Recently, the China Electronic Chamber of Commerce and Suning Yuncome jointly released the "China's flat-panel TV consumption situation in the first half of 2015 and the market trend forecast report for the second half of the year" (hereinafter referred to as the "Report"), which shows that with the upstream panel makers stepping up the layout of large-size, The 4K industrial chain construction is further improved. It is expected that the sales of 4K ultra-high-definition TVs will reach 9 million units in 2015. In the future, ultra-high-definition display technology will become the standard for color TV products. Zhang Subing, director of the Center for Conformity Testing of Digital TV Standards at the Ministry of Industry and Information Technology, stated that the "Ultra HDTV industry standard" will be introduced in the near future.
Currently, "ultra-high-definition display" is not a new concept in color TV sets. The market has matured and technology has been continuously improved, making 4K TVs an important TV category that drives the consumer market. In this regard, Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce and a well-known household electrical appliance expert, also stated that high-quality color TV products based on high-end screen display technology innovation and intelligent ecological construction to bring about a good user experience will stimulate consumer demand in the color TV market and promote products. Key factors for upgrading.
According to the statistics before the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce, at the current stage, the domestic flat-panel TV market, TV brands represented by Samsung, Hisense, LG, TCL, Skyworth, Sony, Changhong, Konka, Sharp, 17TV, and Panda, 2015 In the first half of the main push new products, most of them are 4K TVs. It is estimated that in the first half of 2015, 4K ultra high definition televisions will have a sales volume of 4.4 million units, and sales will account for more than 20%.
However, despite the increasing popularity and attention of 4K ultra-high definition television, the debate on “true and false 4K†in the industry has not stopped until now. “How to define 4K ultra-high definition television†has always been a topic of controversy. In response, Zhang Subing, director of the Digital TV Standard Compliance Testing Center of the Ministry of Industry and Information Technology, stated that, first of all, the existing "Ultra HD Display Certification Technical Specifications" has a clear definition of the technical performance and measurement methods for ultra-high definition television display: horizontal and vertical 4K television The resolution should be up to 2160 TV lines, that is, in line with ultra-high definition television certification standards. Secondly, the 4K TV in the true sense is not only the front-end 4K screen, but also the supporting indicators such as the decoding chip, the image engine, the HDMI interface, and the USB interface that affect 4K signal processing, transmission, and decoding. Once again, China Electronics Standardization Institute will publish the “Ultra HDTV Industry Standard†on the basis of “Ultra HD Display Certification Technical Specificationâ€. It can be foreseen that the industry selection of 4K TV products will be more stringent in the future.
China Economic Net reporter also learned that, in the ultra-high-definition display gradually become a standard trend, in 2015, color TV products have also been greatly improved in color performance. With the improvement of industry norms, the indicators for measuring the color performance of color TV products have been limited to “clearness, viewing angle, contrast, and response speedâ€, and have been extended to target color TV products “color gamut coverage, color accuracy, definition, and reproduction. "Comprehensive rates, chromaticity, viewing angle, brightness, viewing angle, brightness, contrast, brightness uniformity" and many other indicators. In particular, in terms of color gamut, based on the "Ultra HD Display Certification Technical Specifications," the color gamut coverage of mainstream 4K color TV products currently on the market has basically reached more than 32%, and the technical specifications have been met. Some 4K models have reached 40% or more. high.
Currently, "ultra-high-definition display" is not a new concept in color TV sets. The market has matured and technology has been continuously improved, making 4K TVs an important TV category that drives the consumer market. In this regard, Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce and a well-known household electrical appliance expert, also stated that high-quality color TV products based on high-end screen display technology innovation and intelligent ecological construction to bring about a good user experience will stimulate consumer demand in the color TV market and promote products. Key factors for upgrading.
According to the statistics before the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce, at the current stage, the domestic flat-panel TV market, TV brands represented by Samsung, Hisense, LG, TCL, Skyworth, Sony, Changhong, Konka, Sharp, 17TV, and Panda, 2015 In the first half of the main push new products, most of them are 4K TVs. It is estimated that in the first half of 2015, 4K ultra high definition televisions will have a sales volume of 4.4 million units, and sales will account for more than 20%.
However, despite the increasing popularity and attention of 4K ultra-high definition television, the debate on “true and false 4K†in the industry has not stopped until now. “How to define 4K ultra-high definition television†has always been a topic of controversy. In response, Zhang Subing, director of the Digital TV Standard Compliance Testing Center of the Ministry of Industry and Information Technology, stated that, first of all, the existing "Ultra HD Display Certification Technical Specifications" has a clear definition of the technical performance and measurement methods for ultra-high definition television display: horizontal and vertical 4K television The resolution should be up to 2160 TV lines, that is, in line with ultra-high definition television certification standards. Secondly, the 4K TV in the true sense is not only the front-end 4K screen, but also the supporting indicators such as the decoding chip, the image engine, the HDMI interface, and the USB interface that affect 4K signal processing, transmission, and decoding. Once again, China Electronics Standardization Institute will publish the “Ultra HDTV Industry Standard†on the basis of “Ultra HD Display Certification Technical Specificationâ€. It can be foreseen that the industry selection of 4K TV products will be more stringent in the future.
China Economic Net reporter also learned that, in the ultra-high-definition display gradually become a standard trend, in 2015, color TV products have also been greatly improved in color performance. With the improvement of industry norms, the indicators for measuring the color performance of color TV products have been limited to “clearness, viewing angle, contrast, and response speedâ€, and have been extended to target color TV products “color gamut coverage, color accuracy, definition, and reproduction. "Comprehensive rates, chromaticity, viewing angle, brightness, viewing angle, brightness, contrast, brightness uniformity" and many other indicators. In particular, in terms of color gamut, based on the "Ultra HD Display Certification Technical Specifications," the color gamut coverage of mainstream 4K color TV products currently on the market has basically reached more than 32%, and the technical specifications have been met. Some 4K models have reached 40% or more. high.
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