Industrial computer giant North China Industrial Control released a number of ARM products, intending to point to the 3C market?

Editor's note: Recently, the domestic industrial computer and industrial computer representative company North China Industrial Control has held a number of consecutive release and promotion conferences to promote its series of products based on the ARM platform. As a well-known R & D and production enterprise of industrial computer, industrial computer and special computer, North China Industrial Control has been committed to the promotion and development of computers in professional fields and industrial applications for many years, and it is well known that the ARM platform has been used in communication and consumer electronics for many years. Products, in many IT companies have entered the field of digital 3C one after another, taking digital 3C fusion technology products as a breakthrough in development, does North China Industrial Control's series of actions herald: North China Industrial Control is about to get involved in digital 3C? If the guess is true, is a computer company that is good at R & D and production of industrial-grade products expanding its territory in the digital 3C market, or is it unacceptable? What effect will such a catfish enter the digital 3C market? With a series of questions, this reporter interviewed Mr. Wan Tiejun, executive deputy general manager of North China Industrial Control ...

Character introduction:

Wan Tiejun, senior engineer, graduated from the Department of Precision Instruments of Tsinghua University, one of the founders of North China Industrial Control; successively served as chief engineer, general manager of R & D, deputy general manager of North China Industrial Control, and currently serves as executive deputy general manager of North China Industrial Control and acting general manager Job title. Participated in and hosted the development of the first industrial CPU card (industrial motherboard) of North China Industrial Control, and witnessed the successful transformation of North China Industrial Control from an agent trader to: R & D and production of industrial control computers, embedded computers, special computers, industry-specific computers , Service in one group company.

Mr. Wan Tiejun, Executive Deputy General Manager of North China Industrial Control

Reporter: Hello, Mr. Wan? I found that North China Industrial Control recently released a number of motherboards and complete systems based on the ARM platform. Could you please tell us what kind of considerations and market departments for this series of products launched?

Wan: Entrepreneurship master Larry C. Farrell once said: "Successful entrepreneurs insist on taking products as the core to ensure that customers like his products." North China Industrial Control adheres to the "customer-oriented" approach from the beginning With the policy, whether it is product development, production, or pre-sales and after-sales service, we insist on customer-centricity. When it comes to ARM, the first thing that everyone thinks about is "cost-effective". I think normal people like high-cost products. Another point is: North China Industrial Control's customers are mainly system integrators and equipment manufacturers, whether it is industrial control machines or industrial The motherboard is embedded in the customer's product and is a "raw material" product, so for many years, North China Industrial Control has been committed to cost-effective product development to reduce costs, repay customers, and enhance its own and customer market competitiveness , Lida is a win-win situation. Therefore, it is a matter of course for us to develop ARM products, as a result of market demand.

In addition, it is well known that while computer software drives the popularity of computers, it also promotes the development of hardware. In the global IT market, open Android systems are growing wildly, and special products based on the Android platform are emerging like mushrooms. North China Industrial Control, with "open sharing" as the core of its value, strongly agrees with and optimistic about the development and prospects of Android. As early as a few years ago, it began to lay out our corresponding business departments. Today everyone sees that we have launched ARM products In fact, we have conducted extensive demonstrations and preparations for personnel and resources for this ministry. At present, we not only can provide ARM hardware products, but also have a complete service team that can provide Android systems and applications. Attentive service, and provide customized services such as OEM and ODM.

The low labor consumption industrial control computer BIS-6626 and 6332B based on the ARM platform developed by North China Industrial Control

Note: ARM products are indeed very popular at present, and many manufacturers have launched related products. I see that some of our products are very similar to some manufacturers, such as Tsinghua Tongfang ’s digital 3C products, both in appearance and performance. Therefore, Everyone speculates whether the ARM products launched by North China Industrial Control are planning to enter the digital 3C market.

Wan: To answer this question, it is necessary to talk about North China Industrial Control, and even the past and present of Industrial Control Computer. As soon as everyone talks about "industrial computer", they will think of the basic image of "silly, big, thick, heavy" and "dirty, messy, poor" factory application environment. In fact, the industrial control computer is no different from the home computer and commercial computer in principle, but because of the different application environments, there are some special needs in terms of performance and function expansion, stability, etc. The industrial computer has made the necessary special design for these special needs. Therefore, the IPC is a computer based on special applications. In the traditional sense, industrial control computers are mostly expanded by "expansion cards", that is to say, they can be put on the shelf industrial control computers, and most of them adopt the PICMG architecture, and expand functions through ISA, PCI, PCI-E and other buses. However, with the development of bus technology and Ethernet, and the popularization of computers in various industries, the ecology of industrial control computers has also undergone important changes, starting from the above three bus expansion to multiple expansion changes, such as multiple USB, multiple serial ports, Multiple network ports, multiple displays, etc. Therefore, the product line of North China Industrial Control has also changed from a single traditional industrial control computer to financial terminal computers (multiple types of expansion), network computers (multi-USB ports), terminal computers (multi-display), and reinforcement types suitable for vehicle, rail, and rail transportation. More than one hundred industry-specific computers such as computers.

