On the occasion of the Lunar New Year in 2018, an internal appointment email from Wang Ying, Chairman and CEO of Yingying Network officially unveiled the layout and future planning of the blockchain business of Yingying.
In the mail, Wang Yue announced to all employees that the blockchain business unit was formally established, and Ning Bingyang was the CEO of the business unit (formerly the vice president of the network, the president of the platform division, the head of the XY assistant), and invested in the technical team of 100 people. Committed to the development and application of blockchain products, the first product will be officially released in the second half of 2018. At the same time, there is also a huge recruitment plan for talents. Yingying Network launched the hero "chain" action for the recruitment of the blockchain business unit, and sent a heroic post to the experts in various blockchain technologies, development, operations, marketing and business. It is expected to expand the team into a complete architecture for hundreds of people during the year. Both the candidate and the recommender will receive a huge return.
As Wang Yue pointed out at the annual meeting for the blockchain: “The Yingying network will not do ICO financing, but will apply the core spirit and technology of the blockchain to the project and make subversive productsâ€. At the beginning of the establishment of the Blockchain Division, it has thrown a heavy message of “Building a Next Generation Content Platform Based on Blockchain Technologyâ€! This initiative will redefine the value of all content producers, communicators and consumers, and change The ecological chain of the content industry now.
As a leading Internet listed company in China, Yuying Network has strong R&D and innovation capabilities. Different from the early blockchain projects that focus on speculating coins or buying and selling pets, the blockchain project of Yingying Network has gone from simple technical experiment to technical application stage, and has clear application scenarios. The choice of "blockchain combined content platform" is also mainly to see the necessity of the content of the mobile Internet era, the convenience of interaction and the urgency of protection and other characteristics related to the application of blockchain.
Different from the traditional way, the content creator measures the revenue model according to the content quality and the breadth of the communication. The blockchain content application platform of the company will provide the content communicator and the content consumer as part of the platform value. The extent of the benefits to truly subvert the business model of the original content industry.
In the experience of platform operation, it is well known that Yingying Network has successful cases of two major Internet platforms, XY game and XY assistant. It is believed that relying on its excellent traffic distribution and product operation capabilities, the creation of this blockchain content platform will also be A disruptive push to the industry. This also reflects the company's main business "content + platform + Internet high-tech" 2018 company strategy!
At the same time, with the maturity of blockchain technology and more latitude projects on the line, Yingying Network will exert its strength in the content and platform fields that it is good at, and deeply combine blockchain technology. Will bring different thinking directions and guidance in the 2018 blockchain field, and will also bring about real change and subversion in the content industry!
About Yingying Network
Founded in 2008, Yingying Network is a well-known Internet company in China. The company's main business includes: the development and operation of boutique entertainment content such as web games and mobile games; the operation of web game platforms and mobile application distribution platforms and the layout of high-tech Internet services. The company has nearly a thousand teams, developed and operated a number of successful games such as "Skyscraper", "Legend of Lushan", "Miracle of the Whole People". In 2015, Yingying Network successfully completed the A-share listing (stock code 002517). After the company's listing, according to the status quo of business development and judgment on future market trends, the strategy will be upgraded to “content + platform + Internet high-techâ€. The company is concentrating more energy and resources to deeply explore and develop the game business. At the same time, it is to expand and realize innovation and breakthrough on the basis of a professional and dedicated game content provider and operator.
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