The small Zhongshan ancient town has 28,000 lighting production and sales enterprises. It is the largest lighting production and sales base in the country, accounting for more than 70% of the national civilian lighting market. As an industry with both technology and art, product innovation and intellectual property protection are critical to the development of the lighting industry. In recent years, Guzhen has effectively built a rapid intellectual property rights protection system, which makes the “lighting capital†more shining.
The appearance of the lighting has been updated very quickly. In the past, due to the long patent application time and high cost of rights protection, the infringement and counterfeiting style was extremely popular. In 2011, China Zhongshan (Lighting) Intellectual Property Rapid Rights Protection Center was established, and established two channels of patent rapid rights protection and design patent rapid authorization mechanism.
The author understands that through the "Chinese Design Patent Intelligent Retrieval System", the lighting design patents can be electronically authorized for an average of 10 working days, and the fastest is only one week. Hou Yumei, the director of the center, told the author that the speed of approval is in sync with the R&D and listing cycle of lighting, which greatly encouraged the enthusiasm of independent innovation. From 2011 to September this year, the total number of patent applications in the town was 20,733, with double-digit growth every year.
In order to help enterprises to quickly safeguard their rights, Zhongshan City also moved patent administrative law enforcement and judicial trials to the “home door†of enterprises, so that the time for infringement of patent rights cases was shortened from the original half year to one month, and enterprises used patents to protect their rights. The ability is greatly improved.
Qilang Lighting has suffered from infringement. The company has always attached importance to independent research and development of products. In the last three years alone, the total sales of new products accounted for more than 80% of total sales. However, on the one hand, the company is vigorously promoting innovation, while on the other hand, it is an infringement of counterfeiting in the market. Tang Danrong, manager of Qilang Lighting Ancient Town Center, told the author that the company's "Swan Light" made of Italian handmade glass involves copyright and patent disputes, which is mediation through the rights protection center. It is understood that in 2014, the company set up a team of professional lawyers to crack down on infringement actions, and has now opened a comprehensive protection model for trademarks + patents + copyrights.
Intellectual property protection has increased the pace of “going out†of enterprises. Lu Weilin, chief financial officer of Huayi Lighting Co., Ltd., told the author that the company has a national-level laboratory, and annual R&D investment accounts for more than 6% of operating income. At present, Chinese and English trademarks have been registered in 41 countries and regions, and some countries and regions are applying. At the international exhibitions such as Frankfurt Exhibition, Hong Kong International Lighting Fair and Milan International Furniture Fair, Huayi has a number of new lighting and lighting research and development, and has become a well-known lighting company recognized by the international market.
He Shengqiang, a member of the Guzhen Town Party Committee, still remembers that a few years ago, foreign design experts invited by the ancient town pointed out that their works were copied here and were unwilling to cooperate with the ancient town. Nowadays, the international exchanges in the ancient towns are becoming more and more frequent, and more and more original lightings are shining in the international market.
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