In January 2018, Qualcomm and Microsoft officially launched their new Always Connected PC initiative. For Qualcomm, this marked a strategic move into the global notebook market, a sector it had been eyeing for some time. Despite initial skepticism from industry observers, the project gained traction as Qualcomm aimed to capture over 30% of the global notebook market with its Always Connected PC line. This effort was driven not only by the growing demand for always-on, cloud-connected devices but also by the potential of 5G technology, which is expected to revolutionize user experiences in the near future.
The concept of Always Connected PCs is built on Qualcomm’s Windows on Snapdragon (WoS) platform, which is designed to offer seamless connectivity and long battery life. This solution is not limited to just notebooks; it will also be adopted by Chromebooks and other smart devices from major manufacturers and telecom operators worldwide. The goal is to provide users with a mobile computing experience that rivals traditional laptops, while maintaining the convenience and performance of smartphones.
Several major brands, including ASUS Nova Go, HP ENVY X2, and Lenovo Miix 630, were among the first notebooks to adopt the WoS system in 2018. Qualcomm revealed that more than a dozen OEMs are working closely with its R&D team to develop next-generation Always Connected PCs. By 2019, these products are expected to feature the newer Snapdragon 845 chip, offering improved performance and power efficiency. This upgrade is expected to make Always Connected PCs even more appealing to consumers.
According to Fram Akiki, a senior researcher at Qualcomm and Microsoft, user surveys indicated that the primary needs of PC and notebook users revolve around internet access and social interaction—similar to smartphone usage. Given the superior technical capabilities of mobile platforms, Qualcomm and Microsoft chose to focus on creating a solution that supports daily tasks such as work and study, while ensuring constant connectivity. The WoS system aims to bring a new era of always-on, cloud-integrated devices with a price range between $600 and $900, offering more than a full day of use on a single charge.
The idea of Always Connected PCs has been widely embraced by global PC and notebook manufacturers, as well as telecom operators like Verizon, Sprint, T-Mobile, and China Telecom. Even local smartphone brands entering the notebook market have shown interest in the concept. For Qualcomm, this initiative represents more than just a product launch—it's a strategic move to strengthen its position in the global PC and notebook market, especially as 5G adoption accelerates in the second half of 2018. With the rise of cloud services and 5G, the opportunities for Always Connected PCs are vast, and many companies are already developing comprehensive strategies to capitalize on this trend.
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