LED outdoor small distance "previous life and life"

The dot spacing of the LED outdoor display has changed a lot from the previous mainstream P20-P10, to the later P10-P8, and now to the P5 or even the P4. The screen feel becomes more delicate, and the chromaticity is more uniform, and the clearer the display effect, even in the case of close-up viewing, it will not be blurred. Therefore, the emergence of outdoor small-pitch LED displays will be the key to bringing the distance between the display and the viewer closer.

In recent years, companies that have entered the outdoor small-pitch market have gradually increased. For now, the entire outdoor small-pitch market is extremely hot. Some business people said that in the current LED display industry, enterprises have strong financial strength, and the most important thing for SMEs is to form their own advantages and differentiated positions. Then the outdoor small spacing is a good development direction, and can seize a certain opportunity in this market.

First, the reason for the rise of outdoor small spacing

In the LED small-pitch display screen, all companies and experts are studying the challenges faced by LED small-pitch display applications indoors, and constantly improving, LED small-pitch display to better display results, Why are everyone aiming at the outdoors? What are the challenges of using small-pitch LED displays outdoors?

1. The inevitable development process

In the initial stage of the development of LED display, LED in-line lamp is the absolute mainstream, and the special nature of its in-line insertion determines the large point spacing between the in-line lamps. Therefore, the in-line LED display applied outdoors is gradually reduced from the previous P 5 0 to the later mainstream P 2 0, P 16 , P10, and then the in-line lamp can be improved to P8. From the perspective of its development, the dot spacing of LED outdoor displays is constantly shrinking. This is a requirement for people to view the effect. The smaller the dot pitch is, the clearer the image is, and the graininess is not generated in the case of close-up viewing.

2, outdoor surface stickers mature push

Perhaps a few years ago, the performance of surface-mount products was not stable enough, but under the joint efforts of the whole industry, through the improvement of the production process of surface-mount products, the treatment of waterproof and moisture-proof performance, the reliability test in outdoor applications. LED surface mount products are becoming more and more mature, and more and more applications are applied outdoors. The maturity of surface-mount products has also promoted the miniaturization process of LED outdoor displays.

3. Close interaction with the audience

Conventional LED displays that appear on the market today are usually P10 and P8 pitches, and such spacing will only have a clear display when viewed from a distance. With the outdoor display, the dot spacing is reduced, and the closer to the audience. In the case of close-up viewing, the LED display can also display superior display effects, and the picture is clear and smooth. In this case, the audience and the LED display can achieve "conversation." The LED small-pitch display brings the distance to the audience, and the content conveyed by the LED display will be transformed from passive delivery to active reception by the audience. In this way, the propagation effect of the LED display can be greatly improved.

Second, the existing problems of outdoor small spacing

Although outdoor LED displays have been moving in a small direction, while the dot pitch is getting smaller and smaller, bringing a better viewing experience, there are still some difficulties and factors to be overcome in popularizing and popularizing applications. The corresponding requirements for the technology, capital and market development of upstream and downstream LED enterprises have been put forward.

1. Materials and technology

For small-pitch display products, the biggest part of the cost lies in the lamp beads. It can be said that the performance of the LED display depends largely on the reliability of the lamp bead. For upstream manufacturers, because of the high contrast, clear and smooth characteristics of the lamp beads to meet the needs of the downstream customers of the LED industry, the lamp beads suitable for outdoor small-pitch LED display screens are very popular among downstream customers of the LED industry. However, it is not difficult to make such a lamp bead suitable for outdoor use.

The display brightness of the surface-mounted LED is low, and the waterproof, moisture-proof and anti-UV functions do not meet the requirements of resisting the harsh outdoor environment. For a long time, the outdoor full-color display is the world of in-line LED devices. However, to make outdoor LED screens with small pitches, it is necessary to select surface-mount LED devices.

Therefore, the choice of surface mount devices is particularly important. In addition, the display companies have also put forward corresponding requirements. In the waterproof, moisture-proof and anti-stress capabilities of the display screen, many efforts are needed to ensure that the LED display screen is harsh outdoors. It can work normally in the environment.

2, the cost is high

Regardless of the color or the contrast display effect, the advantages of LED surface mount products are self-evident, but it is well known that the LED surface mount lamp bead is more expensive than the straight-lined lamp, and the smaller the general dot pitch, the unit square The more the number of lamp beads used, the higher the corresponding cost. In this way, the cost of the whole screen is higher, and the price becomes a big problem that plagues the popular application of LED outdoor small pitch.

Third, the current development of outdoor small spacing

At present, there is a boom in outdoor small spaces in the industry, and many companies have joined this "battle." Intel to create the outdoor high-definition surface mount P 4 light source; Shanghai Sansi launched the world's smallest pitch P 3 outdoor small-pitch surface-mount LED display products; Alto Electronics released 5 high-end LED displays at the European professional audio-visual integrated equipment and technology exhibition New products, one of which is an outdoor ultra-high-density LED display system with 3.0mm point spacing; the P5 outdoor surface-mount LED display RR5U independently developed by Qipu Optoelectronics has become the hottest outdoor small-pitch product at the moment; Demingguang has introduced the point spacing P3.9, P4.8 outdoor high-definition LED screen; Geng Chuang launched P4.8 outdoor high-definition LED display products.

