The global 3D display industry, which will be popular every 25 years, has been expected to break the previous development cycle and enter a new growth path since the early days of this year when it collided with the color TV industry and sparked the “commercial and artistic†spark.
A few days ago, Peng Yi, director of research and marketing at Zhongkang Market, told the China Enterprise News reporter that the first 3D TV was sold in the Chinese market one week before the Ching Ming Festival. After a half year later, during the "11 Golden Week," 3D TVs took up the entire amount. The retail value of flat-panel TVs has reached 5.1%. The calculation data from Ovid Consulting also shows that the retail sales of 3D TVs in the Chinese market will reach 100,000 units in 2010, and this figure is expected to exceed 2 million units in 2011.
The Yikang monitoring report also showed that: Currently, 3D TV sales mainly focus on the 46-inch and 55-inch two specifications, but 42-inch and 40-inch specifications and other 3D TVs are also starting to be sold. Hisense, TCL, Changhong, Konka, Skyworth, etc. have joined the 3D TV product development and promotion.
3D TV: The market is booming Since the beginning of this year, 3D TV has ushered in rapid development under the impetus of upstream panel makers and foreign-owned machine factories. Sales in the Chinese market alone have exceeded expectations, and many companies have shouted surprises.
In the retail network of 413 cities monitored by China Yikang, there are currently 356 cities with 3D TV sales, and the coverage rate is 86.5%. This data is still increasing. The rapid expansion of the sales area means that the acceptance of 3D TVs from companies, businesses, and consumers has greatly increased.
The 3D TVs originated by Samsung, Sony, Panasonic and other foreign-funded enterprises have entered the Chinese market since the beginning of this year. Since the beginning of this year, they have been facing bottlenecks in terms of price, content, etc., and have encountered "pushing and not widening." However, this year's "11 Golden Week" has become a turning point in the development of 3D TV in the Chinese market. "China Enterprise News" reporter learned that during the 11th period, China's color TV companies represented by TCL focused on high-profile large-scale entry into the 3D market and quickly promoted the mass production of 3D products to market, with more mature technologies and more The value of the price will be 3D TV into the "fast track" of market development.
Since then, Changhong, Hisense and other domestic brands have followed suit, with the multiple advantages of price, product, marketing, foreign brands dragged down, so that foreign brands have lowered the price of 3D TV market, promoted the popularization of 3D civilians.
In this regard, Peng Yu pointed out that "in such a short period of time, there are so many domestic companies fully involved in the unprecedented development of color TV in China, which will certainly bring 3D TV in China's unprecedented development."
It is reported that TCL has completed the distribution of 3D TVs to more than 100 major cities across the country, and has mass-produced and sold 55-inch shutter-type, 65-inch polarized-type main products, and is the only one of the world's three mainstream 3D technologies. Enter large-scale color TV companies.
However, Zhao Maojun, director of consulting at Aowei, pointed out that “From the perspective of the future development of 3D TVs, with the introduction of low-cost 3D solutions, the price factors that restrict 3D development will be resolved, and the film sources, 3D effects, etc., will influence consumption. There will be no major breakthroughs in the factors of experience for the short term and it will take some time to develop."
Path Excerpt: Breakthrough in Technology Prices Since the second half of this year, domestic companies have obtained a temporary leader in 3D TVs through the exertion of product prices. However, in the face of the strong accumulation of product technology for foreign companies over the years, how to achieve domestic enterprises in the 3D TV market competition in the overall lead, to achieve "late comers", has become a new proposition in front of many companies.
In this regard, Zhao Maojun pointed out that "the competitiveness of 3D TV can be broken down into four aspects: technology, brand, price, and content integration. If domestic brands want to win competitiveness in the 3D market, price and content integration can work hard in the short term. However, taking into account the usage habits, naked-eye 3D TV should be an opportunity in the future. Whether Chinese companies can focus on their layout and realize their advantages in the future and master the core technology will become the key to China’s winning a competitive advantage in the 3D industry.â€
At present, the global 3D TV basic technology has presented the situation in which China, Japan and South Korea started simultaneously. However, in terms of 3D application technology, domestic brands such as TCL and Hisense have obvious advantages. The relevant person in charge of TCL Multimedia stated that on the 3D TV, the "technical warfare" that foreign companies are best at is being applied by TCL.
It is reported that two types of 3D Internet TVs are equipped with the industry-leading 3D decoding engine. In "2D to 3D", point-by-point analysis technology is adopted, the conversion effect is natural and realistic, the playback format is more compatible, and can play all current 3D video formats in the market; At the same time, they are also equipped with a leading HDMI 3D interface, with USB3D Blu-ray decoding capabilities, compatible with more entertainment devices. The application of technologies such as anti-strobe, anti-image crosstalk, and anti-eye fatigue greatly improves the comfort and health of 3D TV viewing.
Compared with the situation that foreign brands do nothing on 3D Internet TV, domestic companies such as TCL and Changhong have successfully applied the advantages of Internet TV technology to 3D TVs. It is understood that TCL 3D Internet TV has opened "3D Cinema", providing free 3D video for users to download and watch, at the same time, in collaboration with the patented super 2D to 3D point-by-point conversion patent technology, TCL 3D TV effectively cracked the development bottleneck of the lack of 3D content .
At present, the competition between Chinese and foreign companies around 3D TV has gradually become clear. With the improvement of application technology, the contents supported by the “3D+Internet†model will advance. Chinese companies are expected to stage "roads out of the road" on 3D TVs, breaking the development law of the color TV industry over the past 20 years and achieving a technological rise.
