Recently, the news that China's home appliance market exceeded the one trillion mark in 2010 has spread rapidly in the industry. This is in line with the previous report of the “China Enterprise News†exclusive report of China's color TV and air-conditioning production in 2010 both broke through the 100 million mark echoes. At present, China's home appliance industry plays an important role in the world. It has undertaken more than 70% of the world's major home appliance production tasks, and over 80% of small household appliance production tasks have driven nearly 30% of the global consumer market.
Peng Yi, research director of Zhongkang Market, pointed out in an interview with China Enterprise News that “In 2006, the scale was 700 billion and the scale in 2007 would be 800 billion. Then in 2008, it should be 900 billion. In 2009, it should exceed 1 The trillion mark was actually about 800 billion yuan between 2008 and 2009, and it exceeded 1 trillion in 2010. This growth is not fast, it is a retaliatory rebound after two years of accumulation."
The biggest challenge in 2011 faced China's home appliance industry's biggest growth rate of 18% in the past 10 years in 2010. Peng Yu was somewhat worried, “The market growth in 2011 will surely slow down. This will be the layout and development of the company. In a big trial, under the background of the slowdown in market growth, how to achieve the second upgrade of the entire market through technological innovation and industrial restructuring is a difficult problem for many companies.
According to statistics from China Yikang, the retail sales in the domestic appliance market in 2010 exceeded 1.04 trillion yuan, including over 170 billion yuan for black power, 250 billion yuan for white power, and over 450 billion yuan for IT and communications, kitchen and kitchen appliances, and small household appliances. For more than 1.7 billion yuan.
“Over the years, the development of domestic home appliance companies has been driven by market demand, and many companies have even achieved blowouts in a short period of time. However, as the overall market growth slows down, this means that companies must establish a drive to drive market development. The competition system,†said Hong Shibin, deputy director of the China Household Electrical Appliances Marketing Committee, said: How many companies are ready to go from the market to pushing the market?
Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, said in an interview with the China Enterprise News that “technological innovation will promote industrial upgrading will be the main task of the entire household electrical appliance industry during the 12th Five-Year Plan period.â€
A new way out of industrial upgrading Last year, the promotion of consumption upgrades by high-end and high-end household appliances, while stimulating the ultra-high growth of the industry, was considered to be the biggest engine of industrial development in the past decade.
In the opinion of Lian Siqing, general manager of China's Yikang era, after the color TV industry completed the upgrading of CRT TVs on the flat panel last year, it has been considered that the slow-upgrading white power industry also ushered in an upsurge of new generations. The annual retail volume growth rate of high value-added white electricity such as inverter air conditioners, drum washing machines, and three-door refrigerators was as high as 134%, 38%, and 67%, respectively.
According to Wang Jinliang, Vice President of China Refrigeration Appliance Marketing in the United States, the only way to achieve industrial upgrading is to continue to introduce a series of revolutionary New Products to the market to stimulate consumers' desire to purchase. Huang Tonghua, the director of the public relations department of the Zhiga Group, believes that the means of industrial upgrading is technological innovation. The driving force is exactly the product, and new products that drive new consumption must be developed.
Peng Yu believes that after experiencing the accumulation and precipitation of the “11th Five-Year Planâ€, the pace of industrial upgrading and product replacement for home appliance companies will be further released during the “12th Five-Year Plan†period, and the proportion of medium to high-end companies is expected to increase to around 50%.
The future development is still facing the market trend and development in 2011 in the city. Peng Yu suggested that enterprises should focus on cities and pointed out that this is the first choice for enterprises to implement industrial upgrading in the future. Compared with the rural markets favored by enterprises in the past two years, Peng Yu believes that with the advance overdrafts and over-exploitation in previous years, the rural market's growth space and spending power will be limited in the next few years.
On the contrary, the urban market has now ushered in the second wave of home appliances, many home appliances in the early 90s of the last century, the impact of new technology products, is expected to release greater consumer space. Lu Shenghua, editor-in-chief of the China National Grid, pointed out that “in the past 10 years, we have worked hand in hand with nearly 100 outstanding companies such as Haier, Midea, TCL, Changhong, Konka, etc. In the future, China’s home appliance industry is expected to be in the heat of industrial upgrading and in a globalized layout. China welcomes new and greater development."
