[Source: "High-tech LED Research Review" August issue of Tang Zikai]
One of the leading domestic lighting companies known as the Light King, Foshan Lighting believes that relying on Osram, the global shareholder of the global lighting giant, can quickly introduce LED core technology. In a sense, however, Osram is more a competitor than Foshan Lighting. The two companies are located in Lujiang North Road, Foshan City, but only one or two kilometers away. However, both companies produce lighting and other related products.
For this reason, although holding many patents in the field of LED lighting, OSRAM has been reluctant to introduce these technologies into Foshan Lighting. In order to make a breakthrough in the LED field, Foshan Lighting has to seek cooperation with other companies.
Just in July 2010, Foshan Lighting and the United States Purui Optoelectronics reached a preliminary cooperation intention. However, in the past two years, the progress of this cooperation, Foshan Lighting has never been disclosed in the announcement.
On the other hand, in the face of increasingly fierce competition in the traditional lighting business, Foshan Lighting's performance growth has been fatigued. The company's 2012 semi-annual report shows that in the first half of this year, the company achieved operating income of 1.064 billion yuan, down 2.83% year-on-year; realized net profit of 135 million yuan, an increase of 14.13%. Despite the company's “increased profitsâ€, the company's first half of the year was mainly to reduce expenses by selling holding subsidiaries and reducing annual losses. At the same time, the company's net profit growth rate also fell from 19.83% in 2010 to 9.43% in the first half of this year.
For Foshan Lighting, there is an urgent need to find new profit growth points. In recent years, Foshan Lighting has been actively involved in the new energy and LED industries. However, in the most recent month, Foshan Lighting has successively dissolved a number of joint ventures, including an LED joint venture and a new energy subsidiary.
At the end of June, Foshan Lighting’s first LED joint venture case was declared a failure. It was jointly established by Lijia Kechuang Co., Ltd. (Hong Kong) in June 2011. Guangdong Fozhao New Light Source Technology Co., Ltd. (hereinafter referred to as “Fo Zhao New Light Source†) has been formally dissolved.
At the global LED dealer conference held earlier this year, Foshan Lighting established the main work in 2012 to increase efforts to develop LED lighting products.
But half a year has passed, Foshan Lighting has not fulfilled its promise. At the first extraordinary shareholders meeting held in 2012, the relevant person in charge of the company said that the company's current strategy is clear, and the LED products are being fully deployed in a positive and open mind.
Like all traditional lighting companies, Foshan Lighting (000541.SZ) faces the danger of LED lighting transformation.
Irritable doctor
On April 28 last year, the new light source of Buddha Photo was born. The new company was established by Foshan Lighting and Ritz Kechuang Co., Ltd. (Hong Kong), of which Foshan Lighting invested RMB 122 million in cash, accounting for 55% of the joint venture company. Lijia Kechuang Co., Ltd. invested in patent technology for a price of 100 million. Yuan, accounting for 45% of the joint venture company.
At the beginning of its establishment, Foshan Lighting was full of embarrassment for this project.
For the patented technology of Lijia Kechuang Co., Ltd., Foshan Lighting has a lot of words in the announcement. According to the announcement, through the patented technology of the joint venture company, the company can break the patent blockade of foreign companies in the LED industry and smoothly enter the LED light source industry. At the same time, through the search and analysis of the Shanghai Science and Technology New Consulting Center of the Chinese Academy of Sciences, the project has filled the domestic gap, and its comprehensive technology has reached the international advanced level, with important practical applications and market development value. The company believes that this cooperation is in line with the company's strategic planning and long-term development goals, in line with the interests of all shareholders.
This LED light source, called the new wavelength conversion mechanism, has high color rendering and low color temperature white LED technology. It has been verified by Foshan Lighting. Under the same chip condition, the color rendering index can be more than 90%. The LED light source with different color temperature has higher luminous efficiency than the similar LED light source at home and abroad by more than 25%.
In fact, the "High-tech LED" reporter learned from the population of a domestic LED lighting company that had contacted Foshan Lighting, this technology is remote phosphor technology. The High-Tech LED Industry Research Institute (GLII) reported that this technology is not unique to Ritz-Carlton Co., Ltd. Prior to this, international LED manufacturers including Intermec, Philips, Cree and other international LED manufacturers have already industrialized this technology, but its mass production and cost have not been as expected.
“The reason why Foshan Lighting has been fooled is that the company is on the urgency of LED transformation, on the other hand, it is a lack of professional due diligence on the partners.†In the eyes of the above, this is a transformation of many traditional lighting companies in China. Common problem.
After a year of operation, the new lighting source of the Buddha photo is not as expected. As of the end of 2011, Fo Zhao New Light Source Company had a loss of 1,611,200 yuan.
In the semi-annual report of Foshan Lighting, the reporter found that in addition to the already disbanded new light source of Fo Zhao, there is still a shareholding company, Guangdong Foshao Financial Leasing Co., Ltd., which is responsible for the production and sales of LED light source products, LED lighting application products and lighting installation projects.
