The greatest security for enterprises is to allow companies to conform to the laws and follow the trend of the society. Even if the enterprise is just a boat, it is not easy to be overturned if it goes downstream. On the contrary, even if the company is an aircraft carrier, there is the possibility of capsizing. From this perspective, "taking advantage of the situation" is first of all a kind of wisdom, a level of cognition, and not just a kind of business ethics and morality. If ethical morality can be emptied into simple talks, others may not be able to hear it. The key is to reveal the law. Huang Ming, chairman of Huang Mingming Solar Energy, according to the famous marketing expert, Tan Xiaofang, understands that American companies spend more than 15% of the total annual expenditure on marketing. As companies increase their ability to use marketing funds to market their products, executives such as CEOs and CFOs are also paying more and more attention to marketing. Among them, 39% of the high-level decision-makers surveyed are very much in favor of taking advantage of marketing. However, for China's numerous companies, there are few people who can make good use of marketing tools. Many companies are always wasting resources, expending energy and gaining nothing when they use the market.
There was an ancient Greek fable about two flies: One sat in a chariot and proudly said, "Oh, how fast I run!" The other kneeling proudly said on wheels: "Look, I'm going Dust and dust!†Explained: “This is two flies that are good at taking advantage.†Whether it is “stand on the shoulders of a giant†or “being a foreign objectâ€, it is an effective marketing tool. More and more marketing people are waving back and forth.
The famous marketing expert, Tan Xiaofang, said that taking advantage of marketing is to hide the purpose of sales in marketing activities and integrate the promotion of products into a consumer-friendly environment so that consumers can understand the product and receive product marketing in this environment. means. The specific performance is through the media for the attention of consumers, relying on the consumer's own power, relying on ease of entertainment and other subtle ways to guide the market consumption. In other words, it is a marketing strategy that seeks to increase the visibility and reputation of a company or product, establish a good brand image, and ultimately contribute to the sales of products or services through such means as taking advantage of the situation, creating momentum, and taking advantage of opportunities. Zhuge Liang “borrowed the east wind†and implemented the “grassboat arrowâ€. It can be said that taking long winds to break through thousands of miles and interpreting the realm of “borrowing†is in full swing. In fact, the “borrow†is borrowed here. The unfavorable factors are beneficial factors. , take advantage of the development.
Borrowing is better than borrowing money! It is unfortunate to inform you that you were born in a single-handedly hard-to-live age. You worked very hard. You are desperate, but you have to spend more time than others to succeed. As resources are increasingly controlled by a small number of successful people, the threshold has been left higher and higher for self-made people. But you still have a way to go! Take advantage of "pseudo-personality" and use "fake celebrity"; be good at "seeing seams" and timely "pinning"; instead of "little forces", it is better to use "strong"; find a person and rely on a god... Marketing expert Tan Xiaofang said that these seemingly inconsequential leveraging philosophies have been confirmed by more and more people as the necessary skills for this century, and they have used these leveraging philosophies to borrow, leverage, and borrow platforms in the workplace. Leveraging funds, borrowing resources and borrowing talents at the mall.
The United States and China are the household names. The name is not the original of the Huang Brothers. It originated from the Huang Brothers at a shop in the Pearl City of Beijing in the same year, Gomei Garment. Later, the brothers saw the next person doing a very good fire, and changed the clothing store into an electrical shop. The name is directly changed to "GOME." From this source, the brand of Gome is descending from the sky, and it is on the head of Huang Junqin and Huang Guangyu. Gome, if you follow the order of reading in ancient China, “Country of the United States†will be read as “United Statesâ€. (Note: In a repeated reading process of hundreds of millions of times, a term may have a new interpretation, which is in the public’s unconscious This is bound to happen. Although everyone is not aware of it, this subconscious image of emotion has already occurred. Entrepreneurs must pay attention to this phenomenon!) Thus, an interesting perspective emerged. What is the link between "the country of the United States" and "the United States"? Teacher Tan Xiaofang believes that the United States is the most prosperous country in the world for nearly two hundred years. Its strength is felt by every ordinary person, so the public will give more positive feelings to things related to the United States. This phenomenon is to be considered by any entrepreneur.
At this time, an important human thought of strategy emerged, that is, to "do something else." However, it is not a simple matter to take advantage of. It requires superb wisdom and deep blessings. Moreover, there is an implicit, hidden, secretive and secretive operation. The birth of a successful thing, in the world of phenomena, it must have a hidden one obvious two sets of systems in the role of this hidden one obvious, combined into one, to become a complete living system. As long as it is in the human world, there is no exception to this rule. We usually pay attention to the explicit system of events, such as the company's factories, employees, products, business premises, corporate funds, investors, business models, its sales, its popularity, its owner's dazzling light and so on.
