Shuiqing Muhua Research Center pointed out that after experiencing the recession of 2009, global mobile phone shipments increased significantly in 2010, with an increase of 20.8% to 1.425 billion units. In 2011, the global economy faced many challenges and inflation was serious. Due to the high base in 2010, most of the companies could not maintain substantial growth in 2011. Therefore, global mobile phone shipments in 2011 are expected to grow slightly by 5.1% to 1.498 billion units. The main driving force for significant growth in 2010 came from smartphones. In 2009, the shipment of smart phones was only 189 million, and in 2010 it has grown dramatically to 330 million.
In 2009 and 2010, the global shipments of major mobile phone manufacturers APPLE, TCL, and HTC performed amazingly, with an increase of more than 100%. Motorola and Sony Ericsson suffered serious declines, with the rate of decline exceeding 20%. LG faced a dilemma, with shipments falling and losing money for the third consecutive quarter from the second quarter of 2010.
In 2010, China’s mobile phone production surged by 31%, and its annual production reached 1.105 billion units, accounting for 71% of global shipments. In 2010, China exported 758 million mobile phones, of which Guangdong accounted for about half.
In 2010, the manufacturers with over 10 million handsets in China included Nokia, Samsung, FIH, ZTE, BYD Electronics, LG, TCL Mobile, Sony Ericsson, Kivu International, Huawei Terminal, Tianyu Langtong, Westcom, and Flextronics ( Zhuhai), Arima Communications, Motorola. The manufacturers with output ranging from 5 million to 10 million units include Lenovo Mobile, Zhenhua Communication, Malata, Konka Mobile, Longkang Electronics, Zhanyang Technology, Z-OBEE, Shenzhen New Zhongqiao, Tianhao Electronics, Union Compression Technology, Hua Bei Technology.
The biggest change in China's mobile phone industry in 2010 is that supply chain outsourcing companies have become partners of small and medium mobile phone manufacturers. Small and medium-sized manufacturers targeting export markets usually adopt a supply chain outsourcing model. Supply chain outsourcing manufacturers complete the procurement of raw materials and export customs clearance, and some will assist in the completion of product manufacturing. For small businesses, the procurement of raw materials by supply chain outsourcing manufacturers is far greater than the purchase of their own, and the price can naturally be reduced. Small businesses do not have import and export rights, export business must rely on import and export companies, and supply chain outsourcing manufacturers are very good at customs clearance operations. For small businesses, this is very convenient, efficient and quick.
In the area of ​​supply chain outsourcing, the Longhua supply chain, Nianfu Industrial, Yiyatong supply chain, Qifeng supply chain and Puluo supply chain are all concentrated in Shenzhen. Longhua's supply chain has more than 25 million handsets exported in 2010, with exports exceeding US$1.5 billion. In 2010, about 60 million mobile phones were exported in this way, and it is expected to reach more than 100 million in 2011.
Another change in 2010 is that mobile phone motherboard suppliers have transformed into OEMs. The MediaTek platform makes it very easy to make a mobile phone solution, and even one person can complete a complete mobile phone solution. A few years ago, mobile phone design companies transformed themselves into mobile phone motherboard suppliers such as Longqi, Huaqin and Wentai. In the second half of 2009, due to the competition from supply chain outsourcing manufacturers, it is impossible for mobile phone motherboard suppliers to provide motherboards or complete machines to meet the needs of customers.
As a result, the mobile phone design company once again transformed itself and began to produce a complete mobile phone, which is then exported directly to the country designated by the customer. Mobile phone motherboard suppliers have transformed into OEMs. Longkang established the Longkang electronics production machine base in Shenzhen and Huizhou. Hua Qin established Huabei Technology, based in Zhuhai and Dongguan, Z-OBEE established Tongqing Communications and its base is in Shenzhen.
In 2009 and 2010, the global shipments of major mobile phone manufacturers APPLE, TCL, and HTC performed amazingly, with an increase of more than 100%. Motorola and Sony Ericsson suffered serious declines, with the rate of decline exceeding 20%. LG faced a dilemma, with shipments falling and losing money for the third consecutive quarter from the second quarter of 2010.
In 2010, China’s mobile phone production surged by 31%, and its annual production reached 1.105 billion units, accounting for 71% of global shipments. In 2010, China exported 758 million mobile phones, of which Guangdong accounted for about half.
In 2010, the manufacturers with over 10 million handsets in China included Nokia, Samsung, FIH, ZTE, BYD Electronics, LG, TCL Mobile, Sony Ericsson, Kivu International, Huawei Terminal, Tianyu Langtong, Westcom, and Flextronics ( Zhuhai), Arima Communications, Motorola. The manufacturers with output ranging from 5 million to 10 million units include Lenovo Mobile, Zhenhua Communication, Malata, Konka Mobile, Longkang Electronics, Zhanyang Technology, Z-OBEE, Shenzhen New Zhongqiao, Tianhao Electronics, Union Compression Technology, Hua Bei Technology.
The biggest change in China's mobile phone industry in 2010 is that supply chain outsourcing companies have become partners of small and medium mobile phone manufacturers. Small and medium-sized manufacturers targeting export markets usually adopt a supply chain outsourcing model. Supply chain outsourcing manufacturers complete the procurement of raw materials and export customs clearance, and some will assist in the completion of product manufacturing. For small businesses, the procurement of raw materials by supply chain outsourcing manufacturers is far greater than the purchase of their own, and the price can naturally be reduced. Small businesses do not have import and export rights, export business must rely on import and export companies, and supply chain outsourcing manufacturers are very good at customs clearance operations. For small businesses, this is very convenient, efficient and quick.
In the area of ​​supply chain outsourcing, the Longhua supply chain, Nianfu Industrial, Yiyatong supply chain, Qifeng supply chain and Puluo supply chain are all concentrated in Shenzhen. Longhua's supply chain has more than 25 million handsets exported in 2010, with exports exceeding US$1.5 billion. In 2010, about 60 million mobile phones were exported in this way, and it is expected to reach more than 100 million in 2011.
Another change in 2010 is that mobile phone motherboard suppliers have transformed into OEMs. The MediaTek platform makes it very easy to make a mobile phone solution, and even one person can complete a complete mobile phone solution. A few years ago, mobile phone design companies transformed themselves into mobile phone motherboard suppliers such as Longqi, Huaqin and Wentai. In the second half of 2009, due to the competition from supply chain outsourcing manufacturers, it is impossible for mobile phone motherboard suppliers to provide motherboards or complete machines to meet the needs of customers.
As a result, the mobile phone design company once again transformed itself and began to produce a complete mobile phone, which is then exported directly to the country designated by the customer. Mobile phone motherboard suppliers have transformed into OEMs. Longkang established the Longkang electronics production machine base in Shenzhen and Huizhou. Hua Qin established Huabei Technology, based in Zhuhai and Dongguan, Z-OBEE established Tongqing Communications and its base is in Shenzhen.
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