Foshan Lighting said in its 2011 annual report that the company will increase its efforts to develop LED lighting, and set up a special LED business unit, pay close attention to LED lighting technology and market development, continue to develop and improve LED application products, and continue to seek technology. Leading partners will expand the production scale of the company's LED lighting products in a timely manner and expand the proportion of LED product sales in the company's sales revenue.
However, when the reporter of "High-tech LED" visited Foshan Lighting Headquarters, he learned that the company's LED lighting department currently has less than 10 staff members.
The reporter learned from a LED packaging supplier of Foshan Lighting that the traditional lighting products have been stable and the technical requirements are not high. The average technical staff salary is between 2,000 yuan and 5,000 yuan. Because there is no way out of the traditional lighting concepts and ideas and in accordance with the traditional lighting ideas, Foshan Lighting did not spend a lot of money to hire high-tech R & D personnel.
This contrast, in the view of Zhang Xiaofei, CEO of Gaogong LED, in the past few years, the pace of LED transformation of traditional lighting companies in China has not been firm enough. "Listed companies have to look at performance, and LED products have no way to achieve mass production, and performance will not come up, and ultimately rely on traditional business profits."
This is the case, traditional lighting companies need to rely on traditional business to support performance, so they can not fully engage. If you don't prepare for work, you will encounter bigger problems in the future; when you are preparing for work, the performance is usually bleak and you can't see the direction of profit. Zhang Xiaofei described this state as "shou", but keeping it means being passive.
In Feng Jun, chairman of E-Tech Lighting, Foshan Lighting needs two types of people regardless of the LED lighting project. One is the product manager and the other is the engineering manager.
Establishing an LED engineering center is a top priority for traditional lighting companies to transform LEDs. Because the current LED lighting industry is mainly based on engineering sales, and LED engineering projects are highly professional. “Although Foshan Lighting has dealer channels, they often don’t understand LED engineering solutions and don’t know how to talk to customers about projects.â€
Chen Wenji, manager of Foshan Lighting LED Division, once said in public that LED lighting is very different from traditional lighting. It turned out to be a provincial agent, and the ability to form multiple channels is relatively strong. LED lighting has not yet formed a multi-level wholesale. pattern. In terms of channel construction, the company has now changed to a preferred prefecture-level city to set up distribution outlets. However, the problem still still faced is that although many customers are interested, but do not understand LED lighting, they need to strengthen their education and guidance.
In June of this year, the relevant person in charge of Foshan Lighting also said that the company is in urgent need of LED engineering talents.
One of the leading domestic lighting companies known as the Light King, Foshan Lighting believes that relying on Osram, the global shareholder of the global lighting giant, can quickly introduce LED core technology. In a sense, however, Osram is more a competitor than Foshan Lighting. The two companies are located in Lujiang North Road, Foshan City, but only one or two kilometers away. However, both companies produce lighting and other related products.
For this reason, although holding many patents in the field of LED lighting, OSRAM has been reluctant to introduce these technologies into Foshan Lighting. In order to make a breakthrough in the LED field, Foshan Lighting has to seek cooperation with other companies.
Just in July 2010, Foshan Lighting and the United States Purui Optoelectronics reached a preliminary cooperation intention. However, in the past two years, the progress of this cooperation, Foshan Lighting has never been disclosed in the announcement.
On the other hand, in the face of increasingly fierce competition in the traditional lighting business, Foshan Lighting's performance growth has been fatigued. The company's 2012 semi-annual report shows that in the first half of this year, the company achieved operating income of 1.064 billion yuan, down 2.83% year-on-year; realized net profit of 135 million yuan, an increase of 14.13%. Despite the company's “increased profitsâ€, the company's first half of the year was mainly to reduce expenses by selling holding subsidiaries and reducing annual losses. At the same time, the company's net profit growth rate also fell from 19.83% in 2010 to 9.43% in the first half of this year.
For Foshan Lighting, there is an urgent need to find new profit growth points. In recent years, Foshan Lighting has been actively involved in the new energy and LED industries. However, in the most recent month, Foshan Lighting has successively dissolved a number of joint ventures, including an LED joint venture and a new energy subsidiary.
At the end of June, Foshan Lighting’s first LED joint venture case was declared a failure. It was jointly established by Lijia Kechuang Co., Ltd. (Hong Kong) in June 2011. Guangdong Fozhao New Light Source Technology Co., Ltd. (hereinafter referred to as “Fo Zhao New Light Source†) has been formally dissolved.
At the global LED dealer conference held earlier this year, Foshan Lighting established the main work in 2012 to increase efforts to develop LED lighting products.
But half a year has passed, Foshan Lighting has not fulfilled its promise. At the first extraordinary shareholders meeting held in 2012, the relevant person in charge of the company said that the company's current strategy is clear, and the LED products are being fully deployed in a positive and open mind.
Like all traditional lighting companies, Foshan Lighting (000541.SZ) faces the danger of LED lighting transformation.
