Beyond Samsung and Apple are the future goals of Huawei's mobile phone. For how to achieve this goal, Huawei's consumer electronics business CEO Yu Chengdong said in an interview with The Wall Street Journal at the Converge Technology Conference in Hong Kong that Huawei's goal is to surpass Samsung in five years. And Apple, become the world's largest smartphone manufacturer.
First, Huawei needs to expand its market share. In this regard, Yu Chengdong revealed for the first time that this is a long-distance running and Huawei has patience. To achieve a market share of more than 25%, Huawei can become the world's largest smartphone manufacturer.
In the overall slowdown of the global smartphone market, Huawei is narrowing the gap with Samsung and Apple. Research firm Gartner data showed that Huawei smartphone sales increased 59% year-on-year in the first quarter, Samsung's sales remained basically flat, and Apple sales fell 14%. Huawei's market share rose to 8.3% in the quarter, with Samsung and Apple at 23% and 15% respectively.
Yu Chengdong said that Huawei's future growth is mainly from high-end and high-quality business segments. If you want to lead sales, you must lead in the high-end market. Such as the recently released flagship mobile phone P9, the aircraft is equipped with a dual camera developed by the German optical company Leica Camera.
Yu Chengdong said that the cooperation between Huawei and Leica is an exclusive and long-term ally relationship, and cooperation is expected to last at least until the next five years.
He also said that Huawei is entering new technology areas such as virtual reality (VR). Based on cooperation with Google Inc. (GOOGL), Huawei plans to release a VR-compatible smartphone this fall. Google provides a VR software platform in cooperation.
Not only in mainland China, sales of Huawei smartphones are growing rapidly in Europe, the Middle East and the rest of the world, but the company still has a very low share in the US.
In 2012, the US Congress issued a report recommending that US carriers should not use Huawei equipment because they fear that the Chinese government may use these devices to monitor Americans. Since then, Huawei's telecommunications network equipment such as base stations and antennas have actually Was expelled from the US market. Huawei has repeatedly denied such allegations.
Yu Chengdong said that although the United States is worried that Huawei's telecommunications network equipment will threaten its network security, Huawei's efforts to sell smart phones in the United States will not be affected. He said that consumers only want better products.
Yu Chengdong said that Huawei is exploring the sale of smartphones through US telecom operators, but has not disclosed any specific product release plans.
Huawei has invested billions of dollars to strengthen its patent portfolio, which has enabled Huawei to compete with Samsung and Apple in overseas markets. Last year, Huawei’s R&D spending reached $9.2 billion, higher than Apple’s $8.1 billion, but lower than Samsung’s $12.5 billion.
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