What Jobs has left behind

On October 5, Steve Jobs, Apple’s former CEO Steve Jobs, died of illness after Steve Jobs, the founder and head of Apple, released his ultimate product, iLeave (I left). The whole world is sorry for the departure of such a figure.

Who is Jobs? Jobs built an incredible product line for Apple. The iPad 2 is the only heavyweight tablet on the market, and the iPhone has swallowed most of the profits of smartphones. The iMac is the only growing personal computer brand. From the iPod to the iPhone to the iPad, every shot by Jobs will set off a technological revolution storm in the IT industry. Jobs' message to people is: innovation and continuous improvement.

The best-known Apple ad in China is the iPhone4 phrase "Change everything again." Indeed, efforts to change stereotypes, not rigidly adhere to the status quo, strive to innovate, and pursue change again and again are the most important aspects of Apple's spirit. In addition to this, Apple also has a series of job ads with the theme of "Think different":

There are crazy people in this world,
Those who are unfit for work, those who are rebellious, those who are prone to wrongdoing, those who are out of tune with the environment, and those who are not the same as others.
They do not like rules and do not like the status quo.
You can agree with them and you can oppose them.
You can praise them or you can destroy them.
The only thing you can't do is ignore them.
Because they can change the world and promote human development.
Some people may think they are crazy, but we think they are geniuses.
Because these people are crazy enough, they think they can change the world -- and they do.
Think outside the box.

In this documentary-style rich ad, the pictures that matched this passage were Chaplin, John Lennon, Martin Luther King, Audrey Hepburn, Picasso, Hitchcock, etc. Many were considered " People who have changed the world." In Jobs's view, they all have one of the most common characteristics, that is "Thinkdifferent"

Li Kaifu once warned that Jobs’s legendary life is more likely to be encountered than to be learned. By implication, Jobs is the only one that cannot be copied. In spite of this, Jobs’s spirit of innovation and courage to break through can be completely learned. Although Jobs has gone, but "Apple's philosophy" is still, Jobs's life may be very short, but it has given the world enough experience and enlightenment.

China has now become the largest manufacturing country in the world, and the first-rate iPhone 4 is also entirely manufactured by Chinese companies. Under the precision electronics to the socks lighter, the development of China's manufacturing industry is changing with each passing day. But why can't China leave Jobs?

China and the United States have differences in culture, history, institutional structure, and social structure. Some of these differences have hindered the development of Chinese enterprises, resulting in insufficient "creation" of China and few "subversive" products.

The entrepreneurial spirit of Chinese entrepreneurs is insufficient, or there is no risk-taking spirit.

The United States has always been a paradise for adventurers. From the “gold rush in the west” to the explosion of the Internet today, the United States has been constantly creating adventure darlings. And Apple as an IT company is also advancing from risk to success. The advent of the iPhone has caught the attention of the whole world. It marks that the phone is no longer a telephone and has been given fashion features. The iPhone can almost tell people: "This is the mobile phone, people should pay attention to me."

Chinese entrepreneurs lack adventurous spirit, dare not innovate, and dare not to create. They have always followed the path of innovation by foreign companies. Take the Chinese TV industry, from the rear projection TV to the current LCD, plasma TV, etc. have been following the pace of innovation in the development of foreign brands, not only can not quickly get the market, similar products also lack the right to speak. Chinese people like to earn safe money. When they accumulate certain capital, they hope to avoid the uncertain crisis of industry and speculate on wealth to more stable real estate investment. Even many state-owned enterprises have set up real estate development companies. China's housing prices have skyrocketed year after year, and many manufacturing companies have joined the real estate industry. The huge profits from real estate have caused unprofitable industrial manufacturing companies to lose interest. As a result, China's manufacturing advantages have gradually lost. This is the squeeze effect of real estate profits on the manufacturing industry.

Innovation is actually an old topic, but it is what we lack the most. When SMEs are difficult to finance and struggling on the line of survival, they cannot be innovative; when monopolistic enterprises continue to make windfalls and their status has been strengthened, they have no incentive to innovate. Looking at the list of China's top 500 companies, we can see that the top ranks are almost monopolized state-owned enterprises. The world's top 500 companies with the highest profit margins are mainly high-tech and service-oriented enterprises, and their innovative capabilities are very strong. Perhaps this is exactly what the people of the country should worry about.

Our company, entrepreneurs, and officials in charge of the company, the most basic idea in mind is "GDP growth." The most essential measure is simple quantity growth, and the most essential pursuit is to get cash and get rich. At the same time, our environment is still adjusting the relationship between the company's own development, adjusting the relationship between the enterprise and the government, and adjusting the relationship between the enterprise and the world economic development. It is only a "adjustment" that consumes the enormous energy of the leader. If most of our domestic companies can also respect innovation and respect talent like Jobs, there may not be so many scientists arguing for academicians. Most overseas students will not choose to stay abroad.

For China, the transition from a “manufacturing power” to a “creating power” is in desperate need of Steve Jobs’ leader in scientific and technological innovation, and the industry has been qualitatively improved with constantly optimized innovative thinking. Further, the revelations Steve Jobs brings are not only reflected in the field of science and technology. Today, as the status of cultural soft power increasingly manifests itself, in China where the original capacity is not yet developed, our culture, art, ideology, theoretical creation, and values ​​must be at the forefront of global trends. Our soft power must lead the world. Only innovation, creativity, and creativity are the driving forces that will never stop and never be exhausted. In all walks of life and all levels of society, we all look forward to the birth of China's "Legend of Jobs."