"Currently, the LED lighting industry is fiercely competitive and vicious competition, resulting in prices not reflecting value and lower profit margins. Therefore, most companies will find it difficult to achieve profitability." Zhang Guoan, editor-in-chief of the world LED network, said that the lack of industry standards, lack of supervision, the market Chaos leads to disordered production and sales.
Recently, Ye Zongze, the chairman of Shenzhen Yunao Lighting Co., Ltd., announced in his personal WeChat that “no road, no loss of joints†was announced, and Yunao Lighting was officially dissolved due to the collapse of the capital chain.
In the following days, Feile Audio (600651) announced that it intends to acquire Havells Xiwannian through a wholly-owned subsidiary, and the acquisition involves a capital of 1.05 billion yuan. It is worth mentioning that Havells is a leading global lighting technology company with more than 100 years of history.
"As the domestic market environment deteriorates, competition is fierce and the market share is gradually concentrated. Some enterprises lacking core competitiveness will be eliminated." Xiao Jian of the China Research Institute.
Business survival is difficult
At the 2015 High-tech LED Annual Meeting held recently, Zhang Xiaofei, Dean of the High-tech LED Research Institute, released statistics on the survival of the LED industry. In fact, since 2015, the LED industry has undergone fierce competition such as price wars and product homogenization. The industry has been shuffled drastically, and the two-level differentiation of enterprises within the industry is obvious. In 2014, the number of LED companies reached 20,000, and after only one year, it was reduced by 20%, and 4,000 companies will withdraw from the market.
Luo Gaozhan, general manager of Shenzhen Siglo Investment Development Co., Ltd. said that the LED lighting industry is closely related to the development of the real estate industry. Under the background of weak real estate market and increasing inventory, China's LED lighting industry has undergone extensive development for many years. Now, it has reached the stage of increasing industry concentration.
During the interview, the reporter learned that in 2015, the case of mergers and acquisitions and failures in the LED lighting industry reached the highest peak in the history of the industry. As of November 2015, China's industry mergers and acquisitions amounted to 40.8 billion yuan, and the amount of mergers and acquisitions in 2014 was only 6 billion yuan, an increase of 580%. In the future, China's LED lighting SMEs will be difficult to produce. Perhaps, the closure and closure will become the "new normal."
Zhang Xiaofei said in an interview with the media that about 4,000 LED companies (including upstream chips, midstream packaging and downstream lighting applications) have disappeared, especially downstream lighting companies. By 2018, the number of enterprises may disappear by half. At present, many small and medium-sized enterprises are in very good condition. difficult.
According to the reporter, in recent years, China's support for the LED lighting industry is relatively strong. For example, in May 2012, the Ministry of Science and Technology released the “Twelfth Five-Year Plan for the Development of Semiconductor Lighting Technology (Draft for Comment), which is intended to support the “Ten Cities and Ten Thousand Cities†demonstration city with 100 million yuan of funds, and proposes to 2015. The scale of semiconductor production reached 500 billion yuan.
Encouraged by national policies, some unrelated LED lighting companies have also joined the industry. For a time, large and small enterprises flocked to join the LED lighting industry. At the same time, it is accompanied by disorderly competition and price war.
"The number of enterprises is large, small and medium-sized enterprises are getting together, and the competitiveness of enterprises is not strong. Even in the large-scale LED lighting industry, manufacturers are also meager profits, and small enterprises are struggling." Luo Gaozhan told reporters.
Profit is "squeezed"
Luo Gaozhan told reporters that the current LED lighting companies are scaled and have no profit. China is a global LED lighting manufacturing country, LED software production capacity accounts for 34.7% of the world, LED lighting scale is very large, but the lack of patents and product homogenization is serious, due to the existence of these reasons, resulting in profits being "squeezed."
"In addition, in the context of slowing macroeconomic development, falling exports, and consumers' demand for more refined products, corporate failures are inevitable," Luo Gaozhan said.
In the interview, the reporter learned that in 2015, China's LED lighting companies in the market demand decline, prices continue to decline, the competition is fierce, but also led to a decline in corporate profits.
It is worth mentioning that one of the reasons for the closure of the LED lighting industry is that orders have fallen, which has led to a decrease in profits.
Lin Mingfeng, chairman of Chau Ming Technology (300232), said that the LED lighting market is not good, and then there will be a large number of lighting companies to withdraw from the market, or be integrated and merged, the outside funds will not be caught in the LED industry!
Zhang Xiaofei said that in the case of almost growth in the industry, SMEs are subject to capital, customers and channels, market operating costs are getting higher and higher, products are also rapidly changing, market expansion is becoming more and more difficult, and inventory pressure is increasing. Big, bankruptcy and running have become the norm in the industry.
The reporter learned that at present, China's LED lighting manufacturing base is better, but the lack of corresponding technology in research and development, which also leads to China's LED lighting companies in the overall competition without much breakthrough.
However, Xiao Jian believes that the domestic LED lighting market demand has not yet experienced significant fluctuations, the industry reshuffle will also be a long-term process, the probability of large-scale bank failures in the industry is low.
Xiao Jian said that with the widespread use of LED lighting in the world, it is expected that the LED lighting industry will maintain rapid and stable development in the future. In 2015, the global LED lighting industry market has reached 25 billion US dollars. It is estimated that the industry will approach 30 billion US dollars in 2016, and smart lighting is expected to exceed 8 billion US dollars by 2020. In the domestic market, the national policy is still good for the LED lighting industry. At present, the alternative home lighting market is becoming more stable, while the demand for professional lighting such as medical lighting, bio-lighting, automotive lighting, mobile lighting, and emergency lighting is growing rapidly.
Luo Gaozhan suggested that in the upgrade process of “China's Smart Manufacturingâ€, China's LED lighting industry will continue to upgrade its technical content, continuously master key technologies, enhance product competitiveness, and expand more overseas markets.
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