Hisense Announces Third-Generation ULED Ultra-HD Internet TV

In 2016, known as the year of sports, Hisense TV sponsored the 2016 European Cup in France and became the first Chinese sponsor of the European Cup in 56 years. On April 12th, Hisense added another piece of chess on the road to globalization. Hisense TV held a conference in Beijing on the theme of “turning on TV to the site” and released the latest generation ULED ultra-definition Internet TV on the spot. The model covers MU9800, MU9600, MU8600, MU7000 four series of a total of 13 models, new products will be listed in 67 countries around the world.

It is understood that less than two months away from the 2016 European Cup, Hisense’s launch of the full-line series of ULED ultra-definition Internet TV products is also fully prepared for the upcoming European Cup. Xu Bin, Hisense ULED product manager, said: "Hisense ULED's ultra-definition and personalized Internet content experience allows global users to see the best of the European Cup."

Image quality upgrade with superb quality experience

This release of Hisense's third-generation ULED has realized 8K display for the first time. It has fully upgraded its dynamic backlight technology and applied the self-developed Hi-view Pro chip. Its peak brightness display is up to 1200 nits, which is 2 to 3 times that of ordinary TVs. The gamut range of tens of millions of dynamic contrasts and 106% NTSC is achieved, exceeding the requirements of the world's most demanding UHD Premium HDR display performance standards, and once again surpassing OLEDs in comprehensive display effects.

With the further improvement of display technology, the experience of Hisense's third-generation ULED super picture quality in the European Cup's arena, and the richer level of the picture will allow the watching game to be more prestigious, allowing users to “turn on the TV and go to the scene”. Feelings.

Richer content to satisfy the Internet experience in multiple scenarios

In addition to the improvement in quality and hardware level, Hisense has also come forward in user experience and content. In terms of user experience, Hisense's latest VIDAA 4.0 intelligent system can achieve a super-speed video experience with seconds of playback and 0.1 second switching applications. In terms of content, Hisense has strategically collaborated with Huadian, ICNTV, iQIYI, and Tencent Video to create a multi-media video platform with 1 million+ hours of online resources. In addition, the company gathers football, basketball, tennis and other world-class competition resources. During the current European Cup, Hisense users can watch 51 games in a good show.

At the same time, Hisense is also working on big-screen games. His main products are somatosensory peripherals, which transform the living room into a gym, game hall, and tennis court. Regarding the educational resources that parents care about, Hisense has 300,000+ hours of exquisite courses and advanced genre learning, closed-loop learning and other experiences to meet the learning needs of all family members. In terms of online shopping, the number of Hisense Poly's platform purchases amounted to 50,000, and it can be directly mailed to the bonded areas around the world, with genuine guarantees.

According to Yu Zhitao, general manager of Hisense Haishi Cloud, as of April 11th, the number of Hisense Internet TV users was 18.04 million, of which domestic users reached 15.61 million and overseas users reached 2.43 million. It is expected that the number of users of Hisense Global Smart TV will reach 45 million.


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