3,000 yuan price debut PCHiFi will become the market darling?

Speaking of multimedia speakers, although there are also nearly 20 years of history, but for an industry, 20 years is just the beginning. The driving force for the rise of any industry comes from market demand. At the beginning of development, homogenization and price war may not be avoided. After experiencing these, there will be people of insight to think about the future of the industry, and then form a few big The giant's tribulations and even monopoly. The domestic multimedia speaker industry may have already stood at the crossroads thinking about the future direction.

★ PCHiFi is quietly rising From the day the multimedia speakers were born, the word "HiFi" has gone on like a shadow. It seems to be an important indicator to evaluate the pros and cons of multimedia speakers. "HiFi sound quality" and "HiFi design" products abound. However, considering the huge audio system and high price in the traditional HiFi field, we have realized that achieving 100% HiFi on a computer is absolutely a fantasy, and the word “HiFi” gradually fades from the public view.

However, in the past year, "HiFi" has returned strongly, and this time it has become "PCHiFi", which is an audio playback system developed specifically for the PC platform. As hardware prices become cheaper and cheaper, computers have become cost-effective multimedia entertainment terminals. Movies, music, games, and other entertainment methods that we can think of can almost be realized by computers. This brings new market opportunities to multimedia speakers. .

Notebook speakers, portable speakers and PC HiFi speakers are the product lines that have emerged in the past two years. However, from the current situation, the front two will not become the mainstream of this industry. Although there is currently a large market space, after all, the technology The level does not require too much accumulation, and the vitality of the product line will not be very strong. Can the PCHiFi speakers become the next focus of the multimedia industry?

★ What are the advantages of PCHiFi? Can PCHiFi be the next direction in the multimedia audio industry? Let's take a simple analysis. First of all we have to understand what advantages PCHiFi has, in other words, what users choose PCHiFi speaker products.

From the perspective of market demand, whether it is a desktop or a laptop, it is becoming a video entertainment terminal. Although the traditional multimedia speakers can meet the requirements of the user to “hear the sound”, this requirement is too low, after all, how to improve the sound performance. This should be Is every user will be concerned about the issue, from this perspective, each multimedia speaker user is a potential consumer of PCHiFi speakers.

The PC sound source has been criticized for a long time, because it cannot achieve the effect of the traditional HiFi sound source in any case. With this alone, many people have denied the significance of PCHiFi. In actual fact, PCHiFi can still achieve a very high level of signal output. Digital output has proven its success in many fields. It can also be implemented on PC platforms. For digital audio and video entertainment, multi-channel needs often occur, but digital output is instead used. Good things.

There is no complicated wiring, no tedious adjustment process, and there is almost no possibility of compatibility problems. Another advantage of PCHiFi is its relatively simple operation and use. And whether it is an active or passive system, the flexibility of the product will be better, and it will be relatively easy to move and replace.

The last point is also the core of PCHiFi's advantage, which is the overall improvement of sound quality. Sound quality is a parameter that is difficult to quantify, and it is highly subjective. For speaker products, promotional sound quality can be described as a double-edged sword. However, the performance of PCHiFi speakers is much higher than that of multimedia. Speakers.

★ Difficulty in promoting PCHiFi In the past, we analyzed the advantages of PCHiFi. Now let's briefly talk about the difficulties that PCHiFi may face. The first is the price issue that cannot be evaded. Although users are pursuing good sound quality, can they still insist on high prices? At present, the average price of relatively high-end multimedia speakers is in the range of 800-1000 yuan, and with the recently released Sawyer S850Pro as an example, the price will reach 3,000 yuan, and the average price for development will definitely be more than 2,000 yuan. If you buy a computer as long as 4,000 yuan, I believe many users can not accept a set of speakers to spend half the price of computer money.

In addition, on the PC platform alone, high-end headsets are also competing with PCHiFi speakers for market share. From the current popularity point of view, people who like to have a fever headset seem to have more, and in the fever circle, they spend 4,000 yuan to buy headphones. There will be many people, and people who spend half their money to buy speakers may be few.

At present, PCHiFi speaker products require a certain amount of technology accumulation, and the production threshold is relatively high. However, there are not many brands of multimedia audio manufacturers capable of involving in this field. Therefore, users may not see the vigorous market competition for a period of time. The price is high and high, which in fact, to some extent, hinders the user to recognize PCHiFi speakers.

Like other products, the promotion of PCHiFi also requires a long period of time. On the one hand, manufacturers must improve their technical strength, and on the other hand, they must work hard to improve the user's awareness of such products. At present, PCHiFi has become the new favorite of the multimedia audio industry. However, it is still a long way from achieving this goal. The 2-3 years may be more realistic.