However, we all rarely notice that as long as companies still exist, then there is also an implicit system in operation. They also play a role. It is as important as the explicit system. It is indispensable, because it consists of a huge subconscious. Stealth systems, they are enough to create and destroy everything. If this hidden and obvious two systems can be integrated and symbiotic, this enterprise must succeed. This is very important for the establishment of entrepreneurs and new brands, because the initial things are often too weak and easy to fail.
However, we now only pay attention to the explicit system and ignore the hidden system. This is related to the current rootlessness of the Chinese people and the faults of traditional culture. In the system of human good civilization, this idea has always been grasped by a successful civilization. It is only an implicit thing. Of course, it cannot be put on the table. Of course, you will not find it in the history book unless you have a unique one. eye. It's not that Tan Xiaofang’s trick is really just because he really “can only think it can't be said†and return to the topic. You see the following examples of Qufu:
Teacher Tan Xiaofang said that in today’s era of advertising, goodwill is undoubtedly a sword, it can fully compensate for the lack of advertising effects, allowing companies to save money. For example, Zhao Benshan's first self-directed TV series “Liu Laogen†has a young, well-educated and well-educated businessman who has the idea of ​​setting up hot springs in the mountains. The ordinary boiled eggs are sold by him as “hot spring cooked eggs.†", sold to 5 yuan, 10 yuan a. This is also a good example of "foreign" marketing.
Grasping the trend of industrial development can also help companies to carry out marketing. For example, in the IC industry, the market demand for e-books is one of the important driving forces. Grasping the pulse of the market and marketing with the help of trends can enable companies to make a lot of profits.
Combining marketing with popular elements of the times, marketing with the help of popular styles is equally effective. In the most popular SNS nowadays, Happy Farm is one of the most active users of the game. At present, there are many soft drinks companies that cleverly integrate products into the game and have achieved very good results. Among the children's groups, Gladness and Big Big Wolf are the most popular anime works, and the clothes printed with cartoon characters have also achieved very good sales in the market. Similarly, there are products embedded in the movie, celebrity endorsements with high exposure, and so on, all using the elements of the highest degree of attention and marketing to combine to help companies expand their influence and sales of products. In short, Miss Tan suggested that many small and medium-sized enterprises with weaker strengths suggested adopting the word “borrowingâ€, borrowing names, borrowing markets, borrowing power, borrowing channels, taking advantage of opportunities, borrowing shells, and so on. The key to using the word "borrow" in business operations is to know how to live. If you don't know how to borrow, you must grab it!
There was an ancient Greek fable about two flies: One sat in a chariot and proudly said, "Oh, how fast I run!" The other kneeling proudly said on wheels: "Look, I'm going Dust and dust!†Explained: “This is two flies that are good at taking advantage.†Whether it is “stand on the shoulders of a giant†or “being a foreign objectâ€, it is an effective marketing tool. More and more marketing people are waving back and forth.
The famous marketing expert, Tan Xiaofang, said that taking advantage of marketing is to hide the purpose of sales in marketing activities and integrate the promotion of products into a consumer-friendly environment so that consumers can understand the product and receive product marketing in this environment. means. The specific performance is through the media for the attention of consumers, relying on the consumer's own power, relying on ease of entertainment and other subtle ways to guide the market consumption. In other words, it is a marketing strategy that seeks to increase the visibility and reputation of a company or product, establish a good brand image, and ultimately contribute to the sales of products or services through such means as taking advantage of the situation, creating momentum, and taking advantage of opportunities. Zhuge Liang “borrowed the east wind†and implemented the “grassboat arrowâ€. It can be said that taking long winds to break through thousands of miles and interpreting the realm of “borrowing†is in full swing. In fact, the “borrow†is borrowed here. The unfavorable factors are beneficial factors. , take advantage of the development.
Borrowing is better than borrowing money! It is unfortunate to inform you that you were born in a single-handedly hard-to-live age. You worked very hard. You are desperate, but you have to spend more time than others to succeed. As resources are increasingly controlled by a small number of successful people, the threshold has been left higher and higher for self-made people. But you still have a way to go! Take advantage of "pseudo-personality" and use "fake celebrity"; be good at "seeing seams" and timely "pinning"; instead of "little forces", it is better to use "strong"; find a person and rely on a god... Marketing expert Tan Xiaofang said that these seemingly inconsequential leveraging philosophies have been confirmed by more and more people as the necessary skills for this century, and they have used these leveraging philosophies to borrow, leverage, and borrow platforms in the workplace. Leveraging funds, borrowing resources and borrowing talents at the mall.
