If you have a simple understanding of the competition situation of smart phone touch chip manufacturers, it is not difficult for everyone to know that its suppliers are mainly SynapTIcs, Atmel and Cypress, and nearly three percent of the global market share. In the past two years, the market share of these three companies has also been leading each other, and the distance between them is not too big. Looking back at the market share two years ago, SynapTIcs accompanies the last seat, and its solutions have not broken into the supply chain of major OEMs. However, up to now, SynapTIcs has become the main supplier of the three major Android kings such as Sony's Xperia Z, Samsung's S4 and HTC's NEW ONE, deducting Apple's iPhone product line does not count, SynapTIcs' market share at this stage The rate has reached as high as 40%.
Within these two years, there will be such excellent results. Dr. Zhengzhou Xu, Synaptics Technology Strategy Manager, said that in addition to spending a lot of R & D resources in the hardware field, Synaptics has also made considerable investment in software and algorithms. s hard work. As far as Xperia Z and S4 are concerned, the solutions adopted by these two phones are only the differences between the previous and previous generation product lines. Overall, the difference in chip architecture is not that big, but the biggest difference lies in the Xperia Z The biggest selling point is the anti-splashing function, S4 is based on floating touch as the biggest bright spot, the key lies in the algorithm.
Dr. Zhengzhou Xu further pointed out that Synaptics has been discussing its product strategy with front-line OEMs for the past two years, and its cooperation is quite close, so it also provides a lot of sensing functions for customers to refer to. To achieve different touch experiences separately, the algorithms in the touch chip must be customized. He also mentioned that Synaptics has a group of R & D teams based on "user experience", which conducts surveys and interviews on touch experience for different age groups. In this way, it is used as a reference for the development of touch solutions. It will even be further provided to customers in the form of prototype design at international exhibitions such as CES (Consumer Electronics Show).
Xu Zhengzhou also pointed out that although Synaptics does not have Xsense touch sensors like Atmel, Synaptics maintains a very close cooperative relationship with many different touch sensing technology vendors. Synaptics also pays close attention to market dynamics, but for Synaptics For different touch experience, it is necessary to provide different solutions to customers. This will be a very important market strategy for Synaptics in the future.
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