A Brief Analysis of Some Home Appliance Markets in October 2010

Home Air Conditioning: According to the industry's online monitoring data, domestic air-conditioners are operating at a high level. In October 2010, the output of home air conditioners was 7.76 million units, an increase of 53.9% year-on-year and an increase of 10% from the previous period; sales volume was 7.39 million units, an increase of 51.96% year-on-year, and an increase of 7.22% from the previous quarter. %; internal sales of 4.78 million units, an increase of 43.73%, an increase of 6.58%. In October, although the home air conditioners entered the off-season but the output did not decrease, this was mainly due to the low inventory of companies. On the other hand, rising raw material prices have also made some companies step up production in order to maintain lower product costs in the future.

In October, the export volume of household air conditioners was much higher than the historical period, reaching 2.559 million units, an increase of 70.15% year-on-year, an increase of 8.43% compared with the previous period. The export market in North America began to start, and the rise in the unit price of domestic air conditioners is an inevitable trend. Major domestic air conditioner export companies have reached consensus on price increases.

TV: Monitoring data of production and sales growth industry online to 20 major TV manufacturers in China shows that from January to October 2010, the total TV set production and total sales volume exceeded 86 million units, representing a year-on-year increase of 23% and 21% respectively. .

In October, TV production and sales both exceeded 11 million units, an increase of 9% and 6% year-on-year respectively. Flat-panel TVs sold 10 million units, an increase of 15% year-on-year. Among them, the internal sales exceeded 4.2 million units, an increase of 22% year-on-year. LCD TV sales increased by 22% year-on-year, plasma TVs increased by 32% year-on-year, and CRT TVs dropped by 41% year-on-year.

Customs export statistics show that TV exports in October was about 6.76 million units, which was basically the same as last year. Among them, the proportion of CRT TV exports dropped to 17%, LCD TVs accounted for 82%, and PDP TVs accounted for 1%.

Washing Machine: Decline in Exports In October 2010, the washing machine industry output was 4.796 million units, an increase of 28.65% year-on-year; sales volume was 4.759 million units, a year-on-year increase of 29.3%. Among them, the internal sales of 3.357 million units, an increase of 39.9%, a decrease of 0.44%; export volume of 1.402 million units, an increase of 9.4%, a decline of 5.1%. From January to October, the total output of washing machines was 39.72 million units, an increase of 21.2% year-on-year; the total sales volume was 40.48 million units, an increase of 25.6% year-on-year; the total export volume was 13.699 million units, an increase of 30.6% year-on-year; the total domestic sales amounted to 26.687 million units. , a year-on-year increase of 23.1%.

From January to October 2010, the sales volume of drum washing machines was 3.293 million units, an increase of 38% year-on-year; the export volume was 5.23 million units, an increase of 56% year-on-year. The sales volume of Washing Machines was 23.494 million units, an increase of 21.3% year-on-year; the export volume was 8.466 million units, a year-on-year increase of 18.6%.

Refrigerator: Significant decline in production and sales chain in October 2010, the refrigerator industry output was 5.047 million units, sales of 4.713 million units, respectively, down 18.6% and 23.7%, a year-on-year growth remained. On the corporate side, with the exception of a slight increase in the number of enterprises, the production and sales volume of most enterprises fell in a month-on-month ratio. The decline in production and sales data of refrigerators was mainly due to the fact that the industry was in an off-season in October, and it included the “Golden Week” with fewer working days. In addition, the domestic market is facing a gradual slowdown in policy effects, while the continued weakness in the external market has also kept the export volume down. From January to October, the total output of refrigerators was 60.09 million units, a year-on-year increase of 27.5%; the total sales volume was 59.93 million units, an increase of 24.5% year-on-year; the total domestic sales amounted to 44.22 million units, an increase of 31.5% year-on-year. (Note: The statistical range of production and sales data is for refrigerators that use compressors, and refrigerators that use other cooling methods are not included in this statistics.)

In October, the export volume of refrigerators from Chinese companies was 1.662 million units, and the export volume was US$204 million. Both export volume and export volume both increased year-on-year and decreased year-on-year. Among them, the export volume increased by 19.7% year-on-year, a decrease of 18.7% from the previous period; the export volume increased by 18.9% year-on-year, and decreased by 17.6%. In October, the average unit price for refrigerator exports was US$122.6, a year-on-year decrease of 0.7%, and an increase of US$1.8 from the previous month. (Note: The statistical scope of export data includes refrigerators using compressors and other cooling methods.)

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