It occupies 70% of the market share of China's lighting industry, and its products are exported to 190 countries and regions around the world, with four corners of France, Italy and Japan. In 2007, the global lighting industry competition will continue to intensify. For Guzhen Lighting, it is an opportunity and a challenge.
Opening: From "weakness to multiple necks"
"In 1993, there were only a few lighting companies in the ancient town." A staff member of the Zhongshan Entry-Exit Inspection and Quarantine Bureau reviewed the original Guzhen lighting industry. The lighting industry was not born in the production and development of ancient towns. From the end of the 1970s, Guzhen people started from a simple lamp made of a wire, a curved pipe, a light bulb, and a lamp holder, initially in the form of a family workshop. Step by step for the slow development of the camp, from a dollar cost, a few yuan profit; a lamp, a hundred models to follow, to set off the first round of lighting in the ancient town of lighting manufacturing, which also means that Guzhen lighting industry seems to be a little weak from the beginning.
Low-level workshop-style production, backward craftsmanship, and low-level vicious competition are always entangled in this emerging industry. What's more, at that time, the development of the three major industries of building materials, chemicals, waste processing, and lighting appliances was comparable in terms of the economic aggregate of the ancient town. The social and government resources that the lighting industry can attract are extremely limited.
In 1993, the ancient town party committee and government proposed the concept of “operating towns†and established the lighting industry as the future pillar industry of the entire ancient town. From then on, Xinxing Avenue, the most convenient transportation in Guzhen, was planned to be a seven-kilometer-long lighting street; to provide bank loan guarantees for entrepreneurs in the lighting industry, to use the township enterprises to cultivate marketing and production management talents in the lighting industry; Promote, rectify the market order, pay close attention to product quality, create a healthy market environment for the lighting industry, etc., and a series of support measures for the lighting industry came into being. The lighting industry in Guzhen began to get better and better, and the fancy varieties emerged in an endless stream. A new light led the trend of lighting in the month.
With the increasing popularity of the products, Guzhen Lighting is attracting customers from all over the country and around the world to order.
Layout: Rapid growth before entering the WTO
"In 2001, based on the principle of territoriality, we established the Guzhen Inspection and Quarantine Office of Zhongshan Entry-Exit Inspection and Quarantine Bureau." The staff told reporters that in 2006, due to the expansion of business needs, the Guzhen Inspection and Quarantine Office has been promoted to the Guzhen Inspection and Quarantine Office. .
The year when the Guzhen Inspection and Quarantine Office was established is the first year of China's preparation for WTO accession. It is also the first year that Guzhen Lighting has begun to participate in large-scale international competition. From this year, the development and prosperity of Zhongshan Guzhen Lighting It has never left the Chinese domestic market, or even the international market, and it has become more and more brave and the pace has begun to grow.
Since 2001, the export data of Guzhen Lighting has begun to grow with gratifying growth. In 2001, the town’s lighting exports were 200 million U.S. dollars. In 2005, the total export value of Guzhen Lighting Industry exceeded 520 million U.S. dollars. The value is expected to exceed 560 million US dollars, and the total value of exports in the past five years has more than quadrupled.
At the same time, Guzhen Lighting Industry has continuously promoted the “vertical development†of the division of labor and supporting facilities on the upstream and downstream industrial chains. The industry has taken advantage of the manufacturing, technology and sales advantages of civil decorative lamps that have been established, and actively promotes the industrial direction. The “horizontal development†of energy-saving lighting and outdoor lighting has realized the expansion and upgrading of the scale and variety of the lighting industry. At present, the "high-efficiency energy-saving lighting industry base" and "outdoor decorative lighting production base" have taken shape, forming a "three-legged" trend with civil decorative lamps. Not only that, with the continuous improvement of the innovation ability, product grade, quality level and enterprise management standards of Guzhen Lighting Enterprise, it is an inevitable choice for people in the lighting industry in Guzhen to explore the international market to participate in the international market competition.
