Wu Changjiang: Will not let NVC go wrong to prevent the establishment of new brands

After the NVC Lighting (02222, HK) dealers put pressure on the current chairman of the company to establish a new company, the upstream suppliers have once again turned to the "forced palace" in the form of stop supply. NVC lighting is caught in greater uncertainty.

On August 13, the supplier stopped supplying to NVC Lighting. In addition to the meaning of promoting the return of Wu Changjiang (microblogging), there was also the purpose of self-insurance. Some suppliers are worried that the continuous infighting of NVC Lighting may make their accounts unable to be recovered on time, so this measure was taken. The dealers hope to sell their own LED products that NVC is not good at, by establishing a new brand.

Wu Changjiang said that he would not let NVC lighting continue this way. He is dissuading dealers and suppliers to bring the business back to normal.

On August 10th, this expectation will be disappointing to NVC lighting employees, dealers and suppliers who will respond to the return of Wu Changjiang. After waiting for a whole day, he did not make a statement, but said that the announcement will prevail. Subsequently, nearly 90% of suppliers stopped supplying to NVC Lighting. On August 13, the supplier still did not resume supply to NVC Lighting.

It is understood that in order to stop the supply of Wu Changjiang to return to NVC lighting, suppliers have their own other considerations.

A supplier of Zhou surnamed that the current situation makes them feel awkward about NVC's future. If NVC lighting loses, their interests will be difficult to protect.

"Why can we fight so unsure? We send the goods to it (NVC Lighting). It takes 100 days to get the money. Don't say 100 days, what will we look like next month? It is not clear." The above-mentioned people said that suppliers of large and small, small tens of thousands of yuan, large tens of millions of dollars, the only thing they can do is not to continue to supply, otherwise it will sink deeper and deeper. "The next step is to return the money that NVC owes us. Now they have this economic strength, and it will not be easy to say in a few months," he said.

The dealers set up a new company, and the introduction of new products also has considerations other than "Tan Wu." According to the information provided by people who have prepared for the LED supply and demand conference for NVC dealers, NVC lighting LED products lack price and competitive advantage, leading to a large market share occupied by overseas brands. Therefore, the dealer alliance wants to make full use of its channel resources to develop its own LED products.

The above-mentioned preparers said that with the rapid development of LED lighting, more and more LED lighting companies have stepped up their penetration of dealers. If they do not make a quick decision, traditional lighting companies will soon be caught up by LED lighting companies. LED lighting companies LED lighting stores are now slowly blooming in various cities across the country, when the dealers who live with NVC lighting traditional products will face a lot of competition.

The supplier stops supplying and the dealer is ready to sell new products. According to outside analysis, this is equivalent to blocking the entrance and exit of NVC lighting, and the company will fall into a more tragic situation. However, Wu Changjiang said that he will not let the company go wrong, and is currently dissuading dealers and suppliers.

"I will be like the past, how to arrange it, how to do it, how to do it." Wu Changjiang said, "I want to save the NVC."

According to the above NVC lighting supplier, Wu Changjiang has been dispelling the idea of ​​suppliers stopping supply. Wu did not want to see such a situation. After the cessation of supply has become a reality, Wu Changjiang has convened several large suppliers to do their ideological work.

While discouraging suppliers, Wu Changjiang also made it clear that it is necessary to prevent the establishment of new brands. The above-mentioned suppliers said that from the establishment of a new brand to August 1st to August 10th, Wu Changjiang repeatedly discouraged dealers from starting a new stove.

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