Artificial intelligence control leads to giants such as Apple, Google and Microsoft

Recently, according to foreign media reports, some of the largest technology companies are fighting the artificial intelligence market. According to Reuters, Apple plans to hire at least 86 full-time artificial intelligence experts. Apple’s move is part of the battle for tech giants’ artificial intelligence talent.

Patrice Simad, deputy general manager and distinguished engineer at Microsoft Research, told Fortune, "The future of computers will have the ability to see, hear, speak, and even understand. Intelligent machines will form the backbone of the so-called intangible revolution: technology Seamless communication makes them difficult to notice. This technological revolution will help drive interaction between people and smart machines."

Artificial intelligence uses algorithms to understand and respond to people's activities. For example, artificial intelligence is used in Google stock trading, and is also used in voice assistants such as Apple Siri, Microsoft Cortana, GoogleNow, and Amazon AlexaVoiceService.

Although artificial intelligence is a concern for services such as Siri and Cortana, artificial intelligence is not a new technology. In fact, artificial intelligence has been around for decades. One thing that is clear over time is that it is not easy to make devices with intelligence similar to people.

Oren, the executive director of the Allen Institute for Artificial Intelligence, and computer science professor Oren, Ezioni said in an interview with Fortune, "It is a major challenge to truly understand people and talk to people. It is impossible to have a mobile phone or AppleTV in the short term. Such ability."

However, some top technology companies are still trying. Both Microsoft and Google have research departments focused on artificial intelligence, and Ezioni said the two companies are ahead of Apple in the field of artificial intelligence because they have been doing research in this area. However, by recruiting more experts, Apple can come later. According to market research firm TracTIca, the artificial intelligence market will grow to $11.1 billion in 2024.

Echioni said, "Artificial intelligence has made great success in the fields of speech recognition, product recommendation, machine translation, machine vision, etc. The combination of massive data, powerful computing power and artificial intelligence algorithms will produce excellent results, artificial intelligence also Will continue to develop."

With the development of technology, consumers will see more artificial intelligence innovations in the near future. But it is still unclear which company can win the artificial intelligence war. In the upcoming release of iOS 9, Siri has received a major upgrade. Apple said that Siri can now answer more questions and ask questions more accurately.

Cortana and GoogleNow are getting smarter. For example, Google announced in May that it upgraded GoogleNow to understand more than 100 million locations. GoogleNow not only lists basic information, but also offers users a range of recommendations, including the best time to eat at a restaurant. Microsoft integrated Cortana into Windows 10 and improved its understanding.

“One of Microsoft’s biggest research projects is artificial intelligence and machine learning,” said Simad. “These technologies are used in a wide range of Microsoft products and services. For example, Microsoft’s investments in machine learning, big data and machine translation have already Microsoft products including Bing, WindowsPhone, Windows, IE, Office and Azure have powerful translation capabilities."

A Google spokesperson told Fortune, "Machine learning sounds like a magical potion that will make the product better, but in reality it requires a lot of research. Google is working on artificial intelligence research. We have solved helping people in photos. The technique of identifying pets."

Microsoft sees machine learning as a way to help users complete their daily activities.

No matter which company is the first in the field of machine learning, but the ultimate winner is the user, this is no doubt. As machine learning technology continues to improve, the ability of devices to release relevant information becomes more powerful and the user experience will only get better and better.

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