Opening up foreign markets requires “knocking the doorâ€, and the ancient town party committee and government have arranged for the international lighting fair to promote the lighting of the ancient town to the world. Since 1999, the opening date of the Guzhen Light Fair has been fixed on October 18th to attract the eyes of the Canton Fair foreign businessmen to the ancient town.
The puzzle: behind the scenery is "killing"
The growth of Guzhen Lighting is inseparable from the rapid development of China's lighting industry. In recent years, with the rapid development of China's lighting electrical industry, the pattern of the lighting industry is gradually undergoing new changes. China's lighting companies are moving towards the stage of large-scale operation and brand development.
At the same time, with the expansion of China's lighting market and increasing market demand, especially after China's accession to the WTO, tariffs have fallen, labor costs have been low, and production technology and product quality have improved, prompting more foreign companies to enter China. Lighting industry.
Faced with the strong competition of many large enterprises, some small and medium-sized lighting companies have already felt the pressure of market competition. A person in charge of a professional manufacturer of miniature energy-saving lamps in Guzhen Town, Zhongshan City, told reporters that due to the long time of getting involved in energy-saving lamps, the competition in the market was not very intense at the beginning of the company, so in just a few years, the company was from the original ten. The “small workshops†of several workers quickly developed into the medium-sized enterprises of hundreds of people. However, after large and medium-sized enterprises at home and abroad entered the lighting market, many small and medium-sized enterprises that were originally prepared to grow and develop clearly felt the pressure of market competition. The large number of foreign companies entering the mainland has not only promoted the development of China's lighting manufacturing technology, but also increased the pressure on the mainland market to compete with the industry.
2007: Meeting the challenge and improving competitiveness
"In the past few years, the changes in the lighting industry in Guzhen can be described as skyrocketing." Industry insiders lamented the growth of the lighting industry in Guzhen in the past five years. Although, in this process, companies need to face more barriers and thresholds. The person in charge of the inspection and quarantine office told the reporter that "the EU WEEE and ROHS directives were successively implemented on August 13, last year and July 1 this year. The stricter EUP directive will also be transformed into the country in the EU next year. Regulations, these have a huge impact on Zhongshan lighting."
It is understood that due to the high degree of externality of the industry and excessive dependence on the European and American markets, Guzhen Lighting has encountered more environmental protection and energy saving thresholds than other industries. “But this is an opportunity to promote companies to adjust their product mix and improve their technology and grades.†Industry experts see the challenges of participating in international competition.
“It is true that entrepreneurs in the ancient town have encountered quite a lot of international market rules in the competition, which not only makes them grow faster, but also makes them more standardized.†According to the person in charge of the inspection and quarantine office, in order to make the enterprise The products can go out of the country smoothly. In addition to strengthening the supervision of enterprises, the bureau also adopts an audit to test the export products of enterprises, improve the file management of export enterprises, grasp the development trend of enterprises in an all-round way, and increase the scene of lighting export enterprises. A series of measures such as checking strength and improving sampling rate. At the same time, it also actively guides the export lighting companies to establish ISO9000 quality management system and ISO14000 environmental management system to ensure that the products are manufactured in accordance with the two systems, and obtain CE, UL and other certification marks to improve the international competitiveness of the products.
Nowadays, after the two leading enterprises in the town, “Huayi†and “Opp†won the title of “China Famous Brand Productâ€, Guzhen Lighting as a regional brand as a whole sprinted the famous trademark of Guangdong Province and passed the examination and approval.
From simple assembly and counterfeiting to lighting professional towns, the “Guangzhou†ancient towns have attracted talents, capital and investors from all over the country. In addition to the ancient town people, the owner of the ancient town lamp enterprises gradually appeared in Zhejiang and Sichuan. At present, Guzhen Lighting occupies 70% of the domestic market share, and is exported to 190 countries and regions around the world, and the lighting industry in France, Italy and Japan is divided into four parts. The seven-kilometer-long lighting street has become a source of light that "illuminates" the world.
In 2006, Guzhen Lighting was in the midst of a "wolf" smoke, and it was firmly out of today's glory. In 2007, in the first year of China's comprehensive accession to the WTO, Guzhen Lighting will continue to move forward in the “wolf†group to meet more challenges and create more space.
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