The blood circulation of the Internet depends on tossing.
First, Ali acquired Goldgate, and then Tencent invested in the public comment. Next, Vipshop will marry the Le Bee Network and was seen by Lei Jun. One billion burned to YY and walked up. Industry reshuffle, accelerate the pace of M&A integration, and build your own business ecosystem and product eco-chain are the usual means of Internet companies. For the automotive electronics industry, which often gets into a whirlpool, although the Internet is not changing rapidly, it can still learn from it, learn fishing methods, and build a business ecosystem.
Why do car electronics need a business ecosystem? Just like fish farming, the fish is put into a pure water tank, and it can't live for a few days, but it can be put into the aquarium with water and pond water, but it can survive well. The ecosystem of products also has this power.
However, from the end of the Guangzhou International Automobile Refit Exhibition, the current awareness of automotive electronics in building eco-products is still weak, and the commercial ecosystem has not been formed. For car navigation manufacturers, although there are many styles of exhibiting products, the main functions are not different, and the product line is also single. Even if some manufacturers with multiple brands are asked how to make different brands, only Can not speak. This also led to the product profit model, which can only rely on a single product line. Selling machines is selling machines. If a single product line is wrong, it will affect the entire enterprise and cause difficulty in breathing.
Some people say that the 1.0 version of competition is the competition of the value chain, and its core is to use the company's own capabilities or resources to build competitive advantage. The 2.0 version of the competition breaks through the limitations of the company's ability to gain competitive advantage and must rely on internalization capabilities, turning its attention to the outside of the enterprise - stakeholders to join hands to build a value platform. The Internet has already passed the 2.0 era, and automotive electronics has developed late, but it has also come to the forefront of change. It needs 1.0 and 2.0 to coexist, not only to create product value, but also to build a ecosystem that can achieve a win-win situation.
Nonsense is no longer rumored. The following points are the author's thoughts on how to build an ecological circle.
Create inclusive products for sharing
The so-called inclusive product is to allow other products to participate through a certain product, and to generate profit in the process of participation.
There are many inclusive products on the Internet, such as platform, Tmall, Taobao, which can benefit participating vendors through the platform; for example, Android, due to the open source features, let mobile phones and car products participate; for example, WeChat, in addition to special service functions In addition, it is now possible to push public accounts and pay online, and perhaps connect with home products in the future to realize smart home.
Throughout the automotive electronics industry, there are very few inclusive products. Before the concept of car networking did not erode cars, maps should be considered the only inclusive products. In recent years, the Internet of Vehicles has brought imagination, but most of them are dominated by one-on-one dedicated models. For example, the in-vehicle system developed in the front-loading system is basically dedicated to vehicles. Many manufacturers look forward to seeing and do not come in. Relatively speaking, the products of the post-installation are more inclusive. For example, the so-called “zero-cost†car networking solution means that each brand navigation can be used without adding new modules, making it a voice-activated navigation. In addition, the voice-activated telephones released on the eve of the Kyushu Exhibition can also be connected to various navigations to realize voice-activated dialing and dialing functions. This is more inclusive than the simple implementation of voice or voice control functions in hardware.
Of course, the hardware manufacturers are limited by the hardware itself, and the inclusiveness is relatively weak. However, the inclusiveness of the future car networking products has become a factor that cannot be ignored.
Achieving a win-win situation with inclusive products
It must be divided for a long time. The second step of inclusive products is to achieve the embryonic form of the ecosystem by attracting manufacturers to participate, so that manufacturers, distributors, and service providers can gain profits through product binding.
This way of promoting the win-win situation of related enterprises through products does not have a wide range of cases in the aftermarket. According to the author's understanding, at present, the post-market has begun to have service providers pay attention to the creation of the ecological circle, and to achieve it by means of “rebateâ€. That is, the car network service provider collects the service fee through the product, and rebates it to the product car factory, the agent distributor and the terminal store, so that the participating companies can get the service rebate in addition to the profit of the machine. Although this profit model has just begun, as long as it is sticky, it will show strong vitality.
Multiple product lines are paralleled to complement each other
The automotive electronics industry is relatively weak in its ability to face risks because of its single product line. How to pack eggs in several baskets is the next step. Ali acquired Gaode, in order to increase the layout of the mobile terminal, form its own SoloMo mode, both online and online to offline, in order to reduce the chance of being overturned by Tencent or Baidu or other enterprises. Baidu's comprehensive layout of 13 apps to occupy the mobile side is even more so. When Ali responds to Tencent WeChat, Baidu seems to have been able to avoid such troubles.
It is important that a single product is excellent, but complementary supportive products are equally important.
At present, manufacturers of automotive electronics have found fewer examples of multi-line parallelism, but not all. For example, at the Kyushu Auto Show, there is a company that delivers luxury cars to dealers. In addition to displaying the main products of electronic dogs, it also has portable navigation, general-purpose machine exhibitions, and even electronic dog data including maps and maps. If the navigation is difficult to sustain, there is an electronic dog support. Once the hardware free wave really hits, you can also use the map to carry out crowdsourcing or O2O mode, or simply rely on electronic data to maintain profitability.
With the advancement of smart cars, a single car navigation has become weak, and its disappearing process seems to be a necessity. Manufacturers of in-vehicle navigation need to turn to the blue ocean of more auto markets, and develop several product lines to deal with the situation that hardware is free or navigation disappears.
The commercial state of automotive electronics is like a pool of stagnant water that needs to be injected into living water. The use of products to create a business ecosystem, and the linkage of enterprises in the product chain, can make it alive and beneficial.
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