Appliance prices may rise due to energy saving subsidies

Many businesses have stated that home appliance prices may increase with the expiration of energy saving subsidies. The current energy-efficient products will have an original price and a subsidized price, and the original price of the product will not change in June, but the subsidy price will disappear.

On May 31, the subsidies for national energy-saving and people-friendly projects that have lasted for one year are coming to an end. At present, in order to deal with the peak of buying that may occur in the last few weeks, the store began to dispatch stocks and add additional counters as soon as possible.

Many electrical appliance manufacturers revealed that the price of the product will rise after the end of the subsidy, but many consumers do not know that the energy-saving subsidies are about to end. According to industry insiders, considering that the price of energy-saving products is higher than ordinary products even after subsidies, these products are likely to have a low sales level after the subsidy ends.

Energy-saving subsidies expire on May 31

Last year, the National Development and Reform Commission and other departments carried out another home appliance subsidy program following the "replacement of old ones" and conducted energy-saving air-conditioning, televisions, refrigerators, washing machines, and water heaters from June 1, 2012 to May 31, 2013. State subsidies.

At that time, the subsidy rules were earmarked for air conditioning and color TV. The rules stipulate that household air conditioners with fixed speed, variable frequency primary and secondary energy efficiency products can all enjoy policy subsidies, subsidies based on cooling capacity and energy efficiency, a minimum subsidy of 180 yuan and a maximum subsidy of 400 yuan; at the same time, LCD TVs or plasma TVs are Class 1 Energy-efficient products can enjoy policy subsidies. Subsidies are subsidized according to TV energy efficiency index and television size. The minimum subsidy is 100 yuan and the highest subsidy is 400 yuan.

Recently, due to the deadline of May 31, the sales of related products began to soar. According to data from home appliance retailers in Shanghai, the number of customers who went to the store every day to purchase energy-saving appliances and handle energy-saving subsidies has increased significantly since April, especially after the May 1st.

“Since May, the number of daily energy-saving subsidies has more than doubled,” said Wu Bo, general manager of Yongle Life Electric. The sales of energy-saving appliances during the “May 1” promotion period reached a record high this year, and the policy cannot be pulled. Ignore. Among energy-saving products, as color TV sets and air-conditioner products are in the peak sales season, the sales of the two category products accounts for more than 50% of the total sales. At the same time, the popularization rate of the energy-saving models of these two categories is also close to 100%.

The influence is not as good as the "new"

According to the experience of the end of the “replacement” subsidy policy, household appliance retailers generally believe that there will be a centralized concentration of people within one to two weeks before the expiration of the subsidy policy. In order to prevent customer subsidy from failing to be handled in a timely manner, the store will start to store in stores. Posting announcement notices, deploying product inventory, setting up shop service desks, and setting up financial office personnel to deal with subsidies, in order to deal with possible extreme peaks.

However, most of the stores and brands privately acknowledged that the impact of this time on energy subsidies is not as good as the previous trade-in replacement. “First, the scope of subsidy will not be as extensive as the old one, and there will be differences in subsidies. The most important point is to limit energy-saving products.” An industry source stated that the price of energy-efficient products is higher than traditional products, even after subsidies. Still, there is a lack of desire to allow consumers to immediately use their hands. "In addition, the electricity savings that an energy-efficient product can save can take more than 10 years to be reflected. From a consumer perspective, it is certainly not as good as trade-in."

Compared with the old-fashioned trade-in, this time the energy saving subsidy was at the beginning and at the end of the market. Not only did the sales growth in the last few months not compare, even many consumers did not even know that there was a national energy subsidy. One thing. Last weekend, Mr. Li told reporters during the continuation of the special holiday shopping promotion period to go to the store to buy air-conditioner. If the salesperson did not take the initiative to inform that the energy-saving subsidies were about to end, he would still think that the “energy-saving subsidies” were mere sales promotions for the stores. “I I do not know that after the end of trade-ins, the country will issue new subsidies again.” Mr. Li finally gave up his original goal and purchased a 1.5-watt energy-saving air conditioner with energy efficiency. According to him, “Since it crashed, let’s take it. The last train."

Businesses admit that prices will go up

Many manufacturers frankly stated that the price of the product will rise after the subsidy ends. The current energy-efficient products will have an original price and a subsidized price, and the original price of the product will not change in June, but the subsidy price will disappear. As for the products that may be caused by the price fluctuations, some companies believe that the country's follow-up subsidy policy can solve the problem, while others do not rule out cooperation with the sales channels to reduce prices.

It is worth noting that some big brand manufacturers are dissatisfied with some flaws in this subsidy. A foreign air-conditioning brand sales manager told reporters that the industry is aware that this time the national subsidies are to guide the industry toward energy conservation and environmental protection, but some manufacturers in order to increase their influence, the products will not meet the conditions of virtual standards false reports, these prices are lower than normal The products of energy-saving appliances not only occupy the subsidy funds, but also disrupt the market order.

In fact, prior to the geological bureaus have stepped up inspections of energy-efficient electrical appliances, a large number of small manufacturers have emerged, and even some of the well-known large manufacturers of products because of energy efficiency on the black list. Experts believe that the country has accumulated a lot of experience after one year of energy efficiency subsidy trial. If it continues to implement follow-up subsidy projects, it will adopt more rigorous measures against virtual standards and false reports, and those companies that have previously passed the black list will Become a "key concern" object.