Judging from the products that the company has already released, the P4 and P5 display screens are mostly, and a small number of companies have developed the P3 outdoor small-pitch display. As far as the current market situation is concerned, P 4's outdoor product shipments are not many, and the products below P4 need not be elaborated. Basically, they are still in the laboratory stage, and they are not completely market-oriented. Relatively speaking, P5 The product has a small market share.

In response to such a situation, a person in charge of the company said that the outdoor small-pitch products developed by the company can only prove the strength of the enterprise. In the case that the market has not been fully opened, the product does not have market significance.

Nowadays, the outdoor LED display market is still in a slightly chaotic state. Outdoor direct plugs still occupy a large part of the market share at low cost. The direct insertion screens are mostly based on P20, P16 and P10, and are viewed from a distance. In the case of the audience, it is still able to meet the viewing needs of the audience. In addition, the in-line product can withstand the test in waterproof and moisture-proof performance, so it is necessary to maintain the position of the in-line product, and the price of the surface-applied product also needs to be kept within a certain balance point.

Fourth, the analysis of the development trend of outdoor small spacing

The rise and maturity of outdoor small-pitch technology seems to have enabled the industry to find a way out of the dilemma. It will become a new profit growth point in the future, and the combination of outdoor LED display and media will create a brand-new model. Let the LED display achieve maximum growth. For now, LED display and the media have long been nothing new, and have long been recognized by the industry. However, LED displays can also seek more ways to interact.

1, outdoor small-pitch LED display "landing" to find development

Whether it is a gorgeous advertising screen or a beautiful sky screen, its biggest feature is that it is "high on the top". In everyone’s impression, LED displays for outdoor applications are also standing

The outermost layer of the high-rise building maintains a certain distance from the audience. It is also because of such distance that the spacing requirements of the LED display screen are not so high, and under such distance, the clarity and smoothness of the screen display can be ensured, and a perfect display effect can be achieved.

The appearance of small outdoor spaces will break this "high on the top" attitude, and will be more "grounded" to achieve human-computer interaction with the advertising audience. After the outdoor LED is placed at a small pitch, the screen area is not large, but it can achieve a perfect display.

I believe that everyone has a certain impression on KFC's “being the egg roll” two years ago. At that time, it caused great repercussions in the industry, which is a typical case of realizing human-computer interaction. In the Shanghai Metro, there is such a display screen. The audience in the subway station can imitate the action of beating eggs, stirring flour, omelettes, stuffing in the KFC "Isolate" during the production process, with zero time difference. The way is instantly reflected on the big screen, and it also triggers the corresponding sound feedback.

It has to be said that this is an innovation in marketing methods, and at the same time, higher requirements are placed on the technology of LED displays. It is understood that KFC "being egg rolls" breakfast-sensing interactive advertising is created by Kemet Media for KFC KFC, based on computer vision and virtual reality technology, so that ordinary video ads will change according to human movements. In order to make the interactive experience more lively, Jimei Media adopted the German infrared induction Airscan device, which instantly captures the interaction of the interactive crowd without affecting the overall appearance of the LED display, resisting light interference and touching any object.

This is the typical combination of LED display and media. In this process, the LED display has its realistic display effect, and the beautiful color change perfectly shows the beauty of the ingredients. The media company has achieved this interactive communication method. A wider range of communication effects; viewers also get a different experience in such interactions. For any party, it is a good thing.

The outdoor LED small pitch will be more intimate in this way. The appeal of the outdoor media is to present the customer's creativity well, including professional products, private customized services, and equipment stability. Performance. In the specific application, the user experience is the first place, and the user experience determines the product sales. This is followed by new technologies, and new technologies are now getting faster and faster. LED products, their own technology is changing with each passing day, and has been upgraded and improved on the basis of the original. The outdoor small-pitch display screen should be clearer, the color reproduction is better, the customer's creativity is better, and the user experience can be better. The prospect of outdoor small spacing is very worth looking forward to.

2, LED outdoor small spacing and mobile interconnection organic combination

We live in this intricate world, the Internet is changing our lives, technology is constantly improving, society is constantly evolving, and the Internet has profoundly affected all aspects of our lives. In addition, the concept of "Internet +", which has been relatively popular recently, has profoundly affected all walks of life, blooming everywhere in various industries, and also detonating the LED display industry. Let more people start thinking about how LED displays should be better integrated with the Internet.

In the face of the multi-faceted impact of the Internet, the LED display industry should also think more about how to deal with it. First of all, it should be content innovation. First of all, the vast space faced by outdoor media, with the power of creativity, can become the source of the Internet era and become the carrier of mobile social sharing. For outdoor advertising, we should think about outdoor ideas and content from the perspective of Internet context, and let outdoor media become the source of the topic. This also requires outdoor media to think about ideas that can become a topic, thus breaking the old model that traditional advertisements are widely advertised, and triggering users to share on social media and the Internet.

Mobile internet should be more interactive and participatory. In outdoor media, it should pay more attention to topicality, detonation, visual and impact, while TV should achieve more exposure, and magazines should have more in-depth content. For enterprises, the biggest challenge now is the ability to integrate various types of media. In addition, to explore and apply outdoor venues and scenes, the concept of symbiosis with the environment should be more prominent. It is necessary to think about the emotions and needs that consumers will have in different outdoor scenes, and then experience the Internet or mobile internet. Grafting.