The United States and China are the household names. The name is not the original of the Huang Brothers. It originated from the Huang Brothers at a shop in the Pearl City of Beijing in the same year, Gomei Garment. Later, the brothers saw the next person doing a very good fire, and changed the clothing store into an electrical shop. The name is directly changed to "GOME." From this source, the brand of Gome is descending from the sky, and it is on the head of Huang Junqin and Huang Guangyu. Gome, if you follow the order of reading in ancient China, “Country of the United States†will be read as “United Statesâ€. (Note: In a repeated reading process of hundreds of millions of times, a term may have a new interpretation, which is in the public’s unconscious This is bound to happen. Although everyone is not aware of it, this subconscious image of emotion has already occurred. Entrepreneurs must pay attention to this phenomenon!) Thus, an interesting perspective emerged. What is the link between "the country of the United States" and "the United States"? Teacher Tan Xiaofang believes that the United States is the most prosperous country in the world for nearly two hundred years. Its strength is felt by every ordinary person, so the public will give more positive feelings to things related to the United States. This phenomenon is to be considered by any entrepreneur.
At this time, an important human thought of strategy emerged, that is, to "do something else." However, it is not a simple matter to take advantage of. It requires superb wisdom and deep blessings. Moreover, there is an implicit, hidden, secretive and secretive operation. The birth of a successful thing, in the world of phenomena, it must have a hidden one obvious two sets of systems in the role of this hidden one obvious, combined into one, to become a complete living system. As long as it is in the human world, there is no exception to this rule. We usually pay attention to the explicit system of events, such as the company's factories, employees, products, business premises, corporate funds, investors, business models, its sales, its popularity, its owner's dazzling light and so on.
However, we all rarely notice that as long as companies still exist, then there is also an implicit system in operation. They also play a role. It is as important as the explicit system. It is indispensable, because it consists of a huge subconscious. Stealth systems, they are enough to create and destroy everything. If this hidden and obvious two systems can be integrated and symbiotic, this enterprise must succeed. This is very important for the establishment of entrepreneurs and new brands, because the initial things are often too weak and easy to fail.
However, we now only pay attention to the explicit system and ignore the hidden system. This is related to the current rootlessness of the Chinese people and the faults of traditional culture. In the system of human good civilization, this idea has always been grasped by a successful civilization. It is only an implicit thing. Of course, it cannot be put on the table. Of course, you will not find it in the history book unless you have a unique one. eye. It's not that Tan Xiaofang’s trick is really just because he really “can only think it can't be said†and return to the topic. You see the following examples of Qufu:
Teacher Tan Xiaofang said that in today’s era of advertising, goodwill is undoubtedly a sword, it can fully compensate for the lack of advertising effects, allowing companies to save money. For example, Zhao Benshan's first self-directed TV series “Liu Laogen†has a young, well-educated and well-educated businessman who has the idea of ​​setting up hot springs in the mountains. The ordinary boiled eggs are sold by him as “hot spring cooked eggs.†", sold to 5 yuan, 10 yuan a. This is also a good example of "foreign" marketing.
Grasping the trend of industrial development can also help companies to carry out marketing. For example, in the IC industry, the market demand for e-books is one of the important driving forces. Grasping the pulse of the market and marketing with the help of trends can enable companies to make a lot of profits.
Combining marketing with popular elements of the times, marketing with the help of popular styles is equally effective. In the most popular SNS nowadays, Happy Farm is one of the most active users of the game. At present, there are many soft drinks companies that cleverly integrate products into the game and have achieved very good results. Among the children's groups, Gladness and Big Big Wolf are the most popular anime works, and the clothes printed with cartoon characters have also achieved very good sales in the market. Similarly, there are products embedded in the movie, celebrity endorsements with high exposure, and so on, all using the elements of the highest degree of attention and marketing to combine to help companies expand their influence and sales of products. In short, Miss Tan suggested that many small and medium-sized enterprises with weaker strengths suggested adopting the word “borrowingâ€, borrowing names, borrowing markets, borrowing power, borrowing channels, taking advantage of opportunities, borrowing shells, and so on. The key to using the word "borrow" in business operations is to know how to live. If you don't know how to borrow, you must grab it!
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