Jingchen Electronics: Based on home appliances, expanding lighting, looking forward to new energy

LED applications are becoming more widespread, driving the LED driver power market to shine. Shenzhen Jingchen Electronics, which has been deeply immersed in the home appliance market, has been launching the LED lighting driver power supply market since 2008. By 2010, its LED lighting driver power supply business has accounted for about 8% of sales. At present, Jingchen Electronics owns two production bases in Shenzhen and Wuxi. Its high-power LED driver power supply has formed a series of products including high-power backlight driver, LED street lamp driver, LED tunnel lamp and high-power LED commercial lighting driver.

"Chengchen's development strategy is based on home appliances, expanding lighting, and looking forward to new energy." Wang Xingang, general manager of Jingchen Electronics, told Gaogong LED reporter that in the future, Jingchen will continue to lead and expand its market share in the home appliance market, striving for three years. The output value of home appliances will reach 800 million yuan; in the lighting market, with the development and preparation of 2009 and 10 years, if the growth exceeds 50% every year in the next three years, the output value of LED lighting drive is expected to reach 200 million yuan in three years; New energy, especially electric vehicle charging and battery materials, Jingchen has achieved breakthroughs, lithium battery materials have been mass-produced, the charger project has received government funding, the prototype has been certified, and preparations for commercial conversion are expected. After 3 years, there will be considerable development.
The following is a record of the dialogue between the reporter and Mr. Wang Xingang:


Home appliances-based, expand the lighting map

High-tech LED: Please briefly introduce the market situation of Jingchen's TV power supply and LED lighting power supply.

Wang Xingang: At present, TV power supply is still the pillar industry of Jingchen. In 2010, the company's home appliance sales reached 500 million yuan. The key customers include Sharp, Philips, Sanyo, Funai, Hisense, Konka, TCL, Skyworth and Changhong. In the company's 2011 TV power supply orders, LED-TV backlight drive power accounted for about 80%, compared with only 20% last year.

In the field of LED lighting drive power, our products are mainly divided into two large blocks, indoor and outdoor. The indoor is mainly composed of ordinary grille lamp power supply and intelligent power supply. The power is covered by 20-100W. The outdoor lighting is mainly streetlight and landscape lighting. Mainly, the power covers 60-300W series products. The total variety is more than 20, and the products are relatively comprehensive.

In 2010, LED lighting drive power business accounted for about 8% of annual sales. In 2011, we expect to reach more than 15% of sales, and plan to increase by more than 50% every year in 2012-2013.

High-tech LED: What new products are currently being developed by Jingchen? What is the focus of future research and development of Jingchen?

Wang Xingang: At present, the new products are mainly based on non-electrolytic and non-filled outdoor power sources. At present, the outdoor power supply is basically based on potting, and the circuit is converted from communication or industrial power. There are a large number of electrolytic capacitors inside. Gluing can lead to an increase in the direct cost of the product, and the product can not be repaired and scrapped; the existence of internal capacitors leads to poor overall reliability of the power supply and shortened service life, both of which can lead to increased costs, and expensive costs can lead to the development of the entire industry. Therefore, it is imperative to develop electroless and non-filled products.

Ten years of sword, good quality

High-tech LED: In recent years, the LED industry's great heat has spawned the rapid development of the LED power industry, and many traditional switching power supply companies have poured into the LED industry cake. Compared with other power supply manufacturers, what are the unique advantages of Jingchen in LED driver?

Wang Xingang: The LED industry is really hot in recent years. The power supply manufacturers are surging, and the overall power quality and reliability are not high. The reliability of LEDs is higher than that of industrial power supplies. It requires a rigorous and professional R&D team and sufficient verification methods. At the same time, it has the batch nature of the home appliance industry and requires a rigorous, systematic production and quality management system. After more than 10 years of accumulation, the company has already had such conditions, and these two factors are the guarantee and advantage of our LED power supply.

High-tech LED: For the quality of LED drive power, many people in the industry believe that as long as the use of foreign imported raw materials, with the best components, quality will certainly not be a problem. But it is clear that it is difficult to balance profits and costs. How does Jingchen do this?

Wang Xingang: I only recognize 50% of this point of view. First of all, the cost should be in addition to the material cost of the power supply and the maintenance cost. Secondly, it is better to use the best material compared to the poor material. However, if the power supply itself is flawed in design, that is, using the best material, the problem will still exist. . The rationality of this design is the subject we have been studying for several years, that is, LED has its own characteristics, and the driving power supply must be designed around this characteristic (for example, the development of electroless solution, although slightly larger than the communication power supply ripple However, it will not affect the life and use of LEDs, but the reliability is greatly improved. To achieve this, the price/performance ratio is the highest. In general, Jingchen is premised on quality and profit, and will sacrifice some profits on the premise of satisfying quality.

High-tech LED: When we promote the long life of LED, we generally ignore or avoid a key issue that determines the life of LED lamps: that is the life and quality of LED driver. What is Jingchen's control over the stability and reliability of the power supply? What are the advantages?

Wang Xingang: The driving power determines that the life of the luminaire is already the consensus of the industry at this stage. Therefore, solving the reliability problem of the driving power supply is the key. Jingchen has a history of 10 years in power supply and has accumulated a lot of experience in reliability and quality control. The company's annual power supply products exceed 10 million units, and the defect rate is controlled below 500PPM (through rate). Our strength lies in advanced equipment and large-scale production, rigorous and professional R & D team, and strict quality management system. In terms of reliability hardware, we have professional environment, EMC, safety and other equipment and testing laboratories; there are comprehensive, strict and scientific enterprise standards (higher than national standards or industry standards); there are more than 100 R&D teams; More than 30 people in control and management.

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