Yesterday, Ovid Cloud announced China's OTT series index, which interpreted the smart TV industry in terms of hardware, applications, and content. Among them, in the application of smart TV APP, the video activity is the highest, and the activity of games is only 85, and the performance is poor.
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It is reported that this is the first domestic smart TV series index issued by a third-party consulting company. The normal fluctuation range of the index is 90-100. A score below 90 is considered to be sluggish. The higher the value, the more booming the industry is. According to the report, Smart TV's overall performance in May was flat. In terms of hardware sales, the comprehensive index for May was 106, which was within the normal range of floating. For APP applications, the activity index was 98, of which the video category APP was the mainstream, indicating that “seeing†was still the basic demand, and other APP activities were not good, especially In terms of games, user habits have not yet been formed. In terms of content, the most comprehensive layout of content resources is the Galaxy Guanghe, followed by the Guangdong side, and Zhejiang and China ranked third.
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