Irritable doctor
On April 28 last year, the new light source of Buddha Photo was born. The new company was established by Foshan Lighting and Ritz Kechuang Co., Ltd. (Hong Kong), of which Foshan Lighting invested RMB 122 million in cash, accounting for 55% of the joint venture company. Lijia Kechuang Co., Ltd. invested in patent technology for a price of 100 million. Yuan, accounting for 45% of the joint venture company.
At the beginning of its establishment, Foshan Lighting was full of embarrassment for this project.
For the patented technology of Lijia Kechuang Co., Ltd., Foshan Lighting has a lot of words in the announcement. According to the announcement, through the patented technology of the joint venture company, the company can break the patent blockade of foreign companies in the LED industry and smoothly enter the LED light source industry. At the same time, through the search and analysis of the Shanghai Science and Technology New Consulting Center of the Chinese Academy of Sciences, the project has filled the domestic gap, and its comprehensive technology has reached the international advanced level, with important practical applications and market development value. The company believes that this cooperation is in line with the company's strategic planning and long-term development goals, in line with the interests of all shareholders.
This LED light source, called the new wavelength conversion mechanism, has high color rendering and low color temperature white LED technology. It has been verified by Foshan Lighting. Under the same chip condition, the color rendering index can be more than 90%. The LED light source with different color temperature has higher luminous efficiency than the similar LED light source at home and abroad by more than 25%.
In fact, the "High-tech LED" reporter learned from the population of a domestic LED lighting company that had contacted Foshan Lighting, this technology is remote phosphor technology. The High-Tech LED Industry Research Institute (GLII) reported that this technology is not unique to Ritz-Carlton Co., Ltd. Prior to this, international LED manufacturers including Intermec, Philips, Cree and other international LED manufacturers have already industrialized this technology, but its mass production and cost have not been as expected.
“The reason why Foshan Lighting has been fooled is that the company is on the urgency of LED transformation, on the other hand, it is a lack of professional due diligence on the partners.†In the eyes of the above, this is a transformation of many traditional lighting companies in China. Common problem.
After a year of operation, the new lighting source of the Buddha photo is not as expected. As of the end of 2011, Fo Zhao New Light Source Company had a loss of 1,611,200 yuan.
In the semi-annual report of Foshan Lighting, the reporter found that in addition to the already disbanded new light source of Fo Zhao, there is still a shareholding company, Guangdong Foshao Financial Leasing Co., Ltd., which is responsible for the production and sales of LED light source products, LED lighting application products and lighting installation projects.
Foshan Lighting said in its 2011 annual report that the company will increase its efforts to develop LED lighting, and set up a special LED business unit, pay close attention to LED lighting technology and market development, continue to develop and improve LED application products, and continue to seek technology. Leading partners will expand the production scale of the company's LED lighting products in a timely manner and expand the proportion of LED product sales in the company's sales revenue.
However, when the reporter of "High-tech LED" visited Foshan Lighting Headquarters, he learned that the company's LED lighting department currently has less than 10 staff members.
The reporter learned from a LED packaging supplier of Foshan Lighting that the traditional lighting products have been stable and the technical requirements are not high. The average technical staff salary is between 2,000 yuan and 5,000 yuan. Because there is no way out of the traditional lighting concepts and ideas and in accordance with the traditional lighting ideas, Foshan Lighting did not spend a lot of money to hire high-tech R & D personnel.
This contrast, in the view of Zhang Xiaofei, CEO of Gaogong LED, in the past few years, the pace of LED transformation of traditional lighting companies in China has not been firm enough. "Listed companies have to look at performance, and LED products have no way to achieve mass production, and performance will not come up, and ultimately rely on traditional business profits."
This is the case, traditional lighting companies need to rely on traditional business to support performance, so they can not fully engage. If you don't prepare for work, you will encounter bigger problems in the future; when you are preparing for work, the performance is usually bleak and you can't see the direction of profit. Zhang Xiaofei described this state as "shou", but keeping it means being passive.
In Feng Jun, chairman of E-Tech Lighting, Foshan Lighting needs two types of people regardless of the LED lighting project. One is the product manager and the other is the engineering manager.
Establishing an LED engineering center is a top priority for traditional lighting companies to transform LEDs. Because the current LED lighting industry is mainly based on engineering sales, and LED engineering projects are highly professional. “Although Foshan Lighting has dealer channels, they often don’t understand LED engineering solutions and don’t know how to talk to customers about projects.â€
Chen Wenji, manager of Foshan Lighting LED Division, once said in public that LED lighting is very different from traditional lighting. It turned out to be a provincial agent, and the ability to form multiple channels is relatively strong. LED lighting has not yet formed a multi-level wholesale. pattern. In terms of channel construction, the company has now changed to a preferred prefecture-level city to set up distribution outlets. However, the problem still still faced is that although many customers are interested, but do not understand LED lighting, they need to strengthen their education and guidance.
In June of this year, the relevant person in charge of Foshan Lighting also said that the company is in urgent need of LED engineering talents.
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