Intel enters ultra-thin notebook market Dell AMD needs to be cautious

According to foreign media reports, Intel has publicly announced that it will be committed to developing a thinner Ultrabook laptop. Intel admitted that it could not achieve this goal by itself. Intel Ultrabook must win the support of many companies including suppliers and customers, and let them believe that Intel's view will change this market, adding exciting things for mainstream PCs.

Intel’s promotion of Ultrabook’s results will have an impact on the business prospects of Dell and AMD. Enderle Group analyst Rob Enderle said that this matter is very important for Intel. They are trying to retreat and say that now is not the post-PC era at all. They are working hard to make the PC more meaningful. Ultrabook will be the main product to achieve this goal.

Four companies, including Acer, Asus, Lenovo and Toshiba, have already released Ultrabook products. These products will be sold before the end of this year. Dell did not talk about its plans. However, analysts expect Dell to offer Ultrabook products sometime next year.

AMD processor chips are not allowed on any computer called the Ultrabook. However, IDC analyst Bob O'Donnell said he believes that AMD has many opportunities to win a lot of business with chips in ultra-thin laptops.

AMD executives stated that AMD has developed chips for lighter and thinner notebook computers for two years and will continue to develop the chips. Christopher Sutphen, AMD's marketing director, said that AMD may focus on thin and light laptop chips with production prices between $599 and $799.