For virtual reality, the next five to ten years will be decisive. Although consumers are still a bit daunting about the price of VR games, people’s interest in this industry continues to soar.
VR technology
Virtual reality is continuously exploring its own place in the market and has begun to have an impact on the business community. Robert Bryan and Robert Bryan Opcer, a digital marketing agency from Birmingham, recently released a detailed study of potential intersections between virtual reality and business. The following is the main content of this report:
Virtual shopping may soon become mainstream
Although e-commerce profits have been steadily increasing in the past few years, it turns out that 85% of consumers still prefer to shop in physical stores. Compared to websites, 71% prefer to go to Amazon stores to buy things. Waiting for merchant shipments and lack of product recommendations are two major issues that online shopping consumers often complain about.
For online retailers, things are not so simple. The free return policy has caused merchants around the world to lose more than 1 trillion US dollars. The free shipping policy makes it even more difficult for SMEs to compete with industry leaders. In fact, 12% of the small e-commerce companies and 20% of their operating revenue were invested in processing and sending orders.
As Opace's Robert and Adam have pointed out, virtual reality can have a huge impact on e-commerce. It enables customers to turn their rooms into actual stores. In fact, as early as 2013, Ikea pioneered this idea by providing shoppers with the opportunity to place their room using augmented reality applications. They can select items from the virtual catalog and place them in the room so they can better understand what is going on.
Myer, an Australian department store, recently launched the world’s first VR department store with eBay. Customers can browse all products – from clothing to home appliances – as soon as they put on their heads to browse through the three-dimensional cloud from a 360-degree perspective. Watch a product to listen to content and quickly add items to your shopping cart
Consumers admit that trying a product and getting a "feel" is an experience they all yearn for. According to a survey by Walker Sands Communications, 63% of respondents believe that VR will influence their shopping experience to the machine, enabling them to make better purchasing decisions.
Social media will become more interactive
Both Facebook and YouTube now support 360-degree video, and consumers can use a variety of cartons to view this content. This will give marketers and brands many new opportunities to reflect customer interactions
First, consider videos that you can purchase. 64% to 85% of viewers are more likely to buy products after watching a product video. Online retailers have begun to create specialized live television channels, focusing on the latest products to meet the needs of shoppers.
Online shopping shifts to a new frontier
Virtual reality allows brands to take storytelling to a whole new level. According to Bullas, VR can significantly increase the participation and awareness of branded content. Compared to other technologies, VR shopping experience is an immersive, lingering and far-reaching experience.
Some brands have begun to experience VR marketing. Take Sweden's McDonald's as an example, it has released their own Google Cardboard. Customers can turn happy lunch boxes into goggles and use them to play a simple VR game, especially for merchandising.
Do you think your brand is not exciting enough for virtual reality? Check out Boursin's VR video, a soft cheese retailer that will take you through an exciting exploration of your refrigerator's interior. Adventure trip. This video has been watched more than 80,000 times on YouTube and was selected as the winner of the 2015 Marketing Masters Award.
According to Opace's team, the next virtual frontier after marketing is website design and the transition to truly interactive websites.
“If merchants can showcase their products, services, or stores in virtual reality, why not prepend this feature directly to their existing website or e-commerce design?†said Robert Bryan.
How long this prediction can become a reality, let us wait and see. By then, make sure your business is ready before the latest technology goes out of date.
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