In 2017, the TV industry faced significant challenges across the board. As Wang Zhiguo, CEO of CoolOpen Network Technology Co., Ltd., pointed out, without meaningful product innovation and necessary industrial adjustments, it was extremely difficult for companies to stand out in such a competitive landscape. The Internet TV sector, in particular, struggled with several key issues.
Many newcomers entering the TV market focused solely on rapidly increasing user numbers and maximizing the value of the big screen. However, this approach overlooked two critical factors: first, the TV market is not as straightforward as people assume—it's not just about selling one TV; second, user growth is gradual, and without a substantial user base, achieving profitability remains nearly impossible.
Moreover, unlike mobile phones, TVs are stationary devices that remain in the home, giving them strong traditional characteristics. This made the entry of Internet TV brands into the market quite challenging. As a result, many so-called "Internet brands" gradually faded away. Facing declining consumer interest and a cooling market, CoolOpen had to rethink its strategy for 2018.
According to Wang Zhiguo, as a provider of smart TV systems, CoolOpen has been focusing on opening up its platform and optimizing the Cool Open system based on TVOS 2.0. Looking ahead, the company’s main strategic direction will continue to be openness, aiming to attract like-minded partners at the B2B level to expand the reach of the Cool Open system.
At the same time, Wang emphasized that CoolOpen aims to enhance its commercial value through stronger system hardware capabilities and further grow its user base. Additionally, the company plans to develop more service scenarios tailored to users' daily lives, allowing them to access essential services right from their TV screens without leaving home.
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