Peng Yi, research director of Zhongkang Market, pointed out in an interview with China Enterprise News that “In 2006, the scale was 700 billion and the scale in 2007 would be 800 billion. Then in 2008, it should be 900 billion. In 2009, it should exceed 1 The trillion mark was actually about 800 billion yuan between 2008 and 2009, and it exceeded 1 trillion in 2010. This growth is not fast, it is a retaliatory rebound after two years of accumulation."
The biggest challenge in 2011 faced China's home appliance industry's biggest growth rate of 18% in the past 10 years in 2010. Peng Yu was somewhat worried, “The market growth in 2011 will surely slow down. This will be the layout and development of the company. In a big trial, under the background of the slowdown in market growth, how to achieve the second upgrade of the entire market through technological innovation and industrial restructuring is a difficult problem for many companies.
According to statistics from China Yikang, the retail sales in the domestic appliance market in 2010 exceeded 1.04 trillion yuan, including over 170 billion yuan for black power, 250 billion yuan for white power, and over 450 billion yuan for IT and communications, kitchen and kitchen appliances, and small household appliances. For more than 1.7 billion yuan.
“Over the years, the development of domestic home appliance companies has been driven by market demand, and many companies have even achieved blowouts in a short period of time. However, as the overall market growth slows down, this means that companies must establish a drive to drive market development. The competition system,†said Hong Shibin, deputy director of the China Household Electrical Appliances Marketing Committee, said: How many companies are ready to go from the market to pushing the market?
Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, said in an interview with the China Enterprise News that “technological innovation will promote industrial upgrading will be the main task of the entire household electrical appliance industry during the 12th Five-Year Plan period.â€
A new way out of industrial upgrading Last year, the promotion of consumption upgrades by high-end and high-end household appliances, while stimulating the ultra-high growth of the industry, was considered to be the biggest engine of industrial development in the past decade.
In the opinion of Lian Siqing, general manager of China's Yikang era, after the color TV industry completed the upgrading of CRT TVs on the flat panel last year, it has been considered that the slow-upgrading white power industry also ushered in an upsurge of new generations. The annual retail volume growth rate of high value-added white electricity such as inverter air conditioners, drum washing machines, and three-door refrigerators was as high as 134%, 38%, and 67%, respectively.
According to Wang Jinliang, Vice President of China Refrigeration Appliance Marketing in the United States, the only way to achieve industrial upgrading is to continue to introduce a series of revolutionary New Products to the market to stimulate consumers' desire to purchase. Huang Tonghua, the director of the public relations department of the Zhiga Group, believes that the means of industrial upgrading is technological innovation. The driving force is exactly the product, and new products that drive new consumption must be developed.
Peng Yu believes that after experiencing the accumulation and precipitation of the “11th Five-Year Planâ€, the pace of industrial upgrading and product replacement for home appliance companies will be further released during the “12th Five-Year Plan†period, and the proportion of medium to high-end companies is expected to increase to around 50%.
The future development is still facing the market trend and development in 2011 in the city. Peng Yu suggested that enterprises should focus on cities and pointed out that this is the first choice for enterprises to implement industrial upgrading in the future. Compared with the rural markets favored by enterprises in the past two years, Peng Yu believes that with the advance overdrafts and over-exploitation in previous years, the rural market's growth space and spending power will be limited in the next few years.
On the contrary, the urban market has now ushered in the second wave of home appliances, many home appliances in the early 90s of the last century, the impact of new technology products, is expected to release greater consumer space. Lu Shenghua, editor-in-chief of the China National Grid, pointed out that “in the past 10 years, we have worked hand in hand with nearly 100 outstanding companies such as Haier, Midea, TCL, Changhong, Konka, etc. In the future, China’s home appliance industry is expected to be in the heat of industrial upgrading and in a globalized layout. China welcomes new and greater development."
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