Generally speaking, the most light source that customers touch is the natural light source. Most people live and work under the natural light source. The feeling of natural light source is the most intimate and comfortable, so store lighting should use natural light source as much as possible. This reduces costs and keeps the product in its original color under natural light.
Although natural light can be used to display the original appearance of the product and save energy, the natural light source is affected by the lighting of the building and the weather, which is far from meeting the needs of the business premises. Therefore, the cosmetics store should still focus on artificial lighting.
Use of lamps
The lamps used in the decoration design of cosmetics stores are divided into four types: lamps, spotlights, lamps and light boxes.
Lighting: Mainly used for indoor lighting in shops. If the indoor natural light is not good, the lighting is the main light source. Because it takes a long time to use, you should choose an energy saving lamp.
Spotlights: divided into shelf spotlights and door spotlights. Such lamps have a good effect on rendering atmosphere and displaying goods. The disadvantage is that it is easy to generate heat and consumes a large amount of electricity, so it is not suitable for long-term use.
Lighting: Mainly used for local lighting, mostly used in the counter and on the shelves, the role is to increase the brightness of the goods, so that the packaging of the goods shines brightly, such lamps are mostly fluorescent lamps.
Light box: mainly used for indoor advertising and outdoor shop signs. Fluorescent lamps are commonly used in light boxes.
Classification of lighting
Artificial lighting can be divided into basic lighting, accent lighting and decorative lighting.
Basic lighting, also known as ambient lighting, as the name implies, provides the basic illuminance for the environment. These luminaires are typically mounted on top (on the ceiling or top frame structure) to provide a wider range of illumination. The purpose of the basic lighting is to provide a certain ambient lighting, so that people can perform normal activities in this environment. If the overall brightness of the store is slightly dark, it will make people behave slowly, and it is easy to produce a feeling of dullness and depression, so that the customer's psychological activities tend to In the downturn, it is difficult to generate the impulse to shop. If the overall brightness is too high, it will irritate the eyes of the customer, making the customer feel tired and reducing the time spent in the store. Therefore, the basic lighting generally uses a monochromatic white fluorescent lamp, which not only maintains a basic brightness, but also does not stimulate the customer, allowing the customer to be in a simple, bright and comfortable shopping environment, so that the customer is more enthusiastic to consume.
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