A few days ago, Peng Yi, director of research and marketing at Zhongkang Market, told the China Enterprise News reporter that the first 3D TV was sold in the Chinese market one week before the Ching Ming Festival. After a half year later, during the "11 Golden Week," 3D TVs took up the entire amount. The retail value of flat-panel TVs has reached 5.1%. The calculation data from Ovid Consulting also shows that the retail sales of 3D TVs in the Chinese market will reach 100,000 units in 2010, and this figure is expected to exceed 2 million units in 2011.
The Yikang monitoring report also showed that: Currently, 3D TV sales mainly focus on the 46-inch and 55-inch two specifications, but 42-inch and 40-inch specifications and other 3D TVs are also starting to be sold. Hisense, TCL, Changhong, Konka, Skyworth, etc. have joined the 3D TV product development and promotion.
3D TV: The market is booming Since the beginning of this year, 3D TV has ushered in rapid development under the impetus of upstream panel makers and foreign-owned machine factories. Sales in the Chinese market alone have exceeded expectations, and many companies have shouted surprises.
In the retail network of 413 cities monitored by China Yikang, there are currently 356 cities with 3D TV sales, and the coverage rate is 86.5%. This data is still increasing. The rapid expansion of the sales area means that the acceptance of 3D TVs from companies, businesses, and consumers has greatly increased.
The 3D TVs originated by Samsung, Sony, Panasonic and other foreign-funded enterprises have entered the Chinese market since the beginning of this year. Since the beginning of this year, they have been facing bottlenecks in terms of price, content, etc., and have encountered "pushing and not widening." However, this year's "11 Golden Week" has become a turning point in the development of 3D TV in the Chinese market. "China Enterprise News" reporter learned that during the 11th period, China's color TV companies represented by TCL focused on high-profile large-scale entry into the 3D market and quickly promoted the mass production of 3D products to market, with more mature technologies and more The value of the price will be 3D TV into the "fast track" of market development.
Since then, Changhong, Hisense and other domestic brands have followed suit, with the multiple advantages of price, product, marketing, foreign brands dragged down, so that foreign brands have lowered the price of 3D TV market, promoted the popularization of 3D civilians.
In this regard, Peng Yu pointed out that "in such a short period of time, there are so many domestic companies fully involved in the unprecedented development of color TV in China, which will certainly bring 3D TV in China's unprecedented development."
It is reported that TCL has completed the distribution of 3D TVs to more than 100 major cities across the country, and has mass-produced and sold 55-inch shutter-type, 65-inch polarized-type main products, and is the only one of the world's three mainstream 3D technologies. Enter large-scale color TV companies.
However, Zhao Maojun, director of consulting at Aowei, pointed out that “From the perspective of the future development of 3D TVs, with the introduction of low-cost 3D solutions, the price factors that restrict 3D development will be resolved, and the film sources, 3D effects, etc., will influence consumption. There will be no major breakthroughs in the factors of experience for the short term and it will take some time to develop."
Path Excerpt: Breakthrough in Technology Prices Since the second half of this year, domestic companies have obtained a temporary leader in 3D TVs through the exertion of product prices. However, in the face of the strong accumulation of product technology for foreign companies over the years, how to achieve domestic enterprises in the 3D TV market competition in the overall lead, to achieve "late comers", has become a new proposition in front of many companies.
In this regard, Zhao Maojun pointed out that "the competitiveness of 3D TV can be broken down into four aspects: technology, brand, price, and content integration. If domestic brands want to win competitiveness in the 3D market, price and content integration can work hard in the short term. However, taking into account the usage habits, naked-eye 3D TV should be an opportunity in the future. Whether Chinese companies can focus on their layout and realize their advantages in the future and master the core technology will become the key to China’s winning a competitive advantage in the 3D industry.â€
At present, the global 3D TV basic technology has presented the situation in which China, Japan and South Korea started simultaneously. However, in terms of 3D application technology, domestic brands such as TCL and Hisense have obvious advantages. The relevant person in charge of TCL Multimedia stated that on the 3D TV, the "technical warfare" that foreign companies are best at is being applied by TCL.
It is reported that two types of 3D Internet TVs are equipped with the industry-leading 3D decoding engine. In "2D to 3D", point-by-point analysis technology is adopted, the conversion effect is natural and realistic, the playback format is more compatible, and can play all current 3D video formats in the market; At the same time, they are also equipped with a leading HDMI 3D interface, with USB3D Blu-ray decoding capabilities, compatible with more entertainment devices. The application of technologies such as anti-strobe, anti-image crosstalk, and anti-eye fatigue greatly improves the comfort and health of 3D TV viewing.
Compared with the situation that foreign brands do nothing on 3D Internet TV, domestic companies such as TCL and Changhong have successfully applied the advantages of Internet TV technology to 3D TVs. It is understood that TCL 3D Internet TV has opened "3D Cinema", providing free 3D video for users to download and watch, at the same time, in collaboration with the patented super 2D to 3D point-by-point conversion patent technology, TCL 3D TV effectively cracked the development bottleneck of the lack of 3D content .
At present, the competition between Chinese and foreign companies around 3D TV has gradually become clear. With the improvement of application technology, the contents supported by the “3D+Internet†model will advance. Chinese companies are expected to stage "roads out of the road" on 3D TVs, breaking the development law of the color TV industry over the past 20 years and achieving a technological rise.
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