[Year Meeting] Sanxiong Aurora's overseas business is accelerating

[Text / high-tech LED Yue Mengdi] Today, communications and transportation are very convenient, the flow of goods, technology, information, services, currency, personnel and other factors across the region has been the norm. Since the beginning of this year, domestic LED lighting companies have also looked more globally, holding high the banner of “going out” and marching into the world.

Technically speaking, in recent years, the technology of LED has matured rapidly, the production cost of LED lighting enterprises has been further reduced, and the production and stable use of lamps have been guaranteed. The price has become more intimate and more attractive to the market. . In the view of Wang Jiaxing, the manager of Sanxiong Aurora's overseas marketing department, with the cracking of the two major factors of technology and price, the popularity of LED lighting will become more rapid in the next few years.

In 2015, Sanxiong Aurora's LED business accounted for nearly 70% of the total. As a LED lighting company that has been transformed from traditional lighting, Sanxiong Aurora is no longer satisfied with expanding its domestic channels and business, and has begun to steadily advance its global LED lighting path.

From the global market, Europe, the United States, Japan, South Korea and other developed regions have high requirements for environmental protection and strong ability to withstand prices. For the high-end products of LED lighting, there is a large demand for LED retrofit projects of different scales. Popularization is also relatively fast. For emerging markets such as Asia and South America, with the development of the economy and the government's further emphasis on energy conservation, the demand for LED products has great potential, but because the price tolerance is relatively weak in the developed regions, the price of the products will be More sensitive, the speed of popularization will be slower than that of developed countries.

Sanxiong Aurora follows a strategy of steady advancement. The current overseas markets are concentrated in Australia, the Middle East and Southeast Asia. Wang Jiaxing said that in the Australian market, there are strict certification requirements for electrical products; LED products are changing with each passing day, dimming is already standard for products, and intelligent control is also a major trend; and as more and more Chinese manufacturers enter the market LED products have entered a stage of fierce competition, and price wars have continued.

In the Middle East market, infrastructure investment is strong, international cooperation and national development plans involve infrastructure construction. World-class activities and major events have a strong driving force for LED development.

The rapid development of LED lighting in Southeast Asia, in addition to the benefits of infrastructure, the direction of national policies and the actual situation of local manufacturers also constitute a great impetus for the needs of lighting. With the continuous optimization of LED technology, and the Southeast Asian government pay more attention to energy-saving, environmentally-friendly, low-energy lighting products, LED lighting has been strongly supported and promoted, and consumers' acceptance of LEDs is increasing. "Southeast Asia LED market The replacement boom will come." Wang Jiaxing believes.

The development of LED globalization is bound to affect the existing pattern of domestic LED lighting companies. To meet the enthusiasm of the LED lighting market, high quality products and refined management are inseparable. From the changes, norms, to the possible reconstruction of the future, what process will be experienced? At the 2015 High-tech LED Annual Meeting, Sanxiong Aurora will discuss with you.

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