With the hype of capital, the wearable device market has ushered in a rapid growth trend, among which smart watches and smart bracelets are typical representatives. It is reported that wearable devices may have a big impact in these two markets. However, the existence of short boards cannot be ruled out. There are three problems in the wearable market after induction.
In recent years, shipments of wearable devices have shown a rapid growth trend. Currently, 90% of wearable devices are concentrated on smart watches and smart bracelets. According to IDC statistics of international data companies, the share of smart watches will continue to increase until 2020, and smart bracelets will be reduced because some functions are replaced by watches. Share. At the same time, smart glasses, which currently account for only 0.2% of shipments, are expected to more than 44 times in 2020, with a market share of 8.8%.
A large amount of capital has rapidly infiltrated with the concept of hype, and a variety of wearable device companies have sprung up in the market. Major consumer electronics manufacturers, including Apple, Samsung, Intel, LG, and Motorola, as well as new wearable devices represented by Fitbit and GoPro, have launched a variety of wearable devices. In China, Xiaomi, Huawei and other enterprises are not far behind, and use the advantages of Chinese manufacturing to quickly establish relevant industrial chains.
However, after a wave of enthusiasm, the wearable market is not as sustainable as the smartphone market, and there have been many negative news:
Jawbone, once a Silicon Valley unicorn company, raised more than $900 million, but declared bankruptcy in July 2017, as the company's main Bluetooth headsets, wireless speakers and smart bracelets gradually lost their dominant position in the market. The once-famous wearable camera GoPro and the bracelet company Fitbit have also performed poorly in recent years. It seems that the popularity of the wearable market seems to have passed.
The reason for this is that the wearable market faces three problems:First, endurance and computing power is weak
Because wearable devices are worn on the body, they are small and exquisite. This has great challenges to battery technology, and the current battery life is weak. Secondly, the computing power, the wearable device's individual combat capability is not strong, only Data can be collected for simple preliminary processing, and complex data analysis often needs to be used with mobile phones.
Second, the weak way of interaction
Mobile phones, computers, and Pads all rely on screen interaction. Wearable devices without screens have a weak ability to interact with people, and can only achieve simple functions by clicking on them like headphones.
Third, can not find a clear application direction
More than a decade ago, mobile phones were a dispensable thing, but today's smartphones are a necessity for us. Wearables are currently in a state of dispensability, so whether you can find an application direction in the future to become a necessity will determine whether it will explode.
The industry believes that although the wearable market is temporarily depressed, the following two markets still face many opportunities.
Opportunities for the wearable marketFirst, the medical market
Traditional wearable devices can record large amounts of medical data. As long as our health indicators are recorded for a long time, doctors and artificial intelligence can get the data directly from the cloud and then diagnose it. Medical-grade smart wearable devices will pull wearable. The revitalization of the market.
In this regard, Apple's strategy is very clear. After the first-generation AppleWatch market was flat, Apple changed AppleWatch's strategy and focused on heart rate detection in health data. In the evaluation data of an authoritative organization in 2016, several AppleWatches on the market at the time all achieved more than 90% detection accuracy in the heart rate test level evaluation.
In addition, Apple's third-generation AppleWatch can measure blood sugar through wearable devices. Traditional blood glucose measurements require obtaining a blood sample by piercing the skin, which is inconvenient for patients who need regular blood glucose measurements. If you can get relatively accurate and practical data by simply wearing a smart device, it will be the gospel of diabetic patients all over the world.
Second, the fitness program market
Currently, the largest shipments of wearable devices are smart watches and smart bracelets, while the main focus is on health and fitness. However, in this field, most manufacturers use the same hardware scheme, so the homogenization is more serious. Specifically, the main functions of the smart bracelet are the number of steps, heart rate, motion detection, sleep detection, message reminder, etc. These data are not meaningful to the user. But if you add cloud computing capabilities, combining data through algorithms to provide a reasonable fitness program, there is a good chance.
summary:
The short board of wearable devices is obvious, and more exists as a mobile phone accessory. If the smart wearable device can have a separate operating system to independently implement all functions of the mobile phone, it is believed that the smart wearable product will be more popular.
For now, there are great opportunities in both the medical and fitness markets, and wearable devices can use data to give users valuable solutions and personalized services. The space imaginable in these two areas is very large.
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