Subvert the Cable TV Internet TV era is coming

With the arrival of the Internet TV era, the cable TV service industry is facing a major change and challenge.

As more and more home users stop the cable television service, the United States "Linkage" magazine said that the turning point of the Internet TV is coming soon.

Compared to traditional cable TV services, Internet TV is experiencing a bit of click-breaking cable TV market with strong market advantages and products. Whether it is the domestic traditional TV manufacturers or the international technology giants, the exploration of Internet TV products is prompting the arrival of a new wave of development.

"Intelligent" Knocked on Internet TV

In recent years, the intelligentization of electronic products has led the entire era to become “Internet-based”. As an important carrier of the entire family entertainment center, the Internetization of TVs has undoubtedly become an era trend.

According to statistics, in 2014, sales of smart TVs in China reached 26.5 million units. Prior to this, sales of smart TVs in 2012 were only 10.9 million units, which increased to 17.1 million units in 2013; sales of smart TVs are expected to increase in 2015. Break through 40.55 million units easily.

The birth and development of the entire smart TV market has stimulated the rise of some Internet companies while stimulating the traditional TV manufacturers to transform. The LeTV Super TV, which was born in September 2012, sold only 300,000 TVs throughout the year in 2013. By the end of 2014, it completed sales targets of 1.5 million units one month ahead of schedule. In 2015, it set a record of 300. Million - 4 million units sales target.

If TV manufacturers change people's understanding of television, then people have changed the way they watch TV.

The birth of Internet TV ended the embarrassing situation of users "what to look for," and then brought it to the era of free Internetization, "what to see?"

A study shows that about 7.6 million homes in the United States have already suspended cable television services. In rural China, more and more home users are jumping directly from "satellite" TV to Internet TV. The transition from traditional television to Internet TV is more manifested as the continuous expansion of user demand.

As Internet companies challenge traditional TV makers, the emergence of powerful competitive Internet TV services has also greatly inflated the disappointment of users with traditional TV services. More importantly, the use of lower prices to enjoy better services is becoming a common recognition of all Internet TV users.

Internet TV is the future

Whether it is a foreign market where streaming media services are prevalent or a domestic market where video sites are constantly entrenched, live TV programs represented by sporting events are becoming the “last straw” for traditional cable TV.

In fact, the user's viewing of live TV shows is not a mere necessity. Compared with other TV content, the time-sensitive sports game program may be intended to provide the audience with a stimulating presence, but with the freedom to choose the time Compared with the Internet TV broadcast method, location, and screening, this regret is still slightly inferior.

More importantly, with the continuous development of the Internet TV industry, more and more Internet TV content service providers are trying to eliminate this disadvantage. Taking music as an example, the birth of its hardware product, Super TV, is actually based on the advantages of the original content resources, and it is an important measure to further improve its vertical integration of the “platform + content + terminal + application” ecological chain.

In order to open up the “last mile” of traditional TVs in order to open up Internet TV, there are currently video services through the self-built LeTV Sports Channel, which provides Internet TV users with live broadcasts, on-demand broadcasts, and information comparable to cable television.

Of course, through the sports league to directly cooperate with Internet TV services, skipping cable TV and satellite TV providers to expand the gap between Internet TV and traditional cable TV, it will be the future that Internet TV services will completely replace traditional television. A trend, and this trend will become more and more obvious and more and more effective.

There is no doubt that the rapid growth of Internet TV users represented by Super TV not only proves to us how large the rising Internet TV industry is. It also warns us that the road ahead will be very long and we need to work hard. The things are still a lot.

At this stage, we may not be able to predict how Internet TV will develop in the next few years. However, we can be sure that the services generated by Internet TV in the future will be completely different from the current traditional cable television.