Wang, a company in Guangdong, said that after more than ten years of hard work, he now has a building materials factory, a handicraft factory and a lighting factory. Over the years, he has used various professional exhibitions to find agents. Although the investment is large, the effect has been good. In the past two years, his participation in the exhibition of building materials and handicrafts held in various places has become better and better, and the effect of participating in the light show has become worse and worse. In this regard, he expressed doubts. Liao Kun, general manager of TCL Lighting, believes that the problem reflected by Mr. Wang is a problem of format differences. The functions of the exhibition are mainly: first, to tap customer resources; second, to display brand image; third, to establish industry status. In the lighting industry, there are already two information highways - "Guzhen Lighting", "Guzhen Lighting? Purchasing Guide", which are like two red lines, which always affect the hearts of hundreds of thousands of manufacturers in the industry. Therefore, dealers in the lighting industry are no longer relying on exhibitions to find dealer brands. The industries such as building materials and handicrafts are completely different, because their information highways have not yet been opened, and manufacturers must rely on the "matchmaker" of the exhibition to match the line. As an exhibitor, you must first define your own exhibition purpose and then choose the exhibition. If you want to recruit domestic agents through the exhibition, the effect of the exhibition is definitely not as good as the effect of the media. If you want to receive some export orders through the exhibition, you can choose Canton Fair, Hong Kong Light Show, Guzhen Light Show, qualified companies can choose some foreign international light show according to your product positioning. With the establishment of China's status as a “world processing factory†in international trade, the Canton Fair has become a gold rush paradise for overseas buyers. At the annual Spring and Autumn Festival, there are tens of billions of dollars worth of products flowing to more than 100 countries around the world. Due to Hong Kong's special position in world trade, the Hong Kong Light Show has naturally become the preferred destination for overseas buyers; as the “China Lighting Capitalâ€, it is the world's largest lighting manufacturing and sales base. There are many prosperity scenes throughout the year. Only the number of trading companies in various countries that have been stationed in the ancient towns for many years has reached as many as 1,000. The overseas buyers who are usually walking in the streets are everywhere. There are countless buyers from all over the country. Most of the lighting dealers in various places purchase lamps in Guzhen. As the president of the American DM company said: The ancient town was originally a never ending international lighting fair. More importantly, the ancient town lighting exhibition is different from the purpose of holding a light exhibition in other places. The ancient town lighting exhibition is organized by the government to promote the development of the local lighting industry. Therefore, they must invest a lot of publicity expenses overseas to attract more overseas buyers and benefit exhibitors. Other exhibitions are different, and the purpose of the organizers is nothing more than to use the exhibition to make a profit. For exhibition companies, if they do not have sufficient strength, it is best not to do light exhibitions easily. It is difficult to satisfy customers by flagging the customers, because the significance of the exhibition survival is whether it can create the greatest value for customers. From the perspective of industrial development, with the vigorous development of the media industry, the functions of the exhibition will gradually be replaced by the media, and the transaction cost of the manufacturers will be further reduced. (text / one)
1
1
Air Freshener,Aroma Diffuser,Air Purifier
Fenghua Jade Motor Co., Ltd. , http://www.homeappliancemfg.com