Semiconductor market conditions will be low first and then high

In 2010, the semiconductor market showed a trend of “higher first and then lower”, but in 2011, it will return to a high trend. The average fixed trading price of DDR3, the main DRAM memory product, maintained its upward trend from the first half of 2010 to the middle of the year, and peaked at US$2.72 in May. However, due to the unsatisfactory sales of finished products such as computers, the price of DRAM was declining and fell below US$1 in the second half of December 2010, reaching only US$0.97.

The price of DRAM began to decline since June 2010. Its price decline is expected to continue until the first quarter of 2011, and the second quarter is expected to rebound from the bottom. According to DRAMeXange, a memory market research organization, the main DRAM price will remain below US$1 in the first half of 2011. Therefore, DRAM makers in the first half of the year in the first half of the year still cannot avoid poor revenue.

However, according to South Korea’s electronic news report, Korean DRAM makers such as Samsung Electronics and Hynix will continue to strengthen market dominance with leading process technologies.

Researcher of South Korea's NH Investment Securities Co., Ltd. said that although the decline in DRAM prices will affect Samsung and Hynix’s short-term revenues, in the medium and long term, compared with other competitive companies, Korean mills have more advanced process technology in price competition. Strength is also more dominant.

The DRAM produced by 50nm process must be traded at a value of at least US$1.2 to generate profit, but profits of 40-nm process product trading price maintained at 0.8 to 0.9 US dollars. Samsung and Hynix 40nm process DRAM production? What? 0%, although the revenue is affected, it will not cause a deficit. And Elpida, Micron, South Asia and other competitive factories are still mainly 50 nanometer process.

In the first half of 2011, the prices of major DRAMs will still maintain prices below US$1, and many DRAM makers will face a deficit crisis in the first half of the year. However, South Korea’s securities company estimates that Samsung and Hynix will still each be able to create 1 trillion won (approximately US$892 million) and 100 billion won (approximately US$89.2 million = profit-worthy) in the first quarter of 2011. .

In particular, prices of DRAMs have fallen, and Elpida, Micron and South Asia, which are affected by the financial structure, will likely formally maintain normal operations through mergers and acquisitions (M&A). Elpida actively promoted the merger with Taiwan's three DRAM manufacturers in December 2010.

Elpida plans to integrate with Powerchip, ProMOS, and Ruijing to restore the impact of intense competition from DRAM and falling prices on revenue. Micron may also purchase or strategically cooperate with a Taiwan factory in 2011.

South Korean industry executives said that DRAM makers Elpida, Micron and South Asia will formally collaborate and that in the medium to long term, Samsung and Hynix will be able to obtain the ultimate right to life.

On the other hand, NAND Flash players will continue to benefit from the impact of Tochiba’s blackouts and increased demand for smart phones and Tablet PCs.

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