The introduction of energy efficiency standards has greatly stimulated the rapid upgrading of flat-panel TVs. As a representative of a new generation of flat-panel TVs, LED TVs are the focus of the layout of Chinese and foreign TV manufacturers. After the implementation of energy efficiency standards this year, the competition in the LED field will become even fiercer.
The official implementation of the “Regulations for the Implementation of Flat-panel TV Energy Efficiency Labels†means that high-energy-consuming products are withdrawn from the market and the proportion of energy-saving products has increased significantly. “China Electronics News†reporter learned from the interview that all mainstream companies had already cleared the products that did not meet the standards by the end of last year.
LED TV increased by 2621.6% year-on-year
It is expected that in 2011, LED backlight technology products will continue to grow rapidly.
According to the "Regulations for the Implementation of Energy Efficiency Labels for Flat-panel Televisions", as of March 1, 2011, most LCD TVs and plasma TVs sold in the Chinese market must be marked with energy efficiency labels. However, reporters learned from the stores that there are still some brands of flat-panel TVs that have not yet completed labeling. Zhang Chaoxing of Shanghai Panasonic Plasma Display Co., Ltd. told the China Electronics News that Panasonic products meet energy efficiency standards and TV labeling has been carried out one after another. Soon the labeling will be completed.
Since 2009, Hisense and Samsung have taken the lead in globally launching LED LCD TV products, which has promoted the full launch of the LED upgrade war of the flat panel TV industry and attracted the participation of a large number of global color TV companies including Sharp, Sony, TCL, Skyworth, and Konka. .
Hisense engineer Wang Qingjin who participated in the development of flat energy efficiency standards, said that Hisense's independently researched and developed LED LCD TV realizes energy saving through the application of dynamic backlight control technology, light-sensing variable frequency backlight system, complete system optimization design, and self-manufactured next-generation LCD modules. %the above.
TCL Group announced that in January this year, LED backlight LCD TV sales reached 307,300 units, an increase of 12.29%, accounting for 26.2% of total sales of LCD TVs.
In addition, the channel dealers represented by Suning are using this as an opportunity to further promote LED TVs. According to statistics of China Yikang, in 2010, the cumulative sales of LED LCD TVs reached 2.837 million units, which represented a year-on-year increase of 2621.6% compared with the previous year. Li Jixiang, deputy chairman of Zhongkang, told reporters: "In 2011, LED backlighting technology products will continue to grow rapidly in LCD TVs."
The large-scale development of the LED industry chain to actively lay out the upper reaches of the industrial chain enables it to seize the opportunities in the fierce market competition.
Due to the rapid growth of LED TVs, the upstream of the industrial chain also showed a good momentum of development. According to the latest data report from DisplaySearch, LED backlights have been rapidly applied to LCD panels since 2010. The penetration rate will quickly increase from 36% in the first quarter of 2011 to 62% in the fourth quarter of 2011. The average penetration rate is estimated to reach 53%.
Xie Qinyi, vice president of DisplaySearch Greater China, said that despite the emergence of some LED-backlit TV panels in the second half of 2010, the industry has realized that LED backlighting has become an irreversible trend because of its thinness, energy saving and other characteristics. This has motivated LED-backlit TV panel manufacturers to continuously reduce the cost of LED backlight design to increase the shipment of LED-backlit TV panels.
Most of the resources of the LED panel upstream are still in the hands of Japanese and South Korean companies. The reporter learned that the company strives to master the core technologies of the LCD industry. Color TV companies are building LED industry chains on a large scale. Samsung, AUO and other industries have begun to integrate the industry chain. . Chinese enterprises need to actively lay out the upstream of the industrial chain in order to master more core technologies before they can seize the opportunities in the fierce market competition.
Wang Lianghai, vice president of Tongfang Co., Ltd., told the reporter: “In recent years, with the general trend of energy conservation and emission reduction, the company has focused its efforts on the layout of the LED industry chain. Except that the panel is mainly provided by Chinese Taiwanese company Chi Mei, it has formed a production process from LED chips. From the semiconductor light source, to the LED backlight module to the complete industrial chain structure of the TV."
