do you know? Recently, China Mobile has come out to do something, and this time it is quite strong. That's right, China Mobile's latest offer is called "Supreme Flow King." The card is divided into four levels:
26 yuan grade contains 2.2G traffic + 100 minutes call
50 yuan grade includes 6G traffic + 220 minutes call
100 yuan grade includes 12G traffic + 600 minutes of calls
200 yuan grade contains 30G traffic + 1000 minutes of calls
how about it? Listening is it a surge of heart, full of passion, gears, and wants to move?
Why are the preferential policies for Mobile, China Unicom and Telecom only for new users?
Sorry, let's calm down with a 16-year boiled water, because such a discount package is only available for new users!
What? ! Why is China Mobile going to die like this? Are old users not their rich owners? This is what the user who just opened the mobile phone last month feels? Don't worry, look at the comments of netizens to know how crowded the situation is!
Why are the preferential policies for Mobile, China Unicom and Telecom only for new users?
In fact, this move of China Mobile is so big. According to the third quarter of this year, China Communications Operators’ financial report shows that China Mobile’s net profit is as high as 88.1 billion yuan, and China Telecom and China Unicom’s net profit are respectively 17.5 billion yuan and 1.589 billion yuan, of which China Unicom’s net performance is not increasing. Profits fell by 80.6% over the same period!
In order to reverse the dilemma, China Unicom has made a big move to unite two Internet leaders, Tencent Alipay, and launched the “Tencent King Card†and “Ant Dabao Cardâ€. One main application is free of traffic and local daily rental packages, and the other is national. flow. Both cards have traffic support for Tencent and Alipay, and are popular as soon as they are launched.
Why are the preferential policies for Mobile, China Unicom and Telecom only for new users?
On the other hand, in order to attract more broadband users, China Unicom also launched a free upgrade campaign for the broadband market. Moreover, China Unicom Group is formulating a mixed-reform plan, and the three major Internet giants, BAT, may add shares, which will undoubtedly make China Mobile uneasy.
Why are the preferential policies for Mobile, China Unicom and Telecom only for new users?
In fact, the competition among the three major operators in China has become increasingly hot. In order to attract more 4G users, they have launched preferential packages. The main targets are mostly new users, including China Telecom’s previously launched telecom cards, and China Unicom. Like mobile, the main target is new users.
So why are mobile phone operators' preferential policies only for new users?
Market competition is fierce, operators are wooing new users
China Mobile's total user base has exceeded 800 million, and 4G users have reached an astonishing 500 million mark. In contrast, as of October this year, China Telecom's 4G subscribers were only 113 million, and China Unicom had only 93.995 million, and the sum of the two did not move half. In order to make up for the gap, China Unicom and Telecom are catching up, and the pressure on mobile can be imagined. What if I want to grab the user from the other party's hand? The most effective is to make a special package.
Replacing the operator has resistance, it is not easy to transfer the number
Most of the users' mobile phone numbers are associated with Alipay, WeChat and many other accounts. These are directly related to personal resources, property and other resources. It is not so easy to change the communication carrier on the basis of retaining the original number; if a word is said If you don't match the number, you have to replace all the bound accounts, so I think it's so sad. Since the user will not easily change the operator, the operator does not need to spend too much effort to meet the old user.
Old numbers are used to it, and users have relied on them.
In fact, most users do not want to change the mobile phone number casually. For some less memorable users, it is definitely not a good thing to discard the number that is not easy to write down and to remember a strange number. Therefore, most users will not easily change carriers for traffic plans, which is why operators do not pay much attention to old users.
Why are the preferential policies for Mobile, China Unicom and Telecom only for new users?
These reasons are combined, it is no wonder that operators are only willing to give new users a discount, and there is not much motivation to go to the old users.
However, even if this is the case, the user is not a big head, it will also be compared. For example, if you see another card with a discount, it is very easy to open another card for Internet access. Even if you don't change the card you call, the flow card can be easily replaced at any time. Since the opening of another card, it means that the consumption of the existing card will definitely be reduced, so that it may be changed to the camp one day.
Therefore, if the old user replaces the mobile phone number and has great resistance, he will treat the old user unfairly in the preferential activities. There is no fear, and maybe someone will abandon you directly.
Why are the preferential policies for Mobile, China Unicom and Telecom only for new users?
Operators are so hard to use the preferential package to attract more new users. However, the success of a company depends not only on continuously developing new markets, but also consolidating the existing market and retaining the hearts of old users. Old users can see the sincerity of the company. Otherwise, what is the difference between this new activity and "pian pao"?
Why are the preferential policies for Mobile, China Unicom and Telecom only for new users?
In fact, the requirements of ordinary consumers are very low. It is hoped that operators can treat all the same activities when they engage in preferential activities, or give similar discounts. This will balance the psychological gap between old users. What do you think?
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