Zhou Guoqing, general manager of Meigao Lighting, told reporters that he is very optimistic about the online store of “Lighting Visionâ€. Online store has a great effect on the development of sales channels. It is reported that Meco Lighting is a well-known enterprise mainly producing energy-saving lamps and ceiling lamps. It is preparing to establish a perfect market system throughout the country in order to systematically develop the market. This online store is a good opportunity for them to establish a market system. . Mr. Zhou told reporters that the advantage of online specialty stores for enterprises is to expand the consumer groups of enterprises into a broader space, while increasing dealers' understanding of products, bringing the distance between manufacturers closer, and making manufacturers lower the cost of market development. It can also truly achieve zero cost and zero inventory sales. At the same time, for dealers, they can also understand the manufacturer's products in a timely manner, to achieve reasonable arrangements for the purchase and scientific management of inventory, and also reduce their operating costs. Mr. Zhou also told reporters that the current energy-saving lamp market is fiercely competitive. The main reason for the competition of enterprises is to open up the gap mainly because of the ability to innovate. The network marketing conducted by Meigao is implementing its own differentiation strategy and striving to speed up the innovation through the channels of online stores. The development of the enterprise.
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