As more and more young people who like pop music become car owners, and car owners do not have personalized audio solutions to choose from when buying a new car, the car audio modification market has begun to move down from the player level to the entry level.
Notes on car audio modification must pay attention to circuit safety at all times
Recently, the reporter launched a survey on the time of listening to music in the car and whether it was modified to the sound of the car owner. The reporter found that, because the audio configuration of the car model with a price of about 100,000 yuan is more common, more than 30% of the car owners interviewed are willing to spend 2,000 to 5,000 yuan to create a more perfect music space in the car.
Result: 90% of car owners turn on the car immediately
With the extensive use of cars, more and more car owners stay in the car every day ranging from 1 to 4 hours, so the importance of car audio is further highlighted. Recently, reporters interviewed 35 car owners of different ages and driving different levels of vehicles through interactive surveys and random interviews in Checheng. It was found that more than 90% of the respondents were driving cars alone, and started music when they got on the car. It is customary that 80% of car owners' stereos are turned on for a long time. In terms of listening time, the listening time of office workers is 1 to 2 hours. Owners who often need to run around listen to music in the car every day for 3-4 hours.
Three adults are willing to spend a small amount of money
A reporter survey found that 5 of the 35 interviewees have already modified the audio system, and the cost of the modification ranges from 1,000 to 6,800 yuan. 12 people have plans to modify the audio system, and 5 of them are planning to proceed in the near future. Among the groups with conversion plans, the cost budget is between 2,000 and 5,000 yuan. Many consumers who plan to modify car audio admit that they are not quasi-professional audiophiles, but just hope to improve the environment for listening to music by paying a little money.
Reason: Young car owners emerge
The reporter visited and learned that as more and more post-80s groups become car owners, the audio modification market has begun to show an expanding development demand.
He Fenhang, person in charge of audio and video of Tuge Motors, said that more and more young car owners are dissatisfied with the original car's audio effects, and carry out inexpensive "civilian" modification. Seventy or eighty thousand models have also joined the ranks of audio modification. Among them, young car owners with models priced around 100,000 have the most demand for modification.
Low-end car audio in general
It is reported that under the premise of rising raw material prices and a substantial increase in labor costs, domestic car prices have only fallen but not increased in 10 years. Among them, the competition of low-end and medium-end models priced at around 100,000 yuan is fierce, and the audio becomes the object of cost control by manufacturers. It is understood that the current economical car audio equipment of about 100,000 yuan is more general, and most of them can't talk about the enjoyment of sound quality. In addition, unlike the purchase of new cars abroad with a large number of optional music accessories, models sold in the country cannot be directly equipped with higher-level audio systems at the time of purchase.
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