The joint effort can speed up the promotion of the promotion of energy-saving products, and governments, businesses, and consumers are all indispensable.
The introduction of new standards, the market has eliminated energy-efficient products. "Energy conservation" not only promotes the popularity of LED TVs, but also accelerates the development of non-flash 3D technologies and Internet of Things technologies. However, the rational balance between the costs of early stage R&D and promotion, the replacement of energy-saving technologies, and the benign expansion of production scale have all become factors that affect the promotion of energy-saving products.
Before the implementation of the standard, there was a concern in the industry that if their products fail to achieve Class 1 energy efficiency, they will not be recognized by consumers. However, if they want to achieve the first-class energy efficiency of their own products, they will inevitably face increased costs. The problem. Shao Jiancheng, general manager of the multimedia research and development center of Hisense Electric Co., Ltd., told the China Electronics News reporter: “The increase in the cost of Hisense is about 10% to 15%.â€
Li Mingxu, head of color TV marketing at Samsung Electronics China Headquarters, said in an interview with a reporter from China Electronics News: “Indeed, the implementation of a Class 1 energy efficiency standard may increase the production costs of some companies, but we believe that energy saving and low-carbon companies must perform In terms of social responsibility, what companies need to do is to reduce energy-saving costs through techniques such as upgrading technologies or laying out industrial chains, instead of cutting down functions and imposing such costs on consumers.â€
Zhang Chaoxing told reporters: “In recent years, Panasonic’s TV has given sufficient attention to energy saving. Therefore, the introduction of energy efficiency standards has no significant impact on our cost issue.â€
In response, Zhang Xin, a senior engineer at the China National Institute of Standardization, once expressed the hope that companies would report the production costs incurred by the company on improving energy efficiency, so that flat-panel TVs could be included in the energy-saving project, and the amount of subsidies would be determined.
In fact, the introduction of the subsidy policy will not only help the company further reduce costs, but also provide financial support for the subsequent research and development of energy-saving technologies. Industry veterans said: In line with the national policy on energy-saving products, China's flat-panel TV market will usher in the industry's energy-saving upgrades, and at the same time further stimulate the export of flat-panel TVs in China. Therefore, the promotion of energy-saving television needs more efforts from companies, governments, and consumers.
The official implementation of the “Regulations for the Implementation of Flat-panel TV Energy Efficiency Labels†means that high-energy-consuming products are withdrawn from the market and the proportion of energy-saving products has increased significantly. “China Electronics News†reporter learned from the interview that all mainstream companies had already cleared the products that did not meet the standards by the end of last year.
LED TV increased by 2621.6% year-on-year
It is expected that in 2011, LED backlight technology products will continue to grow rapidly.
According to the "Regulations for the Implementation of Energy Efficiency Labels for Flat-panel Televisions", as of March 1, 2011, most LCD TVs and plasma TVs sold in the Chinese market must be marked with energy efficiency labels. However, reporters learned from the stores that there are still some brands of flat-panel TVs that have not yet completed labeling. Zhang Chaoxing of Shanghai Panasonic Plasma Display Co., Ltd. told the China Electronics News that Panasonic products meet energy efficiency standards and TV labeling has been carried out one after another. Soon the labeling will be completed.
Since 2009, Hisense and Samsung have taken the lead in globally launching LED LCD TV products, which has promoted the full launch of the LED upgrade war of the flat panel TV industry and attracted the participation of a large number of global color TV companies including Sharp, Sony, TCL, Skyworth, and Konka. .
Hisense engineer Wang Qingjin who participated in the development of flat energy efficiency standards, said that Hisense's independently researched and developed LED LCD TV realizes energy saving through the application of dynamic backlight control technology, light-sensing variable frequency backlight system, complete system optimization design, and self-manufactured next-generation LCD modules. %the above.
TCL Group announced that in January this year, LED backlight LCD TV sales reached 307,300 units, an increase of 12.29%, accounting for 26.2% of total sales of LCD TVs.
In addition, the channel dealers represented by Suning are using this as an opportunity to further promote LED TVs. According to statistics of China Yikang, in 2010, the cumulative sales of LED LCD TVs reached 2.837 million units, which represented a year-on-year increase of 2621.6% compared with the previous year. Li Jixiang, deputy chairman of Zhongkang, told reporters: "In 2011, LED backlighting technology products will continue to grow rapidly in LCD TVs."
