Fierce competition behind the huge number of Chinese lighting market


Along with economic development, the number of lighting markets in China has exploded. According to the survey, there are more than 100 lighting markets in first-tier cities nationwide, including more than 70 professional lighting markets, more than 30 integrated lighting markets, more than 50,000 merchants, and more lighting markets are under construction. At the same time, prefecture-level cities also have a large number of lamps in the city, often behind the huge number of fierce market competition.


Bottleneck: Five big puzzles become an unspeakable pain in the market

One of the confusion: market capacity. In Beijing, more than 10 professional lighting markets are around the capital, as well as large stores such as B&Q, Oriental Home, and Real Home. The fierce competition in the Beijing lighting market has never subsided. Beijing, as the capital of China, an international metropolis, and the 2008 Olympic Games will be held here, so the demand for lighting and lighting will never be less. But even so, does the Beijing lighting market really need so much? In many parts of the country, the number of lighting markets exceeds the demand for lighting in the city. The consequence is that some lighting markets are poorly managed and resources are wasted.

The second puzzle: foreign monks. B&Q is expanding, Oriental Home is building a national chain, and local large-scale building materials integrated stores are on the rise, all of which are divided into a piece of lighting market. At the same time, some markets are facing the impact of other provinces. In Guizhou, Chongqing Sichuan grabbed Zunyi's market, Yunnan Guangxi grabbed Xingyi, Duyun, Bijie's market, Hunan grabbed Tongren, Kaili's city and secondary market grabbed the provincial lighting market business, or the provincial capital grabbed the secondary market. Business is commonplace. Competition is inevitable, how the traditional lighting market should play its own advantages and maintain its position, which is the confusion of the lighting market managers.

The third confusion: the business is independent and strong. With the rapid development of the lighting and lighting industry, a number of powerful dealers have rapidly grown. They began to leave the lighting market, and they opened their own independent lighting sales in Jinan. Hongli Lighting took a 4,000-square-meter two-storey lighting store, and Dongsen Lighting invested in a lighting building of about 1,000 square meters. Chongqing's lamp Mart, Hangzhou's Huace... While they are separated from the traditional lighting market, they are invisible with the lighting market and compete with people and consumers.

The fourth puzzle: the confusion of management. In Changsha, there was once a person in charge who asked the author to help recommend the team to manage the newly opened lighting market. Due to poor management, the lighting market of Changsha Hongxing Commodity Market and the lighting business district of Anju Paradise can be seen. Wang Jianming, senior lighting market manager and deputy general manager of Hangzhou Angel Lighting City, clearly stated that there are still many hairdressing markets in China that have a lack of management. It is not difficult to build a market, but it is difficult to manage a market.

The fifth puzzle: the confusion of transformation. Shanghai Lighting City has conflicts with merchants because of the relocation; Beijing North Fourth Ring Lighting City disappeared because of the Olympic land acquisition needs, and hundreds of merchants had to find another business place. Even if there is no need to relocate, a large number of old lighting markets are in need of renovation and upgrading due to the aging of hardware facilities and the small space of the venue. Faced with the situation of relocation and relocation, what should the lighting market do?

Breakout: the lighting market has its own surprises

Although the lighting market is facing a lot of confusion, the good news is that they are not depressed, but they are trying to catch up and break through in different ways, and strive to gain their own place in the fierce competition.


1 2 Next Page

Fiber Optic Patch Cord

Fiber Optic Patch Cord,Fiber Patch Cord,Fiber Patch Cables,Fiber Optic Patch Cable

Huizhou Fibercan Industrial Co.Ltd , https://www.fibercaniot.com