first year of the trial operation, the main road in front of the store is still under construction, with fine sand and dust on the ground, and muddy and muddy in the rainy days. The business is paying attention to the advantages of time and place, and the lamp fittings city fails to grasp the trend of LED light source accessories. The promotion and promotion aspect is also inferior to Ruifeng, and the geographical loss has been lost in the early stage, so the current popularity is still unsatisfactory." Cai analyzed.
Of course, there are also people who have different opinions and feelings. "The main reason for not entering Ruifeng is because the rent is too high and the category is too single, which limits the paving area and bargaining power. Therefore, I will continue to renew the rent in the lamp fittings city. It is estimated that the rent will increase by 10-20 in the next year. %, it is more reasonable." Ying Yong, general manager of Futailong Light Source, said, "Of course, I also have a store in other old parts cities, not relying solely on sales here."
"Mainly, LED is the main trend at present. The shipment volume and profit are better than traditional lamps. The light source accessories are naturally favored. Therefore, the traditional accessories are not the choice of the accessories city, but the environment is also difficult." People analyze this.
High rent
From the high-tech LED reporters during the peak delivery period of the day, I was able to take photos of the various sections of the two professional stores. The popularity of Ruifeng Accessories City is indeed better than that of the Lights Accessories City. However, in the interview with Ruifeng, it was found that due to the high rent, some tenants in the store chose to evacuate, sublease or sublet to reduce the cost pressure during the critical period of contract expiration.
“The most successful Ruifeng is to transform all the stores including crystal, hardware and plastic into LED accessories in a short period of time. The most unsuccessful place is that the speculation is serious and the rent is soaring.†Huang Yuanqing, general manager of Baosma Lighting, works on Gaogong LED The reporter said.
It is understood that Ruifeng International Lights Decoration City rents from 30 yuan per square meter three years ago to nearly 300 yuan now, soaring ten times, but the LED light source accessories due to the followers, the quality is serious, the price is hot, its Profits are falling at a rate of 20-30% per year. "The money earned is not enough to give rent." The voice of Ruifeng in the new round of rising rents at the end of this year.
A person in charge of LED die-casting lamp cups that rented two stores that year told Gao Gong LED reporter that they had to sublease one of the stores to reduce the pressure on funds. "Although our business has been good, 80 square meters. Shop, after the rent increase, it will cost nearly 20,000 yuan a month, which is equivalent to the net profit of the business of 25 to 300,000 yuan. Why?"
In fact, according to the investigation of high-tech LED reporters, the value of Ruifeng stores is also quite different. The street-level standard pavement is only 40 to 500,000 yuan for the transfer fee, and the rent is as high as 300 yuan per square meter; but the location is relatively biased and the rent and rent are It has to be halved. However, the contrast lights are still three to four times higher.
"High rent is not the only problem. Location, sales, popularity, management, promotion, etc. are also very important. If the latter aspects are better, the rental high point can also withstand." Jiang Jia, general manager of Huangjia Light, said. Â Â
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