The development of television boxes

Development Background


With the development and expansion of the Internet, network entertainment has gradually become mainstream. The HTPC popular and living room in the past year has not grown due to its high price, large size, and inconvenient operation. Therefore, with the complete operating system, an Android-based system , a small box between the traditional TV and the network - TV boxes turned out.
Barbaric growth Since 2013, LeTV and Xiaomi have released their own TV boxes. Accompanied by this, there are many cottage box manufacturers in the market. Throughout 2013, the box sold more than 16 million units. Alibaba’s Lynx Box began selling externally in November 2014. With its strong financial advantage, it quickly occupied half of the country's territory. Therefore, the entire market is surging, which has led to a number of box industries! As the Internet Effectively supplemented by television, the TV box brought the "wild growth" of the first phase of Internet TV, allowing users to enjoy the dividends of Internet TV.
The development is limited and the competition is fierce due to the open system of the TV box. Therefore, the video source is not limited and the copyright issue brings a series of problems. It obviously has touched the interests of regular video providers. Therefore, starting from June 2014, Radio and television have successively released various regulations governing the TV box market. The supervision of China's Internet TV boxes continues to increase. Due to the continuing influence of the broadcasting and TV industry and the reduction in the confidence of Internet TV boxes, the number of OTT boxes sold in the box is continuing. With the declining trend, the market concentration continues to increase. According to the prediction analysis report of the investment environment and investment prospects for the online TV box industry released by the New Thought Industry in 2015-2019, the retail volume of Internet TV boxes in 2016 was 13.718 million units, of which the retail volume in the first half of the year was 7.107 million units. The volume was 6,611,000 units, and the number of brands and the number of new products also showed a clear downward trend. At the same time, homogeneity of products is serious, and the gap in strength between manufacturers has created poor system experience and strengthened supervision, while competent manufacturers have put more emphasis on smart TVs. As a result, the popularity of TV boxes has further declined year by year! Shows that in 2016, the retail volume of color TV sets was 50.89 million units, and the penetration rate of smart TVs was as high as 83%. According to this ratio, it means that more than 40 million households no longer need Internet TV boxes last year. This trend will intensify. According to the 7 or 8 years of TV life, when traditional TVs complete the update of smart TVs in the next few years, it is not difficult to imagine that Internet TV boxes will slowly fade out of the market like BP machines.
Another way to regain business opportunities The author believes that, in a sense, television boxes still have a certain amount of room for development. From the perspective of upgrading, the performance of current TV boxes is far from sufficient to cope with mainstream video sources. The development of compression coding, for a few hundred dollars in the box and thousands of TV, replacing the TV box year by year in order to achieve the mainstream performance of the investment is far better than replacing the smart TV!
Second, with the pursuit of high-definition and high-quality audio and video entertainment, and the demand for large-screen projections from modern homes, TV boxes are clearly the most economical and practical source of video. At the same time, a large number of HD enthusiasts are keen to play local movies. Source, this demand requires the TV box has a powerful playback capability, and the box CPU is still constantly upgraded, and the smart TV is obviously not so convenient to upgrade, so the box can also serve as a supplement to the lack of smart TV performance!
Therefore, although the current television box looks promising, the TV box still has long-term potential for development if it is able to dig out its functions, optimize product levels, and upgrade the customer experience of the software.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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