The large-scale development of the LED industry chain to actively lay out the upper reaches of the industrial chain enables it to seize the opportunities in the fierce market competition.
Due to the rapid growth of LED TVs, the upstream of the industrial chain also showed a good momentum of development. According to the latest data report from DisplaySearch, LED backlights have been rapidly applied to LCD panels since 2010. The penetration rate will quickly increase from 36% in the first quarter of 2011 to 62% in the fourth quarter of 2011. The average penetration rate is estimated to reach 53%.
Xie Qinyi, vice president of DisplaySearch Greater China, said that despite the emergence of some LED-backlit TV panels in the second half of 2010, the industry has realized that LED backlighting has become an irreversible trend because of its thinness, energy saving and other characteristics. This has motivated LED-backlit TV panel manufacturers to continuously reduce the cost of LED backlight design to increase the shipment of LED-backlit TV panels.
Most of the resources of the LED panel upstream are still in the hands of Japanese and South Korean companies. The reporter learned that the company strives to master the core technologies of the LCD industry. Color TV companies are building LED industry chains on a large scale. Samsung, AUO and other industries have begun to integrate the industry chain. . Chinese enterprises need to actively lay out the upstream of the industrial chain in order to master more core technologies before they can seize the opportunities in the fierce market competition.
Wang Lianghai, vice president of Tongfang Co., Ltd., told the reporter: “In recent years, with the general trend of energy conservation and emission reduction, the company has focused its efforts on the layout of the LED industry chain. Except that the panel is mainly provided by Chinese Taiwanese company Chi Mei, it has formed a production process from LED chips. From the semiconductor light source, to the LED backlight module to the complete industrial chain structure of the TV."
The joint effort can speed up the promotion of the promotion of energy-saving products, and governments, businesses, and consumers are all indispensable.
The introduction of new standards, the market has eliminated energy-efficient products. "Energy conservation" not only promotes the popularity of LED TVs, but also accelerates the development of non-flash 3D technologies and Internet of Things technologies. However, the rational balance between the costs of early stage R&D and promotion, the replacement of energy-saving technologies, and the benign expansion of production scale have all become factors that affect the promotion of energy-saving products.
Before the implementation of the standard, there was a concern in the industry that if their products fail to achieve Class 1 energy efficiency, they will not be recognized by consumers. However, if they want to achieve the first-class energy efficiency of their own products, they will inevitably face increased costs. The problem. Shao Jiancheng, general manager of the multimedia research and development center of Hisense Electric Co., Ltd., told the China Electronics News reporter: “The increase in the cost of Hisense is about 10% to 15%.â€
Li Mingxu, head of color TV marketing at Samsung Electronics China Headquarters, said in an interview with a reporter from China Electronics News: “Indeed, the implementation of a Class 1 energy efficiency standard may increase the production costs of some companies, but we believe that energy saving and low-carbon companies must perform In terms of social responsibility, what companies need to do is to reduce energy-saving costs through techniques such as upgrading technologies or laying out industrial chains, instead of cutting down functions and imposing such costs on consumers.â€
Zhang Chaoxing told reporters: “In recent years, Panasonic’s TV has given sufficient attention to energy saving. Therefore, the introduction of energy efficiency standards has no significant impact on our cost issue.â€
In response, Zhang Xin, a senior engineer at the China National Institute of Standardization, once expressed the hope that companies would report the production costs incurred by the company on improving energy efficiency, so that flat-panel TVs could be included in the energy-saving project, and the amount of subsidies would be determined.
In fact, the introduction of the subsidy policy will not only help the company further reduce costs, but also provide financial support for the subsequent research and development of energy-saving technologies. Industry veterans said: In line with the national policy on energy-saving products, China's flat-panel TV market will usher in the industry's energy-saving upgrades, and at the same time further stimulate the export of flat-panel TVs in China. Therefore, the promotion of energy-saving television needs more efforts from companies, governments, and consumers.
Jiangsu Shazi Electric Equipment Co., Ltd. , http://www.cnhotpoint.com