The real estate enterprises in 2017 can be described as a full-scale outbreak. Even if the government strengthens the regulation and control, it still can't stop the momentum of the explosion. The increase of 29 companies is over 100%, which is not surprising. The continuous rise of the real estate industry has led to an increase in the overall household appliance industry. Among them, the kitchen electric appliance industry is the most prominent.
With the improvement of material life, people have also begun to pursue the improvement of the quality of life. The “rich look at the kitchen†is the attitude of consumers towards life in a benign economic environment. In the past 2017, the perfect ending of the kitchen appliance market has also attracted more social attention. What is the prospect of the industry development in the past 18 years?
The kitchen appliance industry is different from other home appliance industries. Due to the long-term inactive economic level, ordinary households in China have always been in a “will-go†state for the kitchen, and with the overall improvement of the economic level, even the third- and fourth-tier cities The family requirements have also begun to change like "pay attention", so the current kitchen electricity market has a lot of room for development, fully equipped with the rapid development of tension. In 2017, the kitchen power market exceeded 96 billion yuan. In 2018, with the promotion of economy and culture and the expansion of corporate investment, the kitchen economy is bound to enter the 100 billion level. At this time, it is about to enter the stage of “shuffling†of enterprises. The strength of large enterprises determines their starting point and speed higher and faster, and some small and medium-sized enterprises are easy to fall behind in the fierce market collision, in the environment of survival of the fittest. Good products will be more high-quality, high-end, professional companies will become the leader, while integrated home appliance manufacturers will also actively expand and seek new breakthroughs.
In 2017, the biggest bright spot in the kitchen appliance industry is non-dishwasher. According to data from Aowei.com, in 2017, the sales volume of dishwashers reached 959,000 units, a year-on-year increase of 144%, and the sales volume reached 4.37 billion yuan, a year-on-year increase. 129.2%, while Aowei Cloud expects that in 2018, the sales volume of dishwashers will reach 1.994 million units, an increase of 108% year-on-year, and the sales volume will reach 9.09 billion yuan, an increase of 107.8%.
The consumer market is constantly rejuvenating. It is an irreversible trend. As the most important consumer group, the group after 80s and 90s is always in the first place of consideration for the enjoyment of life. The rise of the series of smart kitchen appliances is the market's performance. Big data shows that the current popularity of domestic dishwashers is less than 3%, while the European and American regions have reached 60%, which clearly indicates that the development prospects of the Chinese market are very good.
However, the gap between the domestic and international market scales also reflects that the pattern of painting the gourd is obviously not suitable for the Chinese market. The cultural differences between China and the West lead to the international brand of dishwashers, which are more suitable for washing dishes, not the most commonly used bowls for Chinese people. Chopsticks, Chinese people need a dishwasher that is more suitable for them.
The sink dishwasher came into being. This space-utilized product directly replaces the original independent sink without the need to increase the water inlet and drainage pipes. Once it is produced, it quickly gains the favor of consumers. The needs of consumers and the support of big brands are the cornerstones of industrial development. And the future.
Under the economic and social influence of inch-inch gold, embedded has become the hottest term in the kitchen appliance industry. Compared with traditional kitchen appliances, embedded kitchen appliances have the advantages of intelligent convenience, low energy consumption, beautiful appearance, and cleanliness. Moreover, in the face of the generally small kitchen environment of Chinese families, it saves space and on the other hand integrates the kitchen as a whole, which looks more fashionable and beautiful.
As a new generation of dark horses in the kitchen electric industry, the integrated stove industry has always been concerned by the society. The rapid development in recent years has made the integrated stoves more and more accepted by the family. In order to be more able to cooperate with the market changes, the integrated stove It also brings the advantages of embedded kitchen appliances to the extreme, and combines the functions of steamer, oven, disinfection cabinet and so on. It is the perfect choice for Chinese kitchen.
At present, the integrated stove industry should pursue a higher-end and more intimate development route, it is necessary to combine market big data, the market demand and the scale of development of the dishwasher are very commercial, and the integrated stove and the dishwasher are perfectly combined. The two functions and mutual help, while attracting attention, it is bound to set off an industry storm.
In 2018, I believe we can see a smarter, more beautiful and more practical kitchen.
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