North China Industrial Control's RICH-300 can be put on the industrial computer

Therefore, you said whether we want to get involved in digital 3C. In fact, we have had cases of products applied to digital 3C as early as possible. IPC has long since followed the market to grow into a "small batch, diversified, and widely used" cross-border product. . It is impossible to be limited to a specific industry, which makes us put forward the concept of "industry-specific computers". With the rapid development of computer hardware and software, the Internet, and the mobile Internet, the Internet of Things, and cloud computing, it is foreseeable that in the future, all walks of life will realize informatization, automated integration, and transformation based on the above technologies. Through this process, new demands will be put on computer hardware and software. Enterprises need to be tailored to meet the needs of these industries to create computer products that are most suitable for industry applications. Becoming a "leader in the field of industry-specific computers" is precisely The ideal and vision of North China Industrial Controller. Today, North China Industrial launched ARM products because of the market demand for products based on the ARM platform, rich interfaces, high energy consumption, fanless zero noise, support 1080P HD, and more display. As for whether we use digital 3C or For other industries, it depends entirely on market demand.

Everyone's guess about North China's involvement in digital 3C is based on the fact that our products are similar to certain home or commercial computer products in appearance and certain technical indicators, or because they do not understand North China Industrial Control and Industrial Control Computer products and industries. Earlier we said that industrial computers are oriented to industry applications. In addition to their special requirements in terms of performance and expansion, they also have more needs in terms of stability and environmental adaptability. The application environment of home computers and business computers is a home or office, so it is a relatively stable and normal application environment, and industrial computers are used in various complex and variable environments, such as: vibration of on-board computers, chemical engineering Corrosion of enterprises, dust of mining computers, and various harsh environments such as various tide temperatures, high and low surges, and closed high temperatures. It requires the design and development of industrial computers to use better electronic components, more reasonable PCB departments, more sophisticated industrial design and electromagnetic dual-use design, and more diverse and complex structural materials. The most important thing is to have a skilled, experienced, and responsive technical team. Therefore, it is meaningless to compare with some home digital 3C products only in terms of appearance and certain technical indicators. Moreover, there is also a fan who sees our products on the Internet and wants to buy it for home use. We also suggest that he consider other products. First, our own costs are higher, and the natural prices are more expensive. It is also a waste to get the core technology applied.

Reporter: That is, North China has no plans to get involved in digital 3C?

Wan: North China Industrial Control has been adhering to the three strategic goals of "service, professionalism, and internationalization" for so many years, insisting on "serving an intelligent society with professional technology", and building a professional Service team, using professional technology, providing professional computer products, and serving professional customers, focusing on making industry-specific industrial computer products.

Reporter: You just mentioned the words "service" and "internationalization" in addition to your major. Can you give a brief introduction?

Wan: "Service" is one of the core competitiveness of North China Company. The company's business has been from providing standard products to customers to providing ODM customized services as early as many years ago. Customers provide a more professional and complete experience. The company has also transformed from an "electronic manufacturing enterprise" to a "technical service-oriented enterprise", providing professional computer application technical services and product services to customers in the industry.

And "internationalization" is the ambitious goal set by the company from the beginning. It abandons narrow nationalism, promotes the development of computer technology and industry, and uses computer application technology to serve human life as its purpose. It promotes the automation of human life and production and information. Change.

Reporter: Thank you Mr. Wan for your wonderful sharing. Through today ’s interview, we have learned that there is such a socially responsible enterprise around us that is based on professional development. I hope that North China Industrial Control will become better and better.

Wan: Thank you.

Note: North China Industrial Control has been devoted to the application and promotion of computer technology for many years. It is a well-known domestic industrial computer (IPC, industrial computer) and special computer manufacturer. After 2000, based on the "industry-specific" "industry-specific computer" concept, according to the application characteristics of computers in various industries, tailor-made research and development of computer solutions suitable for industry applications, for the traditional industry automation, information development has made excellence Contribution. He was the first to introduce industry solutions and industries such as industrial automation, voice communication, network security, intelligent transportation, video surveillance, healthcare, military / aerospace, self-service terminals, 3C applications, rail transit, mining safety, power automation, digital signage and other industries. Industry-specific computers and industrial computer products. For more details, please see:

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